Performance Manager (Demand Gen) (Performance Marketing) (Canada)

Thrive Digital; Canada; Remote; CAD 93,000 - 131,000; Full time

Benefits offered by this job

Remote-first

Flexible work

Paid vacation

Wellbeing time

Job summary

Thrive Digital in Canada is seeking a Performance Manager (Demand Gen) to drive growth for our B2B software and technology brands. You will own demand generation strategies, design funnels, and optimize campaigns to build qualified pipeline and durable growth.

This remote, full-time role offers a competitive CAD salary, profit sharing after one year, and comprehensive benefits. You will mentor teammates, partner with clients, and contribute to product innovation while advancing Thrive's industry

Qualifications

• Planned and executed multi-channel, full-funnel performance marketing campaigns with measurable ROI.
• Led teams of 5–10, providing guidance and development opportunities.
• Built dashboards to streamline reporting and align with business KPIs.
• Developed or improved processes adopted company-wide to elevate performance.
• Led pacing, forecasting, and reporting aligned with client goals and executive expectations.

Responsibilities

• Drive project excellence in Performance Programs by implementing growth strategies.
• Mentor and develop team members to grow capability and leadership.
• Oversee top client brands and partnerships, ensuring successful program delivery.
• Lead strategic conversations with clients to address challenges and opportunities.
• Collaborate with cross-functional teams to optimize resource allocation and performance.

Skills

Full-funnel performance marketing

Team leadership

Analytics & reporting

Stakeholder management

Strategic growth

Tools

Google Sheets

Excel

Looker

Tableau

Job description

Performance Manager (Demand Gen)

Job Details

• Role: Performance Manager (Demand Gen)
• Department: Performance
• Job Location: Remote (Canada)
• Role Type: Full-Time, Permanent
• Hours: Monday - Friday 9AM-5PM (in your timezone, flexible hours)
• Compensation: $93,000 - $131,000 CAD + Profit Sharing (after 1 year of employment) + Benefits
• Role Availability: This posting is for an existing vacancy at Thrive Digital

As a company that values inclusion and diversity, Thrive seeks individuals of all backgrounds and experiences to apply for this position.

About Thrive

Thrive is a leading full-funnel digital marketing agency supporting growth for some of North America's most ambitious companies. We evolve our services through disciplined learning, continuous improvement, and close partnership with our clients - regularly assessing what works, what doesn't, and where to raise the bar.

Our mission is to help companies grow sustainably. To do that, we've built deep expertise across performance marketing, brand marketing, digital design, and data and measurement, managing more than $5 billion USD in advertising spend over the past decade. Our work spans startups, scale-ups, and enterprise organizations, including Alo, Zoom, Slack, Uber, Asana, Masterclass, Snapchat, Change.org, and lululemon.

Our culture values curiosity, accountability, and thoughtful problem-solving. We challenge our teams to grow and take ownership of their work while respecting boundaries and long-term sustainability. Thrive is a place where experimentation is encouraged, learning is continuous, and people are supported to do high-quality work they're proud of — together.

The Opportunity

This is a build-and-grow moment. We're expanding our performance practice around demand generation, and the work comes with a portfolio most marketers only get to admire from the outside — think category-defining B2B software and technology brands, the kind of companies whose products you already use and whose growth story is still being written. You won't just be running campaigns for them; you'll be the strategic partner helping them figure out how demand generation compounds into pipeline, market share, and durable growth. That means owning the questions that actually move a business: how do we reach the right buyers earlier, turn intent into qualified pipeline, and build a lead engine that scales as they do? The tactical craft matters — funnel design, lead quality, CPL and lead-to-opportunity performance — but here it's in service of something bigger: shaping how some of the most ambitious brands in tech grow. If your best work has been measured in ROAS, purchases, or app installs, this likely isn't your fit. But if you think about demand gen as a growth strategy, not just a channel, let's chat.

The Role

Joining the Performance department (performance marketing) as our Performance Manager, you'll be responsible for driving project excellence in Performance Programs by implementing growth strategies, solving complex problems, and fostering team development to ensure that Thrive remains an industry leader in performance marketing. You'll oversee the success of some of our highest priority brands and partnerships, ranging from household names through to brands that are in early growth stages. You'll also be a key contributor to product innovation and project growth initiatives, working amongst a collaborative team to continuously improve our product and service.

