Performance Marketing Specialist

The Sheet Society; New Brunswick; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading company in the home goods industry is seeking a Performance Marketing Specialist to drive innovative strategies for growth. This pivotal role involves managing multi-channel digital advertising efforts to enhance customer acquisition and retention while fostering a positive work environment with opportunities for impact.

Benefits

Onsite parking

Adaptable working arrangements

Sweet Dreams Day off on your birthday

Generous staff discounts

Dog-friendly office

Qualifications

• 3 years experience in performance marketing or digital advertising.
• Hands-on experience with Meta and TikTok channels.
• Strong reporting skills using analytics platforms.

Responsibilities

• Develop and execute Paid Social strategies.
• Optimise paid campaigns to drive profitability.
• Monitor and analyse campaign data for trends.

Skills

Performance Marketing

Data Analysis

Digital Advertising

Campaign Management

Social Media Marketing

Job description

About Us:

We spend a third of our lives sleeping, so we thought we’d make it memorable. Sheet Society was dreamed up by Hayley and Andy Worley in 2017 after they thought the industry had hit snooze. Passionate about high quality, trend-led products with a focus on exceptional customer experiences, innovation and sustainability, Sheet Society is designed to elevate your bedroom aesthetic while ensuring a better night’s sleep. One of the fastest growing retail businesses in Australia, with exciting expansion plans on the horizon, our team is hardworking, passionate and customer-obsessed.

About the Role:

As the Performance Marketing Specialist you play a pivotal role in driving Sheet Society’s success through innovative performance marketing strategies.

Working closely with our Senior Performance Marketing Manager, you will be responsible for the execution, optimisation and measurement of our multi-channel digital advertising and performance program that delivers on revenue and business growth targets, through new customer acquisition and customer retention strategies that are delivered in a compelling and on-brand way.

It’s a fast-paced, dynamic and roll-up-your-sleeves role, with plenty of opportunity to create a long lasting positive impact.

About the Team:

This role reports to the Senior Performance Marketing Manager, within the Ecommerce & Digital team, and is part of our broader Marketing Department.

Key Responsibilities:

Paid Advertising

• Develop and execute comprehensive Paid Social strategies to achieve brand and revenue goals, with a strong focus on ROAS
• Oversee and optimise paid campaigns across our key Performance Marketing channels including Meta, TikTok, Pinterest and Google, ensuring efficiency and effectiveness of campaigns in driving profitability
• Monitor and analyse campaign data to identify trends, opportunities, and areas for improvement
• Conduct in-depth platform and audience research to drive targeted traffic and conversions
• Build and implement A/B tests, utilise results and data from tests to inform optimisation approaches and improve ROAS across performance marketing channels
  
  

Campaign Management

• Execute end-to-end campaign builds for seasonal and evergreen ads, complete with targeting strategy and budget allocation
• Support and collaborate with the Marketing team members on monthly channel planning process for each performance marketing channel
• Support the Creative team with content creation, by providing channel and asset requirements for new product launches and seasonal campaign photo shoots
  
  

Reporting & Analytics

• Build and share Paid Social creative dashboards with the rest of the business
• Analyse and provide actionable insights to drive performance marketing optimisation
• Support and contribute to weekly Trade Reporting and monthly Campaign Retrospective reporting cadence within the marketing team, and wider Sheet Society business
  
  

Leadership

• Live and breathe the Sheet Society values - Good Humans, Driven Dreamers, Authentic Achievers and Support Crew
• Create a safe and open environment that fosters creativity - allowing for fearless innovation and ideation
• Build strong cross-functional relationships, both internally and with external agencies, to collaborate and influence key stakeholders

About You:

• You have 3 years of experience in a performance marketing or digital advertising role either in house, or within an agency environment
• You have hands on experience managing performance marketing channels (Meta and TikTok primarily), you know how to navigate the platforms, use the tools, understand how to maximise results and what content drives performance
• You have a demonstrated ability to optimise funnels across multiple platforms to achieve results
• You have strong reporting skills using various digital platforms and analyticsincluding Meta Business Manager and GA4
• You are data-savvy, a stickler for details and love a good spreadsheet - you’re comfortable with numbers, statistics & analysing large amounts of data to identify trends, optimise campaigns, forecast & make decisions
• You have extreme attention to detail and are deadline oriented - ensuring channel briefs are clear and team milestones are being met
• You thrive in a fast-paced and changing environment

It's the nature of Sheet Society to grow and evolve, and as such your role may evolve too.

Additional responsibilities or duties may be included within the scope of this role at any time to meet the needs of the business.

Why You'll Love It Here

At Sheet Society, it’s more than a workplace, it’s a community. With that in mind, we’re committed to making sure our employees are as happy in the workplace as our customers are in bed. Which is why our perks include:

• Onsite parking and great public transport links to our head office in Brunswick
• Sweet Dreams Day - a day off on your birthday
• Adaptable working arrangements with focus-day Wednesdays
• A fun social calendar, with Friday jolly-trolly celebrations
• Communal kitchen providing breakfast, all the snacks and lots of coffee
• Career Development
• Generous staff discounts
• Dog-friendly office
• Two paid wellness days off per year

Our Values in Action

Good Humans: We’re Good Humans, and we do our best to do good in business too. We bring our best selves to work, for our customer, team, and the world around us.

Driven Dreamers: We always innovate, and that goes beyond the bed. We push the boundaries to turn our dreams into your reality.

Authentic Achievers: We pull up our sleeves and get the hard work done, without the fuss. We know who we are, and we work to make the bed better — for everybody.

Support Crew: We’re committed to you, and your sleep. Whether it's a great product, or great service — and when things don’t go to plan, we’re here to make it right.

Ready to Join the Dream Team?

When applying be sure to include your resume and cover letter that showcases why you're the ideal fit for Sheet Society.

Applications close end of day Monday 28 July. Shortlisting of candidates will commence prior to this date, so please don’t delay submitting your application.

Let’s make every third of our lives spent in bed not just comfortable, but unforgettable. Hop on board and let’s shake up the world of retail together.

We are proud to be an equal-opportunity employer that seeks to recruit, develop and retain the most talented individuals from a variety of backgrounds. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.