Performance Marketing Manager

eBay; Toronto; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

A global ecommerce leader in Toronto is looking for an SEM, Digital Marketing Strategist. The candidate will develop and implement advertising strategies focused on emerging social ad channels. Responsibilities include data analysis, performance enhancement, and cross-functional collaboration. Ideal candidates have experience in e-commerce and familiarity with measurement techniques. This position supports a hybrid work model.

Qualifications

• 5-7 years of experience with performance marketing and e-commerce.
• Familiarity with advanced measurement techniques like incrementality testing.
• Ability to work independently and collaboratively.

Responsibilities

• Develop strategies for emerging social ad channels.
• Analyze data to enhance ad performance.
• Implement testing for advanced advertising techniques.

Skills

Social Ads expertise

Data analysis with Tableau

Proficient with SQL

Proficient with Excel

Strategic development

Education

Bachelor’s degree in marketing, business, analytics or related field

Job description

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the Team and the Role:

We are seeking an experienced SEM, Digital Marketing Strategist to shape and implement strategies for emerging social ads channels. Their core responsibility will be to leverage large data sets to analyze and test opportunities, including testing image models and advanced catalog curation logic for dynamic product ads. This role is crucial for developing efficient advertising strategies and advancing social media marketing efforts within eBay's Performance Marketing organization.

What You Will Accomplish:

• Develop strategies for emerging social ad channels, focusing on dynamic product ads.
• Analyze large data sets to identify testing opportunities and enhance ad performance.
• Implement and evaluate testing for image models and catalog curation logic.
• Collaborate with cross-functional teams to identify partner integrations and data science support required for testing new channels.
• Use advanced analytics to drive decision-making and optimize advertising approaches.
• Regularly communicate results, trends, and opportunities to stakeholders.

Top Skills:

• Expertise in Social Ads: Strong understanding of social media advertising platforms and purchase-optimized marketing.
• Data Analysis: Proficient with Tableau, SQL, Excel, and able to derive insights from complex data.
• Strategic Development: Experience in developing and implementing advertising strategies.

What You Will Bring:

• Bachelor’s degree in marketing, business, analytics, or a related field preferred.
• 5-7 years of experience with performance marketing and e-commerce, particularly with large product catalogs and/or social channels.
• Familiarity with advanced measurement techniques like incrementality testing or attribution testing.
• Ability to work independently while maintaining collaborative relationships with a team.
• Strong oral and written communication skills.

Work Conditions:

• Position based in Toronto with flex hybrid work arrangements.
• Flexibility to work with teams across different time zones.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [e-mail].