Performance Marketing Specialist

Multiscreensite; Calgary; On-site; CAD 65,000 - 85,000; Full time

Benefits offered by this job

Time off

Medical/dental benefits

Mental health support

Health spending account

Professional development

Pension

Fitness facilities

Job summary

SAIT’s Marketing department seeks a skilled Information Officer II to coordinate strategic marketing and digital campaigns across campuses. You will drive inbound campaigns aimed at student and customer acquisition and report to the Manager, Strategic Marketing.

You will leverage social media, web and traditional channels, measure outcomes, and adjust tactics to maximize reach and impact, while collaborating with diverse stakeholders for successful engagement.

Qualifications

• Coordinate and champion marketing and digital campaigns in support of assigned schools, departments, and programs.
• Creative and tactical marketing professional with a track record for inbound campaigns that drive customer/student acquisition.
• Focus on measurement of campaigns with customer acquisition as the key metric.
• Exceptional communication skills to cultivate relationships with stakeholders such as prospective students, parents, alumni, partners, faculty, staff and suppliers.

Responsibilities

• Coordinate and champion marketing and digital campaigns in support of assigned schools, departments, and programs.
• Envision, develop and lead marketing campaigns that generate leads using social media, web, mobile and traditional channels.
• Measure campaigns with a focus on customer acquisition and adjust strategies accordingly.
• Build strong relationships with a wide range of stakeholders to ensure client satisfaction and engagement.

Job description

SAIT’s Marketingdepartment works to share the right message, in the right place, at the right time with prospective students, industry and the community. Join a creative team that leads the institutional marketing and recruitment plan to deliver cohesive and impactful experiences across every touchpoint – from digital channels to in‑person events.

The Opportunity

Job classification: A5068 - Information Officer II

Salary range: $64,994.80 - $84,579.95. Placement within the range is typically based upon a review of skills, experience, and internal equity.

Paid leave: 3 weeks vacation per year

Deadline to apply: 4:00PM, November 5th, 2026

Reporting to the Manager, Strategic Marketing, you will coordinate and champion marketing and digital campaigns in support of your assigned schools, departments, and programs. You are a creative and tactical marketing professional with a track record for inbound campaigns that drive customer/student acquisition.

You are a trend‑seeker, and more importantly, a trend‑setter. Your campaigns are cutting‑edge and innovative. As a member of the Marketing team, you are responsible for envisioning, developing and leading marketing campaigns that generate leads. As a performance marketing specialist, you will utilize social media, web, mobile and traditional marketing channels to reach your target audiences. Targeting is key to your success. You never run a campaign without a way to measure it with a keen focus on customer acquisition as the most important metric. You analyze your campaigns and make adjustments along the way.

You have exceptional communication skills with a proven ability to cultivate strong relationships and partnerships with various stakeholders including prospective students, parents, alumni, partners, faculty, staff, and suppliers. In ensuring client satisfaction, you show a passion for quality and attention to detail. You are recognized as a community and consensus builder and work to create a collaborative environment leading to extensive stakeholder buy‑in and engagement. You are patient when you need to be, and bold when the objectives require it.

Reporting to the Manager, Strategic Marketing, you will coordinate and champion marketing and digital campaigns in support of your assigned schools, departments, and programs. You are a creative and tactical marketing professional with a track record for inbound campaigns that drive customer/student acquisition.

You are a trend‑seeker, and more importantly, a trend‑setter. Your campaigns are cutting‑edge and innovative. As a member of the Marketing team, you are responsible for envisioning, developing and leading marketing campaigns that generate leads. As a performance marketing specialist, you will utilize social media, web, mobile and traditional marketing channels to reach your target audiences. Targeting is key to your success. You never run a campaign without a way to measure it with a keen focus on customer acquisition as the most important metric. You analyze your campaigns and make adjustments along the way.

You have exceptional communication skills with a proven ability to cultivate strong relationships and partnerships with various stakeholders including prospective students, parents, alumni, partners, faculty, staff, and suppliers. In ensuring client satisfaction, you show a passion for quality and attention to detail. You are recognized as a community and consensus builder and work to create a collaborative environment leading to extensive stakeholder buy‑in and engagement. You are patient when you need to be, and bold when the objectives require it.

We sincerely thank all applicants for their interest in this opportunity. We understand how important communication is, and we are committed to following up with every candidate. Please know that each application is thoughtfully reviewed, and you will hear from us either way.

Together, we build bold futures

At SAIT, we equip you with the resources you need to shape bold futures for yourself and our communities. We offer a comprehensive package including:

• Generous time off to pursue other passions and support your wellbeing
• SAIT paid premiums for medical, dental, and vision benefits so you, and your family, are well supported
• Benefits supporting mental health and access to Greenshield + for virtual therapy at a reduced rate
• Access to a Health Spending or Taxable Spending Account
• Professional development opportunities through our Free Seat Program, tuition support, access to LinkedIn Learning and discounted Continuing Education & Professional Studies courses
• Defined Benefit pension through LAPP to help you retire with confidence
• Excellent dining options on campus
• Free access to our fitness facilities and group fitness classes

At SAIT, we’re building bold futures. We’re a community of tenacious problem‑solvers, inventive thinkers, and passionate collaborators who believe in doing work that matters.

Named one of Alberta’s Top Employers, we’re driven by a desire to create an impact in our community. If you’re looking for a place where purpose meets possibility, you’ve found it here.

We’re committed to community and belonging

Community and belonging is essential to achieving SAIT's vision to be a global leader in applied education. We encourage applications from women, Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Learn more about Community and Belonging at SAIT .

Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.

SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.

We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta, Region 3.