Partnership Lead, B2B Sales

Styledemocracy; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

StyleDemocracy is seeking a Partnership Lead to drive B2B sales, grow our advertising and media business, and build a repeatable pipeline with brand advertisers. You will run outbound programs via email, LinkedIn and other tools, identify decision-makers, and turn prospects into partners.

The role spans outbound sales, partnership development and account management; you will nurture leads, stay connected with partners, and expand opportunities to increase account value.

Qualifications

• 3–5 years in B2B sales, business development or partnerships or account management.
• Experience selling advertising, media or marketing services is a strong asset.
• Outbound outreach experience using email, LinkedIn or prospecting tools.
• Ability to build and maintain long-term client relationships.

Responsibilities

• Build and execute outbound strategies across email, LinkedIn and prospecting tools.
• Identify target brands, agencies and decision-makers and generate qualified leads.
• Manage outreach, qualification, follow-ups and meeting bookings; track pipeline.
• Own relationship from onboarding through repeat business and expansion.

Skills

B2B sales

Outbound outreach

Client relationships

Sales pipeline management

Analytical thinking

Communication

Self-starter

Collaborative

Commercial mindset

Tools

Apollo

LinkedIn Sales Navigator

CRM (HubSpot/Salesforce)

Job description

StyleDemocracy is seeking a Partnership Lead, B2B Sales to grow our advertising and media business by bringing on new brand advertisers and building a steady, repeatable pipeline.

StyleDemocracy is best known for its warehouse sales, but our audience is just as valuable to brands. We reach 500K+ email subscribers and 130K+ social followers who actively shop sales, products and offers. Brands advertise with us through dedicated email sends, newsletter placements, Instagram and TikTok content, exclusive INsider member offers and paid media on Meta and TikTok. Our in-house team makes the creative, and our Data & Analytics team gives every advertiser a campaign recap with a deep dive into who engaged.

This is a hands-on role spanning outbound sales, partnership development and account management. You'll build and run outbound programs across email, LinkedIn and other prospecting tools, identify and engage marketing decision-makers, and turn prospects into new advertising partners.

Just as importantly, you'll own the relationship beyond the initial sale. You'll nurture inbound and earlier-stage leads, stay connected with active partners, identify opportunities to expand their programs, and turn first campaigns into repeat business. You'll become a trusted point of contact for our brand and agency partners and help ensure they continue to see value in working with StyleDemocracy.

You'll also work closely with the team member leading our events business. Many event partners need media to drive traffic to their sales, while many advertisers are strong candidates for events. You'll share leads in both directions and pitch combined programs where appropriate.

The ideal candidate is proactive, commercially minded and relationship-oriented, with experience in outbound B2B sales, business development and partnership management. You understand how brands and marketers buy media and marketing services, and you're comfortable using prospecting tools, data and strong communication to open doors and grow accounts.

Key Responsibilities

• Build and execute outbound strategies across email, LinkedIn and prospecting tools
• Identify target brands, agencies and decision-makers, and generate qualified leads
• Manage outreach, qualification, follow-up and meeting booking
• Track and optimize pipeline performance

Partnership Development & Management

• Build and maintain strong, long-term relationships with brand and agency partners
• Nurture inbound and early-stage leads through to their first campaign
• Manage ongoing partner communication and identify opportunities to grow accounts
• Turn first-time advertisers into repeat partners and increase account value over time
• Pitch and sell StyleDemocracy’s full media offering, including email, social, INsider offers, event listings and paid media
• Recommend solutions based on partner goals, audience and budget
• Develop combined media and event opportunities where relevant

CRM & Campaign Management

• Manage outreach campaigns, including email sequencing, messaging and testing
• Keep CRM records, pipeline stages and follow-ups accurate and up to date
• Track leads, meetings, bookings, revenue and repeat business

Qualifications

• Experience: 3–5 years in B2B sales, business development, partnerships or account management. Experience selling advertising, media, sponsorships or marketing services is a strong asset.
• Partnership skills: Proven ability to build and maintain long-term client relationships, identify growth opportunities and drive repeat business.
• Outbound expertise: Experience generating pipeline through cold email, LinkedIn outreach and prospecting tools.
• Media knowledge: Comfortable discussing email, social and paid media, audience reach, engagement and campaign performance with marketers.
• Tools: Hands-on experience with Apollo, LinkedIn Sales Navigator and CRM platforms such as HubSpot or Salesforce.
• Communication: Excellent written and verbal communication skills, with the ability to build rapport and write compelling outreach.
• Commercial mindset: Comfortable identifying opportunities, handling follow-ups and moving relationships toward revenue.
• Analytical: Able to understand campaign and sales performance data and use it to improve results.
• Self-starter: Highly motivated, organized and comfortable owning a pipeline and managing multiple partner relationships.
• Collaborative: Works well across teams and shares accounts, leads and insights openly.