Performance Marketing Specialist

Southern Alberta Institute of Technology (SAIT); Calgary; On-site; CAD 65,000 - 85,000; Full time

Benefits offered by this job

Generous time off

Medical, dental and vision benefits

Mental health support (Greenshield+)

Health Spending Account

Professional development opportunities

LAPP pension

On-campus dining

Fitness facilities

Job summary

SAIT’s Marketing department seeks a creative performance marketing professional to coordinate and champion campaigns across digital and traditional channels, driving lead generation for assigned schools, departments and programs.

Reporting to the Manager, Strategic Marketing, you will manage paid advertising campaigns on Meta, TikTok, LinkedIn, Google, and programmatic display, measure results, and continuously optimize for customer acquisition.

Qualifications

• Diploma in marketing, business or similar education.
• Bachelor's degree in marketing, business or similar education an asset.
• 5-7 years minimum directly related work experience in digital marketing, including managing paid advertising campaigns, project coordination and managing approval processes.

Responsibilities

• Coordinate and resource internal and external creative partners in the campaign process.
• Determine channel, audience targeting or segmentation, density, and the creative concept/message and call to action for each campaign.
• Monitor campaign metrics and respond as appropriate, including mid-campaign adjustments.
• Manage content and creative components including working with team members and vendors.

Skills

Campaign management

Analytics

SEO/SEM

Project management

Copywriting

Communication

Office suite

Education

Diploma in marketing

Bachelor's degree in marketing

Tools

Google Analytics

Google Tag Manager

CRM platforms

Marketing automation

Adobe Creative Suite

Microsoft Office

Job description

SAIT’s Marketing department works to share the right message, in the right place, at the right time with prospective students, industry and the community. Join a creative team that leads the institutional marketing and recruitment plan to deliver cohesive and impactful experiences across every touchpoint – from digital channels to in-person events.

The Opportunity

Job classification

A5068 - Information Officer II

Salary range:

$64,994.80 - $84,579.95. Placement within the range is typically based upon a review of skills, experience, and internal equity.

Hours per week:

36.25

Paid leave:

3 weeks vacation per year

Deadline to apply:

4:00PM, November 5th, 2026

Reporting to the Manager, Strategic Marketing, you will coordinate and champion marketing and digital campaigns in support of your assigned schools, departments, and programs. You are a creative and tactical marketing professional with a track record for inbound campaigns that drive customer/student acquisition. You are a trend-seeker, and more importantly, a trend-setter. Your campaigns are cutting-edge and innovative. As a member of the Marketing team, you are responsible for envisioning, developing and leading marketing campaigns that generate leads. As a performance marketing specialist, you will utilize social media, web, mobile and traditional marketing channels to reach your target audiences. Targeting is key to your success. You never run a campaign without a way to measure it with a keen focus on customer acquisition as the most important metric. You analyze your campaigns and make adjustments along the way. You have exceptional communication skills with a proven ability to cultivate strong relationships and partnerships with various stakeholders including prospective students, parents, alumni, partners, faculty, staff, and suppliers. In ensuring client satisfaction, you show a passion for quality and attention to detail. You are recognized as a community and consensus builder and work to create a collaborative environment leading to extensive stakeholder buy-in and engagement. You are patient when you need to be, and bold when the objectives require it.

How You'll Contribute

Recruitment Marketing

• Coordinate and appropriately resource internal and external creative partners in the campaign process.
• Determine the channel, audience targeting or segmentation, density, and the creative concept/message and call to action for each campaign.
• Monitor campaign metrics and respond as appropriate, including making adjustments mid-campaign.
• Managing the content and creative components including working with other team members and/or vendors in production.

Stakeholder Services

• Initiate collaboration with multiple stakeholder groups to source and verify content, build copy and creative.
• Ensure project planning includes stakeholder input and considerations.
• Foster a client-centered approach in all aspects of the work we do, with a focus on transparency and inclusion.

What You Bring

• Diploma in marketing, business or similar education.
• Bachelor's degree in marketing, business or similar education an asset.
• 5-7 years minimum directly related work experience in digital marketing, including managing paid advertising campaigns, project coordination and managing approval processes.

Skills

• Experience managing paid advertising campaigns across platforms such as Meta, TikTok, LinkedIn, Google, and programmatic display.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and reporting dashboards.
• Agile and innovative approach to testing, optimization, and adapting strategies to evolving industry trends.
• Solid knowledge of SEO/SEM best practices, keyword research, and optimization techniques.
• Strong project management and client service skills, with the ability to manage multiple projects and deadlines.
• Highly organized and detail-oriented, ensuring quality and consistency across campaigns.
• Familiarity with CRM platforms, marketing automation, and email marketing (asset).
• Proficiency in Adobe Creative Suite (asset).
• Excellent written and verbal communication skills, including copywriting, editing, proofreading, and presentation delivery.
• Working knowledge of Microsoft Office Suite.

We sincerely thank all applicants for their interest in this opportunity. We understand how important communication is, and we are committed to following up with every candidate. Please know that each application is thoughtfully reviewed, and you will hear from us either way.

Together, we build bold futures

At SAIT, We Equip You With The Resources You Need To Shape Bold Futures For Yourself And Our Communities. We Offer a Comprehensive Package Including

• Generous time off to pursue other passions and support your wellbeing
• SAIT paid premiums for medical, dental, and vision benefits so you, and your family, are well supported
• Benefits supporting mental health and access to Greenshield + for virtual therapy at a reduced rate
• Access to a Health Spending or Taxable Spending Account
• Professional development opportunities through our Free Seat Program, tuition support, access to LinkedIn Learning and discounted Continuing Education & Professional Studies courses
• Defined Benefit pension through LAPP to help you retire with confidence
• Excellent dining options on campus
• Free access to our fitness facilities and group fitness classes

And the perks keep on coming!

About SAIT

At SAIT, we’re building bold futures. We’re a community of tenacious problem-solvers, inventive thinkers, and passionate collaborators who believe in doing work that matters.

Named one of Alberta’s Top Employers, we’re driven by a desire to create an impact in our community. If you’re looking for a place where purpose meets possibility, you’ve found it here.

We’re committed to community and belonging

Community and belonging is essential to achieving SAIT's vision to be a global leader in applied education. We encourage applications from women, Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Learn more about Community and Belonging at SAIT .

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.