Performance Marketing Manager (PL725)

Paralucent Inc; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A dynamic digital marketing firm in Toronto is seeking a Performance Marketing Manager to develop and implement strategies for customer acquisition and retention. This role involves optimizing campaigns across channels, analyzing performance, and collaborating with teams to enhance marketing efforts. Ideal candidates should have over 6 years in performance marketing with hands-on experience in various advertising platforms. The position offers a hybrid working model.

Qualifications

• 6+ years of experience in performance marketing, digital advertising, or growth marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Proficient in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Experience using A/B testing tools (e.g., Google Optimize, Optimizely).
• Skilled in campaign reporting and dashboards using Looker Studio / Google Data Studio.

Responsibilities

• Develop and execute performance marketing campaigns across various channels.
• Analyze campaign performance and optimize strategies to drive ROI.
• Collaborate with creative and content teams to develop compelling marketing assets.
• Stay up-to-date with industry trends and best practices in performance marketing.
• Track and report on key metrics to measure the success of campaigns.

Skills

Performance marketing

Digital advertising

Data analysis

Campaign optimization

Collaboration

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

A/B testing tools

Looker Studio / Google Data Studio

Email marketing platforms

Canva

Figma

Adobe Creative Suite

Job description

Paralucent is seeking a talented Performance Marketing Manager to join our team. In this role, you will be responsible for developing and implementing our digital marketing strategies to drive customer acquisition and retention. You will collaborate with cross-functional teams to optimize campaigns, analyze data, and identify opportunities for growth.

• Develop and execute performance marketing campaigns across various channels

• Analyze campaign performance and optimize strategies to drive ROI

• Collaborate with creative and content teams to develop compelling marketing assets

• Stay up-to-date with industry trends and best practices in performance marketing

• Track and report on key metrics to measure the success of campaigns

If you are a data-driven marketer with a passion for driving results, we would love to hear from you. Join Paralucent and help us take our marketing efforts to the next level! Marketer with brand strategy, advertising, and acquisition performance marketing experience Leading development of creative platform.

Location: Toronto, Canada (Hybrid/ occasionally working on site)

• +6 years of experience in performance marketing, digital advertising, or growth marketing

• Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Ads

• Proficient in Google Analytics 4 (GA4) and Google Tag Manager (GTM)

• Experience using A/B testing tools (e.g., Google Optimize, Optimizely)

• Skilled in campaign reporting and dashboards using Looker Studio / Google Data Studio

• Familiar with retargeting platforms (e.g., AdRoll, Criteo) and affiliate networks

• Working knowledge of email marketing platforms (e.g., Klaviyo, Mailchimp)

• Comfortable collaborating with designers using Canva, Figma, or Adobe Creative Suite

• Strong understanding of UTM tracking, ROAS, CAC, LTV, and performance KPIs

• Bonus: Basic HTML/CSS knowledge and SEO/SEM fluency