Performance Marketing Manager

KOHO; Canada; Remote; CAD 75,000 - 115,000; Full time

Job summary

KOHO, a leading company in financial technology, seeks a Performance Marketing Specialist to drive user acquisition across Canada. The role requires expertise in managing multi-channel campaigns, leveraging creativity and data to enhance growth. Join a collaborative and innovative team committed to building a transparent financial ecosystem for Canadians, with benefits including remote work options and wellness programs.

Benefits

Wellness spending account

Remote work budget for home office

Access to performance coaching

Equity for every employee

Qualifications

• 5+ years experience in performance marketing, preferably in high-growth startups or agencies.
• Proven track record in managing multi-channel campaigns.
• Deep understanding of adtech infrastructure and marketing analytics.

Responsibilities

• Design and scale user acquisition campaigns across paid media channels.
• Leverage AI tools for audience segmentation and campaign optimization.
• Formulate digital acquisition strategies focused on CAC and LTV.

Skills

Performance marketing

Campaign management

Analytics

Creativity

A/B testing

Audience segmentation

Subscription models

Adtech

AI marketing tools

Fluency in French

Job description

About KOHO

KOHO’s purpose is to empower Canadians to build a great financial foundation with products that are radically transparent and easy to manage. We first launched in 2017, and we have since built a community of over 1.5 million users. Leading investors around the globe believe in our vision, and we’ve successfully raised over $320M to make our vision a reality.

Discover our culture hereand get the inside scoop from our teamhere!

About the Role

The Performance team is the engine powering KOHO’s user acquisition across Canada.

With a "User First" approach and a growth ownership mindset, they ensure KOHO is the go-to choice for Canadians seeking a smart, subscription-based alternative to traditional banking.

Each team member owns a key piece of the growth ecosystem - from organic to paid - and uses a blend of creativity, data, and experimentation to drive long-term customer value and brand growth.

You’re not just comfortable with ambiguity - you thrive in it. With at least 5 years of experience (ideally in high-growth startups or performance-driven agencies), you're looking to bring your deep expertise to a product-based company that values curiosity, experimentation, and real impact.

Key Responsibilities

• Design, manage, and scale user acquisition campaigns across paid media channels - with a focus on Google, Meta, TikTok, and Apple Search, and other high-intent platforms.

• Leverage AI-powered tools and automation to enhance audience segmentation, bidding, creative testing, and campaign optimization.

• Formulate and execute digital acquisition strategies that optimize for CAC and maximize LTV, with an emphasis on subscription-based conversion models and retention-driven growth.

• Continuously test creative (copy + visuals) through A/B experiments, ensuring campaigns evolve based on performance insights and audience behavior.

• Build and maintain performance reporting dashboards, and present weekly insights across KPIs such as CPA, ROAS, conversion rates, and LTV.

• Work closely with product and data teams to align acquisition with downstream conversion funnels and predictive LTV modeling.

What You'll Need

• 5+ years of experience in performance marketing, ideally within high-growth startups or performance-driven agencies.

• Proven track record of managing multi-channel performance campaigns with a strong focus on Meta, TikTok, Google Ads, and Apple Search.

• Deep understanding of adtech infrastructure, marketing analytics, attribution models, and customer lifecycle optimization.

• Experience building campaigns that go beyond install - with focus on subscription sign-ups, upgrades, and churn mitigation.

• Familiarity with AI marketing tools (e.g., for creative optimization, audience targeting, or predictive modeling).

• Mobile app growth experience is highly desirable; fluency in French is a major plus.

What's In It For You?

We invest time and resources into making sure KOHO is as good as the people we hire. Here are some of the reasons we attract the best people:

️ Balance Your Life - Company-wide summer wellness days, winter holiday closure, personal days, a wellness spending account, and maternity & parental leave top-up

Remote First - Work from anywhere in Canada with a budget to set up your home office

Level Up - Access to an in-house certified performance coach and an annual training budget

The KOHO Culture - We have won 7 "Great Place to Work " awards since 2019

Be an Owner - Every KOHO employee gets a generous amount of equity with a 10 year exercise window

The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact [e-mail] and the People and Culture team will be happy to help.

AI Disclosure: KOHO uses artificial intelligence (AI) in certain aspects of its recruitment process to screen, assess, or select applicants. For any questions or concerns, please contact us at [e-mail].

Note: this posting is for an existing vacancy that we are seeking to fill.

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