Your focus will of responsibilities will be:

• Domain: Recognized as a leader in performance marketing at Thrive, you solve client challenges with innovative solutions, advocate for team member career growth, and contribute to agency-wide thought leadership in your area of expertise.
• Example: You'll lead teams in the research, media planning and strategic roadmaps across some of our largest brands. You are responsible for mobilizing internal teams and working alongside them from inception through to hands-on, ongoing execution execution and optimization, while reporting to stakeholders on key performance indicators.
• Client: Improve and redefine client success standards at Thrive by championing exceptional client service. Solve client and project issues with performance marketing solutions and provide advice on workflow and resource management.
• Example: You lead strategic conversations with some of our largest clients 1:1, proactively engaging in and consistently monitoring client sentiment to ensure we're addressing any challenges and opportunities. You provide constructive feedback to team members and work in partnership with the senior operational team to address any resourcing, performance or economic shifts.
• People: Enhance the Performance department's expertise by mentoring and managing team members, and contributing to their development through upskilling, training content, workshops, and other company resources.
• Example: You either manage team members directly or work closely with them in a mentor and advocate capacity. Operating at a senior-manager level, you develop other leaders & address any role performance challenges proactively and appropriately. You set team members up for success to continuously elevate their roles on projects, are expert at giving feedback and approach difficult conversations with confidence and care.
• Company: Make significant contributions to people and projects within the Performance department by solving complex problems, coordinating support, and aligning with stakeholders. Use performance marketing expertise to enhance organizational initiatives and support company goals.
• Example: You lead company-level conversations and initiatives that keep us on the leading edge of performance marketing. You get buy-in, work through change management, and successfully collaborate with cross-functional support as needed.

We're committed to delivering an exceptional onboarding experience that will create a strong foundation for your launch in this role:

• In your first 30 days you'll familiarize yourself with Thrive's tools and processes and begin onboarding to projects and teams across your department, identifying performance opportunities and building relationships.
• In your first 60 days you'll be playing an active role across projects, collaborating with teams on day-to-day and longer-term account initiatives. You'll begin developing processes and strategies to improve team and project success and sharing key insights with others.
• In your first 90 days you'll be stepping into account leadership opportunities, providing support across project planning, strategy, client partnerships and team skills development. You'll begin collaborating with senior stakeholders across the company, leveraging your experience to provide valuable feedback and move initiatives forward.

Qualifications

• You've planned and executed multi-channel, full-funnel performance marketing campaigns with media spends exceeding $500k USD per month, delivering consistently positive ROI across multiple platforms (e.g., Meta, Search, YouTube, Programmatic, TikTok).
• You've mobilized and led teams of 5-10, providing direct management, training and strategic guidance to develop junior team members into management roles.
• You've built and customized dashboards using tools like Google Sheets, Excel, Looker or Tableau to streamline reporting, analyze performance data, and focus on key business objectives and KPIs.
• You've developed or improved internal initiatives or processes that have been adopted company-wide, elevating performance standards across the organization.
• You've driven performance media strategy across diverse business verticals, having successfully led pacing, forecasting, and reporting with business objectives, and effectively communicated these strategies to senior stakeholders, including C-Suite executives.
• You've successfully managed client relationships with multiple stakeholders, delivering strategic recommendations, resolving complex situations, and gaining buy-in through clear and effective communication across meetings and digital channels.

Equal Opportunity Employer

Thrive is an equal opportunity employer committed to building a diverse, inclusive, and respectful workplace. We have zero tolerance for bullying, discrimination, or harassment of any kind, and we strive to create an environment where everyone feels safe, supported, and valued.

This commitment applies to all aspects of employment, including recruitment, hiring, performance management, training, compensation, and advancement. Accommodations are available upon request for candidates participating in any stage of the selection process.

Competitive Total Compensation Package

At Thrive, we offer a competitive total compensation package that reflects role scope, experience, and impact. This includes a comprehensive benefits program with remote-first, flexible work, paid vacation and wellbeing time, career development support, internal career coaches, and robust health, dental, and paramedical coverage, and so much more!

The Use of Artificial Intelligence

Every application, interview, and candidate interaction at Thrive is reviewed and managed by a human. Where AI tools are used to support parts of the hiring process, candidates are informed and asked to provide consent.

Hiring Eligibility by Location

While Thrive operates as a remote-first organization and hires globally, work authorization requirements vary by role and location. Candidates must be legally authorized to work in the country where the role is based. For roles based in Canada, candidates must already be eligible to work in Canada. Thrive does not provide visa sponsorship.

Thrive is a remote-first company with team members working across multiple regions. We recognize and respect the Indigenous histories of the lands where our team lives and works.