Performance Marketing Specialist

Southern Alberta Institute of Technology; Calgary; On-site; CAD 59,000 - 71,000; Full time

Job summary

The Southern Alberta Institute of Technology is seeking a Performance Marketing Specialist to enhance student recruitment through innovative marketing campaigns. The successful candidate will manage digital marketing strategies, employing analytics to drive customer acquisition and engagement. This role requires a diploma in marketing, 5+ years of direct experience, and strong skills in data analysis and campaign management.

Qualifications

• Minimum 5 years directly related work experience in digital marketing.
• Digital Marketing Certificate from Digital Marketing Institute or equivalent is an asset.
• Familiarity with CRMs and email marketing is considered an asset.

Responsibilities

• Coordinate and champion marketing and digital campaigns.
• Monitor campaign metrics and make appropriate adjustments.
• Cultivate relationships with stakeholders including students and faculty.

Skills

Digital Marketing

Campaign Management

SEO/SEM

Data Analysis

Education

Diploma in Marketing or Business

Tools

Google Analytics

Adobe Creative Suite

Job description

If you believe the difference between a potential student and an applicant comes down to the right message, in the right place, at the right time - we want to meet you. SAIT’s dynamic Marketing team brings together campaign creators, content strategists, data analysts, recruiters, and UX-driven web team members to deliver cohesive, impactful experiences across every touchpoint - from digital channels to in-person events. We lead the institutional Marketing and Recruitment Plan, power the brand strategy and operate key digital marketing channels.

The Opportunity

SAIT's Marketing team is hiring a Performance Marketing Specialist!

Reporting to the Manager, Marketing and Recruitment, you will coordinate and champion marketing and digital campaigns in support of your assigned schools, departments, and programs. You are a creative and tactical marketingprofessional with a track record for inbound campaigns that drive customer/student acquisition.

You are a trend-seeker, and more importantly, a trend-setter. Your campaigns are cutting-edge and innovative. As a member of the Marketing team, you are responsible for envisioning, developing and leading marketing campaigns thatgenerate leads. As a performance marketing specialist, you will utilize social media, web, mobile and traditional marketing channels to reach your target audiences. Targeting is key to your success. You never run a campaign withouta way to measure it with a keen focus on customer acquisition as the most important metric. You analyze yourcampaigns and make adjustments along the way.

You have exceptional communication skills with a proven ability to cultivate strong relationships and partnerships withvarious stakeholders including prospective students, parents, alumni, partners, faculty, staff, and suppliers. In ensuringclient satisfaction, you show a passion for quality and attention to detail. You are recognized as a community and consensus builder and work to create a collaborative environment leading to extensive stakeholder buy-in andengagement. You are patient when you need to be, and bold when the objectives require it.

The Role

• Recruitment Marketing:
• Coordinate and appropriately resource internal and external creative partners inthe campaign process.
• Determine the channel, audience targeting or segmentation,density, and the creative concept/message and call to action foreach campaign.
• Monitor campaign metrics and respond as appropriate, includingmaking adjustments mid-campaign.
• Managing the content and creative components including workingwith other team members and/or vendors in production.

• Stakeholder Services:
• Initiate collaboration with multiple stakeholder groups to sourceand verify content, build copy and creative.
• Ensure project planning includes stakeholder input andconsiderations.
• Foster a client-centered approach in all aspects of the work we do.

Qualifications & Experience

• Diploma in marketing, business or related education.
• Minimum 5 years directly related work experience in digital marketing, including projectcoordination and managing approval processes.
• Digital Marketing Certificate from the Digital Marketing Institute (DMI) or equivalent certification consideredan asset.
• Equivalent combination of experience and education may be considered.

Skills Required

• Direct, hands-on experience in implementing and managing successful paid advertising campaignsincluding pay-per-click advertising on platforms such as Meta, TikTok, LinkedIn, Google,Programmatic Display and others.
• Strong analytical skills to interpret data and translate it into actionable insights. Proficiency in toolslike Google Analytics, Google Tag Manager and analytics dashboards is essential.
• An adaptable mindset to adjust strategies based on evolving industry standards. Demonstrate aninnovative and agile approach in testing new strategies.
• A strong knowledge of SEO/SEM best practices, keyword research, and optimization strategies
• Project management and client services skills, collaborative team member, and able tomanage multiple client projects and deliver on deadlines.
• Organized and detail-oriented, able to maintain quality control and consistency in thelook and feel of SAIT’s institutional campaigns.
• Familiarity with CRMs, marketing automation, and email marketing is considered an asset.
• Proficiency in Adobe Creative Suite is considered an asset.
• Strong written and verbal communication skills, including copywriting, editing and proofing skills.
• Ability to present publicly to large and small audiences on marketing strategies, trends, and the workthat we do.
• Working-level skills with the Microsoft Office Suite.

Job Classification: A5068 - Information Officer II

Salary Range: $59,471.75 - $70,838.30

Hours Per Week: 36.25

Position End Date: March 31, 2026

Posting Closing Date: July 29, 2025

About SAIT

SAIT is a global leader in applied education. Named one of Alberta’s Top Employers, we offer the chance to work with a purpose — preparing the next generation of industry leaders, entrepreneurs, advocates and explorers.

Building on our 100+ year history, we’re looking for innovative, bold and collaborative employees who embrace change and deliver world-class customer experiences. Your future starts now at SAIT.

Equity, diversity and inclusion (EDI) is essential to achieving SAIT’s vision to be a global leader in applied education. We encourage applications from women, Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Learn more about EDI at SAIT.

At SAIT, we understand that experience comes in many forms. We’re dedicated to adding diverse perspectives to SAIT - so if your experience is close to what we’re looking for, please consider applying.

SAIT is committed to supporting persons with disabilities throughout the recruitment process. We will work with applicants to provide accommodations upon request to the Talent Advisor.

BEWARE FALSE POSTINGS AND RECRUITING OFFERS

SAIT has been made aware of individuals or organizations posing as SAIT using false postings to attract job seekers and collect personal information. Please be aware that SAIT will never request sensitive personal information beyond what is required for an application.

Career opportunities at SAIT will always be posted on the SAIT career site and we encourage applicants to only apply directly through there. When your application is completed you will receive an email confirmation, if you did not receive one please check your junk mail or try applying through the SAIT career page again.