Performance Marketer, Creative Optimization (Canada )

Shopify; Ottawa; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading e-commerce platform in Canada seeks a Performance Marketer specializing in Creative Optimization. In this mid-senior level role, you'll develop and implement creative strategies to enhance global marketing efforts. You will collaborate with cross-functional teams and analyze performance data to optimize results. Ideal candidates possess strong creative and analytical skills, coupled with experience in a performance marketing context.

Qualifications

• Proven experience in creative strategy and optimization within a performance marketing context.
• Strong analytical skills with the ability to interpret data and translate insights into creative strategies.
• Excellent leadership and communication skills to motivate peers and organizational leaders.
• Creative mindset with problem-solving abilities under tight deadlines.
• Curiosity in how AI can impact creative processes.

Responsibilities

• Develop and implement creative strategies for global marketing.
• Oversee the creative process from concept to completion.
• Analyze campaign performance data for future decisions.
• Collaborate with cross-functional teams across multiple geographies.

Skills

Creative strategy

Analytical skills

Leadership skills

Communication skills

Curiosity about AI

Tools

Excel

Google Sheets

Tableau

SQL

Google Analytics

Job description

Performance Marketer, Creative Optimization (Canada )

Join to apply for the Performance Marketer, Creative Optimization (Canada ) role at Shopify

Performance Marketer, Creative Optimization (Canada )

Join to apply for the Performance Marketer, Creative Optimization (Canada ) role at Shopify

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About The Role

Join Shopify's Growth team, where diverse backgrounds and skill sets converge to drive significant business growth. We value creativity, collaboration, and strong, capable teams. As part of the Creative Optimization & Strategy team within our Performance Marketing division, you will work closely with peers across marketing, creative, and data science to drive marketing innovation and experimentation.

About The Role

Join Shopify's Growth team, where diverse backgrounds and skill sets converge to drive significant business growth. We value creativity, collaboration, and strong, capable teams. As part of the Creative Optimization & Strategy team within our Performance Marketing division, you will work closely with peers across marketing, creative, and data science to drive marketing innovation and experimentation.

This role focuses on supporting Shopify’s paid marketing creative strategy, creative experimentation and reporting for our global program. We are seeking a Senior Marketing Manager to accelerate the performance of our global creative program, and agency management. This individual contributor (IC) role does not include direct people management responsibilities.

Responsibilities

• Develop and implement creative strategies that align with growth marketing's strategic goals across multiple business lines within the global paid marketing program.
• Oversee and execute day-to-day operations, including the creative process from concept to completion, writing creative briefs, running self-serve research, making creative optimization recommendations in partnership with paid marketing channels, and aiding in creative reporting.
• Establishing creative insights and learning agendas in partnership with performance marketing leads to enhance program performance.
• Analyze campaign performance data to understand the effectiveness of different creative elements and make informed decisions for the future.
• Collaborate with cross-functional teams both internal and externally and across multiple geographies
• Stay abreast of industry trends and advancements in creative tools and technologies - including AI innovations, applying best practices to continuously improve our creative offerings.

Qualifications

Proven experience in creative strategy and optimization within a performance marketing context

Strong analytical skills with a proven ability to interpret data and translate insights into successful creative strategies. Comfortable with analytics tools including Excel, Google Sheets, Mode, Tableau, SQL, and Google Analytics

Excellent leadership and communication skills, capable of motivating and guiding peers, partner departments, and organizational leaders

Understanding of marketing (both digital and non-digital channels) as a way to help influence creative work. Experience running a paid marketing channel, either digital or television is helpful in this role.

A creative mindset with a problem-solving approach, able to generate innovative ideas under tight deadlines.

Curiosity in how AI can impact creative, overall process or insights generation

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About You

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can :

Care deeply about what you do and about making commerce better for everyone

Excel by seeking professional and personal hypergrowth

Keep up with an unrelenting pace (the week, not the quarter)

Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change

Bring critical thought and opinion

Use AI tools reflexively as part of your fundamental workflow

Embrace differences and disagreement to get shit done and move forward

Work digital-first for your daily work

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Software Development

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