Performance Marketing Manager

Relay; Toronto; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Equity/Ownership in Relay

Hybrid work environment

Health benefits

Parental leave with top-up

Office in Toronto

Job summary

Relay is seeking a Performance Marketing Manager in Canada to own an analytically sophisticated paid media program across paid search, paid social, publisher, CTV, and direct mail with a $2-3M monthly budget. You will optimize across channels based on Approvals and LTV:CAC signals, manage vendor relationships, and partner with Brand to translate performance into creative direction.

Daily SQL/Metabase usage and collaboration with data scientists will ensure attribution sanity.

Qualifications

• Experience running multiple paid channels with strong spend tradeoffs.
• Manage a monthly ad budget of at least $500k and justify allocations.
• Fluent in SQL for data extraction and validation.
• Critically evaluate attribution models and seek data-driven insights.
• Proactively identify new channels or opportunities and act.
• Comfort with ambiguous environments and evolving playbooks.

Responsibilities

• Lead a analytically sophisticated paid media program across search, social, publisher, CTV, and direct mail.
• Optimize and test campaigns, reallocating budgets based on Approvals and LTV:CAC signals.
• Oversee publisher relationships and optimize partner performance.
• Scale Relay's paid social program with a clear growth plan.
• Collaborate with Brand to translate performance into creative direction.
• Use SQL and Metabase daily and work with data scientists on attribution sanity checks.
• Balance dual acquisition motions (self-serve PLG and sales-assisted).
• Offer independent views on channel best practices and attribution.

Skills

Multi-channel advertising

Large ad budget management

SQL fluency

Attribution modeling critique

Opportunity spotting

Ambiguity tolerance

Curiosity and drive

Tools

SQL

Metabase

Job description

• You’ll join Relay as a Performance Marketing Manager, who runs one of the most analytically sophisticated paid programs in the SMB fintech space — operating across paid search, paid social, publisher, CTV, and direct mail with a $2-3M monthly budget
• Your mission: keep Approvals growing while protecting the unit economics — the LTV-to-CAC relationship — that make every dollar of media spend defensible
• Own optimization and testing across paid search, YouTube, connected TV/TV and direct mail — continually reallocating budget based on Approvals and LTV:CAC signal, not just channel-level ROAS
• Manage our publisher channel, scaling and optimizing a portfolio of media partners to produce efficient quality approvals
• Build out Relay’s paid social program, bringing your own point of view on where and how it can scale
• Manage day-to-day relationships with Relay’s advertising and media buying vendors
• Partner with the Brand team to build feedback loops on how creative and video assets are performing down-funnel, translating performance data into clear creative direction
• Use SQL and Metabase daily to pull your own numbers, and work with data scientists on our marketing mix model to sanity-check attribution rather than taking reports at face value
• Flex spend allocation and creative approach across Relay’s dual acquisition motion — self-serve (PLG) and sales-assisted — recognizing that a single playbook doesn’t work for both
• Bring an independent point of view on channel best practices and attribution reads, rather than accepting industry “best practices” or a model’s output at face value

Benefits

• Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Since 2023, 66%+ of employees have received salary increases, with multiple new team members joining just last year.
• Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
• Personal and professional growth: Through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Even with more than half of our team joining in the last 12 months, almost 20% have received promotions in the last year alone.
• Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive
• Comprehensive health benefits: Enjoy full health benefits from day one: no probation period required. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
• Hybrid work environment: We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us.
• Top-tier equipment: As a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
• Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays.
• Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
• Award-winning workplace: As a winner of CB Insights’ Fintech 100, Deloitte Canada’s Technology Fast 50, Forbes Fintech 50, and the CIX Top 10 Growth Award, Relay is a recognized innovative and high-growth company.

• You’ve personally run more than one paid channel at meaningful spend (not just Google, not just Meta) and can speak to the tradeoffs between them
• You’ve been responsible for a large ad budget (at least $500k monthly) and can walk through how you allocated it and why, not just executed a plan someone else set
• You’re SQL-fluent and treat attribution models (MTA, MMM, last-click) as inputs to question, not answers to accept at face value
• You have a track record of noticing an opportunity — a new channel, a new segment, a platform change — and going after it without being told, rather than waiting for direction
• You’re comfortable operating in ambiguous situations where playbooks are still being written and priorities change
• We’re looking for people who are relentless, curious, and care deeply about the work.