Performance Marketing Specialist

Best Buy; Vancouver; Hybrid; CAD 65,000 - 75,000; Full time

Job summary

A tech retail leader in Vancouver is seeking an experienced Performance Marketing Specialist to drive effective marketing campaigns. The ideal candidate will have over 3 years of experience in performance marketing, expertise in optimizing paid media campaigns, and strong analytical skills. This role offers a competitive salary between $65,000 and $75,000, along with employee discounts and a supportive work environment.

Benefits

Employee discounts

Flexible health benefits

TFSA and RRSP programs

100% matched company pension plan

Qualifications

• 3+ years of experience in performance marketing within an agency or retailer.
• Expertise in optimizing paid media campaigns across paid search, social, programmatic, and video.
• Strong analytical skills and familiarity with Google Ads and Meta Business Manager.

Responsibilities

• Lead category marketing lifecycle through planning, budgeting, and execution.
• Plan, launch, and optimize paid media campaigns across various platforms.
• Use data to drive decisions and report on performance impact.

Skills

Performance marketing

Paid media campaign optimization

Strong analytical skills

Google Ads

Meta Business Manager

Budget management

Creative thinking

Excellent Excel skills

Tools

Google Ads

Meta Business Manager

Job description

We are growing our digital marketing community and are looking for an experienced and results-oriented Performance Marketing Specialist to join our team. You will be responsible for creating, executing, and optimizing performance marketing campaigns across search, paid social, programmatic, and video performance advertisements to drive traffic and boost sales.

You will collaborate closely with the digital marketing team and other departments to ensure aligned and effective performance marketing strategies.

We practice a remote first working model, leveraging in person interactions at our head office, in beautiful Vancouver, BC, for strategic, collaborative, and social purposes.

Apply now and grow your career with our digital marketing team as a Performance Marketing Specialist.

What you’ll do :

Lead category marketing lifecycle through planning, budgeting, and execution, completing ongoing performance analysis and implementation of learnings to drive success.

Plan, launch, and optimize paid media campaigns across various platforms.

Propose solutions and make optimization decisions to improve campaign performance.

Maximize ROAS though budget and bid management across media platforms.

Conduct A / B testing to enhance marketing efforts.

Use data to drive decisions and report on performance impact to total organizational results.

Generate a range of reports with key metrics and insights.

Communicate performance updates to stakeholders and senior leadership.

Stay updated on industry trends and best practices.

What we’re looking for :

3+ years of experience in performance marketing within an agency or retailer.

Expertise in optimizing paid media campaigns across paid search, social, programmatic, and video.

Strong analytical skills and proficiency with Google Ads, Meta Business Manager, and other performance marketing platforms.

Familiarity with product feeds and dynamic product ads / media implementation.

Excellent understanding of digital marketing channels and techniques.

Experience with budget management and ROAS optimization.

Strong Excel skills.

Creative thinking and problem-solving abilities.

Why you’ll love it here :

Employee discounts on awesome tech from day one.

Flexible health benefits and wellness program.

TFSA and RRSP programs.

100% matched company pension plan.

Training programs to build new and transferable skills.

About Best Buy Canada

As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees with an environment where they can bring their whole selves to work.

We believe in a fair and inclusive hiring process. We encourage you to apply if you may not meet all the requirements.

Join our amazing team!

We are looking for people just like you.

Annualized base pay range

65,000.00 - $75,000.00

Starting pay offered will consider skills and experience.Your pay can grow as you build your career with us.

Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3