Performance Marketing Specialist

DESIGNME HAIR; Montreal; On-site; CAD 55,000 - 75,000; Full time

Job summary

A Canadian haircare brand is seeking an Acquisition Specialist in Montreal. The role involves managing Google Ads, SEO, and affiliate marketing to drive customer acquisition. Candidates should have at least 2 years of experience in digital marketing, particularly in an e-commerce setting. This is a full-time position that offers a collaborative work environment, emphasizing creativity and growth.

Qualifications

• Minimum 2 years of experience in digital or performance marketing.
• Hands-on experience with Google Ads.
• Strong interest in e-commerce and digital strategies.

Responsibilities

• Manage Google Ads strategy and optimization.
• Conduct keyword research and monitor ad performance.
• Assist with campaigns across various platforms.

Skills

Digital marketing experience

Hands-on Google Ads

SEO best practices

Analytical mindset

Creative copywriting skills

Proficient in SEMrush

Education

2+ years in relevant field

Tools

Google Ads

GA4

Shopify Analytics

Meta Ads Manager

Job description

Direct message the job poster from DESIGNME HAIR

• This position is open to residents of Quebec & Ontario only.

Who is DESIGNME Hair?

DESIGNME Hair is a Canadian haircare brand with big goals and an amazing team. We currently operate a Shopify e-commerce store, dedicated Amazon storefronts in Canada, the U.S., and Europe, and have growing professional distribution across North America and international markets. At DESIGNME Hair, our goal is to help you celebrate your individual style and bring out the best version of yourself. We believe haircare should be fun, effective, and made with high-quality ingredients that respect both people and the planet.That’s why our entire product line is 100% cruelty-free and contains no harmful ingredients like SLS & SLES, parabens or gluten.

DESIGNME Hair is proudly Canadian and based in Montreal. We're committed to creating a safe, inclusive, and collaborative work environment where creativity and individuality are always celebrated.

About this Role

We’re looking for a strategic and performance-driven Acquisition Specialist to join our team and support the growth of our paid and organic acquisition efforts. In this role, you’ll take ownership of Google Ads, SEO, and Affiliate Marketing, playing a critical part in attracting new customers and driving qualified traffic across markets.

Equal parts analytical and creative, you're someone who thrives in data but also knows how to craft compelling ads and copy and identify new growth opportunities. You’ll manage campaigns, monitor performance, optimize results, and help scale core channels that fuel the brand’s momentum.

You’ll also work closely with additional paid platforms like Meta, TikTok, and Pinterest, contributing to strategy and performance insights while helping expand our acquisition footprint across multiple channels.

If you're excited by the idea of scaling performance, testing and learning across touchpoints, and being part of a fast-paced, collaborative team, this role is for you.

Key Responsibilities

Google Ads Management

• Manage strategy, execution, and optimization of Google Ads across Search, Pmax, Shopping, and YouTube
• Conduct keyword research to guide campaign structure and ad copy
• Monitor daily performance and optimize to improve ROAS, CAC, CTR, and overall efficiency
• Maintain and update Google Merchant Centre, including product titles, descriptions, feed accuracy, and groupings
• Refresh creative and copy assets regularly
• Lead on-page SEO updates, including meta titles and descriptions across multiple languages
• Conduct keyword audits and competitor research to inform product and blog content
• Use SEMRush, Ahrefs, and Google Search Console to monitor performance and surface opportunities
• Flag and support fixes for crawl issues, broken links (404s), and indexing gaps with the e-commerce team
• Support backlink efforts and identify opportunities to boost organic visibility

Affiliate Marketing

• Manage day-to-day operations of the Impact affiliate program
• Identify high-potential partners and placements to drive acquisition
• Maintain affiliate contracts, terms, and coordinate custom offers for key partners
• Collaborate with the influencer team to align on creator partnerships, track performance, and guide partners to drive revenue

Support Across Paid Channels

• Assist in setup, monitoring, and optimization of campaigns across Meta, TikTok, Pinterest, and emerging platforms
• Write campaign briefs and ad copy tailored to platform, audience, and goals
• Support creative testing across messaging, visuals, and CTAs, and share insights

Reporting & Insights

• Track performance using GA4, Shopify Analytics, and ad platform dashboards
• Share regular reports and insights to inform optimizations and identify opportunities

Who You Are

• 2+ years of relevant experience in digital or performance marketing, ideally in an e-commerce environment
• Hands-on experience with Google Ads (Search, Shopping, YouTube) and familiarity with platforms like Meta Ads Manager, TikTok Ads Manager, or other paid media tools
• Strong interest in e-commerce with a solid understanding of conversion funnels, customer journeys, and digital acquisition strategies
• Analytical mindset with strong skills in Excel or Google Sheets; comfortable interpreting data to inform decisions
• Creative thinker with solid copywriting skills and an eye for compelling messaging and ad concepts
• Experience crafting & implementing SEO best-practices across product pages, landing pages and content
• Proficient in SEO tools like SEMrush, Ahrefs, and Google Search Console
• Familiar with affiliate platforms like Impact
• Detail-oriented and highly organized, with the ability to manage multiple tasks and meet deadlines
• Bonus : experience working across international markets or on e-commerce platforms like Shopify, Magento, or WooCommerce

Seniority level

Seniority level

Entry level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Personal Care Product Manufacturing

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