Performance Marketing Manager - EZRA

Ezra

Toronto

CAD 60,000 - 100,000

Job description

Job Role: Performance Marketing Manager

Location: Toronto, CA (Hybrid - 3 days in office)

Who we are:

At EZRA, we are on a mission to coach individuals to achieve their best by understanding their goals and weaknesses. We believe that a happy team is a productive team, and we want our employees to be proud of what they do. EZRA is the fastest growing global coaching company, supporting some of the world’s leading organizations.

If this resonates with you, EZRA just might be the place for you.

Key Responsibilities:

Lead comprehensive performance marketing strategy, ensuring the successful deployment of paid and organic search campaigns.
Develop and manage prospecting, existing account expansion, and remarketing strategy for digital channels that drive results.
Utilize your SEO expertise to drive organic growth in the ever-changing search landscape.
Oversee and optimize budgets and campaign performance across platforms, achieving strong return on investment (ROI) and customer acquisition cost (CAC) goals.
Identify new digital opportunities to exceed performance targets.
Lead cross-functional collaboration, including design and content, to align marketing strategies with overall business objectives.
Track performance metrics, report results, and adjust strategies for traffic across key accounts and conversion KPIs.
Manage our paid and SEO agency to ensure optimal budget spending.
Consistently present performance insights and recommendations.

Key Requirements:

5-7 years relevant experience.
Bachelor's degree in marketing, business, technical fields, or equivalent experience.
Proven experience in managing performance marketing campaigns (SEO, SEM, LinkedIn, and funnel campaigns) in a scaled environment.
Strong understanding of customer relationship management (CRM) systems, ideally Salesforce.
Data-driven mindset with proficiency in analyzing marketing performance and adapting strategies accordingly.
Deep understanding of SEO technologies and trends, including AI's influence on search behavior and emerging voice-search capabilities.
Strong project management and organizational skills with the ability to manage multiple tasks under tight deadlines.
Collaborative approach with a willingness to work as part of a team.
Experience with essential SEO tools like Google Analytics, SEMrush, Ahrefs, and Screaming Frog.

What we offer:

Your own world-class coach.
Regular team social events.
Flexible working hours.
Contribution to a wellbeing app (think meditation, fitness, sleep!).
A weekly wellbeing hour and much more!
Competitive benefits package.
Global leading organization.

We are an equal opportunity employer dedicated to having a thriving, diverse team where everyone has a voice and feels able to be themselves. We believe that through valuing our uniqueness and respecting our differences, we can achieve more, and that diversity adds to our culture.