Performance Marketing Lead

Performance Marketing Lead

Are you a digital marketing pro who thrives on scaling high-performance campaigns from the ground up? Do you know the ins and outs of YouTube and Meta advertising, crafting precise audience segments, and A/B testing video creatives that drive conversions? If yes, keep reading!

About The Company

TouchSuite is a leading provider of merchant credit card processing and point-of-sale systems. With a strong foundation in the U.S. market, the company is now expanding its efforts into Canada, spearheading a major push to grow its affiliate marketing presence.

TouchSuite fosters an entrepreneurial environment where self-starters thrive. The team values strategic thinking, hands-on execution, and a data-driven approach to digital marketing. Given the startup-style expansion in Canada, this role is ideal for someone who enjoys autonomy, is eager to test and iterate quickly, and isn’t afraid to take ownership of scaling campaigns from the ground up. The company encourages innovation, agility, and high performance while maintaining a collaborative and supportive atmosphere.

About You

Traits:

• Highly analytical and data-driven, with a growth mindset
• Entrepreneurial and proactive; thrives in a fast-moving environment
• Strategic thinker with a hands-on approach to execution
• Strong problem-solver, capable of adapting to platform constraints
• Independent and able to operate with minimal hand-holding

Abilities & Skills:

• Proven experience running and scaling an affiliate channel, particularly on Facebook and YouTube B2B campaigns
• Expertise running and scaling Youtube Ads (Video and Demand Gen)
• Deep knowledge of Meta and Google Ads, including custom intent audiences and YouTube conversion vs. demand-gen campaigns
• Expertise in TubeSift and similar tools for YouTube targeting
• Ability to navigate and overcome platform restrictions related to financial services marketing
• Strong scriptwriting skills for ads, with expertise in A/B testing and hook variation
• Proficiency in AI-generated video production
• Expertise with competitor analysis tools
• Experience in landing page optimization and A/B testing to drive conversions
• Comfortable rapidly scaling ad budgets

Experience:

• Prior experience in a marketing agency is preferred, particularly in affiliate marketing for B2B brands
• Experience working in fast-scaling advertising environments
• Strong track record in lead generation and conversion-focused marketing strategies
• Bilingual (English & French) is highly preferred

Excellent to have:

• Video editing skills
• Experience with TV OTT advertising
• Prior experience with marketing platforms such as Odoo

About the Role

This is a newly created position critical to TouchSuite’s Canadian expansion. The Performance Marketing Lead will lead digital marketing efforts from scratch—building audiences, testing ad creatives, and optimizing campaigns to drive high-quality leads. Working closely with sales, they will be responsible for scaling campaigns that directly impact revenue growth.

• Develop and execute paid media strategies across Facebook, YouTube, and Google, ensuring sustainable growth and scalability
• Build and refine custom intent audiences for YouTube ad targeting
• Create, test, and iterate on UGC ad scripts, leveraging AI-generated video production
• Manage both conservative- and large-scale budget allocations, optimizing spend to maximize ROI
• Conduct competitor research, utilizing tools like Google Transparency Center
• Overcome platform restrictions related to sensitive financial services advertising
• Optimize landing pages through A/B testing to improve conversion rates
• Work closely with sales teams to ensure marketing-generated leads are high quality and conversion-ready

Compensation

• Competitive base salary
• Opportunities for professional growth as TouchSuite expands in Canada
• Hybrid work model with 3 in-office days per week
• Competitive benefits package
• High-impact role with direct influence on business expansion and revenue growth

Ad Culture is partnering with TouchSuite in their recruitment efforts. All candidates who apply here will be carefully reviewed by our team, and only those selected for an interview will be contacted. We appreciate your interest in joining TouchSuite and look forward to reviewing your application!