Performance Creative Specialist

YouSet; Canada; Remote; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive compensation

Up to 5 weeks vacation

Remote work or office option

Comprehensive health benefits

Unlimited sick days

Paid parental leave

Job summary

YouSet is seeking a talented Performance Creative Specialist to drive creative growth for our paid campaigns. This role involves everything from writing UGC scripts to launching ads and analyzing performance metrics.

You'll work closely with our Senior Performance Marketing Manager to create compelling ads while having the autonomy to explore innovative and impactful ideas in a fast-paced startup environment.

Qualifications

• 1-3 years of hands-on experience in performance creative or paid social.
• Fluent with tools like Meta Ads Manager, Google Ads Manager, and video editing.
• Strong written communication skills in ad copy and landing pages.

Responsibilities

• Lead creative brainstorming for performance ads and UGC.
• Write ad copy and creative briefs for designers.
• Track campaign metrics and make data-driven decisions.

Skills

Performance marketing

Creative writing

Video editing

Data analysis

Communication

Project management

Tools

Meta Ads Manager

Google Ads Manager

TikTok Ads

VEED

Job description

Are you energized by watching a number move because of a hook you wrote, a script you tested, or an ad you launched?

We're looking for a Performance Creative Specialist who loves being hands-on with the creative - writing UGC scripts, briefing a designer, testing a new angle, launching it, and watching how it performs. You'll support the day-to-day creative behind YouSet's paid campaigns, working closely with our Senior Performance Marketing Manager to turn ideas into ads that actually convert.

This could be the perfect role for you if one of these sounds like you:

• You're a performance marketer who LOVES dreaming up new creative, hooks, and angles - not just pulling levers on spend and targeting.
• You're at an agency right now, splitting your creative attention across five different client accounts, and you're craving the chance to go deep on just one brand.
• You like moving at startup speed - small team, fast decisions, no waiting six weeks for sign-off on a script. You'll have the freedom to ideate, launch, and iterate in quick loops.

What we’re building

YouSet is disrupting the insurance industry with technology, data and human expertise. We’re on a mission to build the most comprehensive and most loved insurance platform in Canada.

We’re growing fast and looking for a talented Performance Creative Specialist to help us grow even faster. To date, we’ve helped over 600,000 Canadians shop for their home and car insurance with an average of 4.9 stars in online reviews.

What will you be responsible for?

North Star

Use creative to drive profitable, scalable growth for YouSet.

• Lead creative brainstorming for ads and UGC - hooks, angles, concepts - informed by what's already working (or not) in our campaigns
• Write creative briefs for our designer, with an eye toward what's likely to perform
• Recruit and onboard UGC creators
• Write briefs and scripts for UGC creators
• Edit UGC videos in VEED
• Write persuasive, conversion-focused ad copy for our paid campaigns
• Help create and maintain a steady creative testing schedule, so we're consistently launching new concepts and iterations rather than testing in bursts
• Research competitors, trends, and platform signals for creative inspiration, tracking what's working (or not) across the market
• Help shape messaging angles, personas, and positioning that inform what we create and test next
• Track how your creative performs (CPA, ROAS, CTR, CPM) and use that data to decide what to test next
• Assist with launching the ads you create across Meta, Google, and TikTok Ads
• Identify and test new growth channels, formats, or tactics as opportunities arise

What type of person are you?

• You're a creative, outside-the-box thinker. You don't settle for the obvious idea. You look for the angle nobody else is trying.
• You're endlessly curious about what makes an ad work. You can't scroll past a good hook without picking it apart - and you're always quietly studying what other brands, competitors or not, are doing well.
• You pair strong creative instincts with rigor. You've got real opinions about what's a good idea, but you let the data have the final word, not your gut.
• You move fast and iterate. You'd rather ship an imperfect script or ad and improve it against real results than wait for the perfect brief.
• You thrive in ambiguity. When the process is unclear, or information is incomplete, you ask the right questions, make reasonable assumptions, and keep moving. You learn fast from what you try, and carry those lessons into whatever comes next.

Do you have what it takes?

• 1-3 years of hands-on experience in performance creative or paid social - ideally somewhere you've taken creative from concept through to measured results, not just handed off a brief.
• Comfortable in the tools: You're fluent with (or quick to pick up) Meta Ads Manager, Google Ads Manager, TikTok Ads, and video editing tools (we use VEED), and just as comfortable writing ad copy or editing a UGC video yourself as you are briefing our designer and creators.
• Strong execution mindset: You can turn a rough idea into a sharp brief, a piece of ad copy, or a live campaign, and you're comfortable juggling several of those at once without dropping the ball.
• Excellent communicator: Strong written skills that show up directly in the work (ad copy, landing page copy, and UGC scripts) plus the verbal clarity and confidence to align with colleagues, our designer, and creators.
• Strong data fluency: comfortable reading campaign metrics (CPA, ROAS, CTR, CPM) and turning them into a clear recommendation on what to try next.
• Actively use AI tools to speed up ideation, drafting, and production.

What does the interview process look like?

• Discovery call: 30 minutes to assess mutual fit
• Take-home challenge: A short practical exercise to evaluate how you think and work
• Challenge review and final interview: 90 minutes to walk through your challenge and go deeper on your experience
• Reference and background checks: Followed by an offer if it is a match on both sides

What’s in it for you?

• Competitive compensation and stock options
• Up to 5 weeks of vacation per year
• 100% remote or downtown Montreal office
• Work abroad for up to 90 days per year
• Comprehensive health, dental, vision, and life insurance
• Unlimited sick and mental health days
• Paid parental leave (4 months top-up)
• Sponsored team activities and events
• Flexible start date (the sooner the better!)

Ready to grow with us?

This is a full‑time role at a high‑growth company, with increasing responsibilities and impact.