Peer Advocacy and Community Engagement

Appnovation Technologies; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Appnovation is seeking a Peer Advocacy & Community Lead to accelerate digital adoption within the GTM and Adoption team. You will decentralize adoption by building active peer-led communities employees opt to join.

You will recruit and coach advocates, design engaging formats, and publish posts and tutorials across channels to connect distributed teams with community resources and events.

Qualifications

• Bachelor's degree in Communications, Sociology, Marketing, or a related field.
• 5–8+ years of experience in community management, developer advocacy, brand ambassador management, or internal social community building.
• Proven ability to recruit and motivate network advocates or champions, including tiered or super-user programs.
• Hands-on experience writing, designing, and publishing content on a regular cadence.

Responsibilities

• Develop a multi-channel community strategy aligned with adoption, engagement, and employee experience goals.
• Build and mentor an influential network of advocates, champions, and constructive skeptics.
• Manage beta and early-access communities from recruitment to product launch.
• Empower employees to share best practices, tutorials, and success stories across the calendar.
• Moderate internal communities and coordinate recognition programs and events.

Skills

Community management

Advocacy

Content writing

Analytics

Interpersonal skills

Education

Bachelor's degree in Communications, Sociology, Marketing, or a related field

Tools

Viva Engage

Teams

Slack

Job description

About us

Appnovation is a global, full-service digital partner that combines Strategy, Experience & Design, Engineering and Managed Services. We build digital solutions that deliver real impact today and serve as foundations for future growth. Bold ambition. Practical action. Endless possibilities.

About the Role

Join Appnovation to deliver high-impact results for a global leader in healthcare, contributing to breakthroughs that change patients' lives. As we modernize the digital employee experience, our GTM and Adoption team ensures new platforms become seamlessly embedded into how our colleagues work.

The Peer Advocacy & Community Lead drives scale and grassroots momentum. You will decentralize digital adoption by transforming traditional network models into highly active, peer‑led advocacy communities. By uncovering barriers and leveraging engagement strategies from gaming, creator, and consumer social spaces, you will design compelling formats that employees actively choose to join. Your expertise in Community Building, Advocate Management, and Beta Programs will empower local advocates to champion digital transformation directly within their business units.

Key Responsibilities

• Community Strategy & Platform Enablement: Develop a multi-channel community strategy aligned with adoption, engagement, and employee experience goals, owning and evolving the community technology stack (e.g., Teams, Viva Engage).
• Peer Advocacy & Champions Network: Build, grow, and mentor an influential network of advocates, champions, and constructive skeptics who support localized adoption efforts.
• Early Access, Beta & Labs Programs: Manage beta and early‑access communities from cohort recruitment through to product launch, ensuring structured feedback collection and transitioning participants into broader champions.
• User-Generated Content & Community Growth: Empower employees to share best practices, success stories, and tutorials, fostering a self‑sustaining, peer‑to‑peer learning ecosystem.
• Community Engagement & Facilitation: Moderate internal communities, maintaining an active and inclusive collaborative culture supported by thoughtful recognition programs and events.
• Innovation & Experimentation: Test novel participation formats, such as competitions, gamification, debates, and community‑led challenges, scaling what works and retiring flat channels.
• Content Strategy & Publishing: Act as a hands‑on creator to write, design, and publish compelling posts, polls, prompts, and announcements across the community calendar.
• Culture Building & Onboarding: Design experiences that connect distributed teams and new hires to community networks and resources, embedding collaboration into everyday workflows.
• Community Analytics & Insights: Track and report key community metrics (e.g., activation, retention, DAU/MAU, content performance) to demonstrate measurable business impact.

What We Are Looking For

Must-Have:

• Bachelor's degree in Communications, Sociology, Marketing, or a related field.
• 5–8+ years of experience in community management, developer advocacy, brand ambassador management, or internal social community building.
• Proven ability to identify, recruit, and motivate network advocates or champions, including designing tiered or "super-user" programs.
• Hands‑on experience personally writing, designing, and publishing content (posts, prompts, announcements, light visuals/video) on a regular cadence. (This is a builder and contributor role, not a delegate‑only role).
• A track record of taking a low‑engagement community and making it come alive with innovative, tailored interaction formats.
• Experience running early‑access, beta, or pilot user programs, managing waitlists, and capturing structured feedback.
• Strong fluency with community analytics, including tracking DAU/MAU, activation, and retention, and translating metrics into stakeholder‑ready reports.
• Excellent interpersonal skills with a knack for turning skeptics into vocal advocates.

Nice-to-Have:

• Experience managing developer relations or user communities for consumer tech or enterprise platforms.
• Background in gaming, fandom, esports, or creator‑economy communities, or other highly engaged online spaces outside of corporate environments.
• Deep understanding of enterprise social networks (Viva Engage, Teams, Slack, etc.) and tool evaluation/migration.
• Experience planning virtual or hybrid employee events and onboarding programs.
• Experience scaling peer‑to‑peer support networks in large, matrixed organizations.

Who You Are

• You thrive in a collaborative and agile environment, embracing feedback and iteration.
• You are curious and continuously seek opportunities to learn and apply new technologies.
• You take ownership of your work, ensuring high standards and accountability.
• You communicate clearly, adapting your style to different audiences and stakeholders.
• You remain adaptable and resilient in the face of shifting priorities or technical challenges.

At Appnovation, we recognize that diverse teams are the strongest teams. Diversity, Equity & Inclusion is not only something that we embrace - we celebrate it! We are proud to be an Equal Opportunity Employer and we encourage applicants from all backgrounds, lived experiences and industries to apply. Come join us at Appnovation, and learn more about how we stay true to our company values as we build better lives through better digital.

Accommodations are available upon request throughout the recruitment process.