Partner Marketing Specialist

MasterCard; Toronto; On-site; CAD 68,000 - 109,000; Full time

Job summary

Mastercard in Toronto is seeking a Partner Marketing Specialist to drive strategy and execution of scale marketing with partners, boosting activations and revenue through automated activations and campaigns.

You will manage budgets, coordinate with agencies, measure ROI and ensure campaigns meet KPIs while aligning stakeholders across North America. This role requires cross-cultural collaboration and project leadership in a matrix organization.

Qualifications

• Cross-cultural collaboration experience across levels in a matrix organization.
• Ability to align external partner relationships, stakeholders and resources toward a goal.
• Experience planning and measuring ROI for digital campaigns and events across North and Latin America.

Responsibilities

• Drive strategy and planning for partner marketing initiatives.
• Develop and execute scale marketing strategies to increase partner activations with minimal touch.
• Lead communications, social media, and digital assets for partner campaigns.
• Coordinate third‑party agencies to ensure high‑quality execution and knowledge sharing.
• Lead client meetings to define scope, targets, and partnerships for campaign success.
• Manage budgets, ensuring ROI and adherence to Finance guidelines.
• Track and measure KPIs to optimize campaigns across partners.

Skills

Cross-cultural collaboration

Stakeholder alignment

Multi-project management

Strategic decision making

ROI measurement

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Partner Marketing Specialist Overview: The Marketing Specialist leverages partnerships to enhance brand visibility, generate leads, and drive revenue growth via automated activations, comms and campaigns.

Role

• Drive strategy and planning
• Develop and execute scale marketing strategies designed to increase partner activations with minimal touch. Gain insight into the partner's market, assist in establishing campaign objectives, and serve as the one-stop shop for any campaigns partner(s) may want to do.
• Drive Scale Campaign Adoption Manage comms, social media and digital needs for partners via approved, templated materials. Encourage partners to leverage provided resources to create their own partnership materials and campaigns.
• Third-party agency Management Work in conjunction with agencies handling partner campaigns, ensuring high-quality execution, knowledge sharing across initiatives and building a library of best practices.
• Lead Client Meeting and Manage Partnership Conduct meetings with clients to ensure successful campaigns through open communication and mutual understanding regarding the campaign scope and targets. Establish and sustain partnerships while fostering relationships for partner success.
• Manage Budget Supervise the budget for assigned partner marketing activities. Ensure that resources are allocated efficiently to deliver a solid ROI, while ensuring the partner marketing budget complies with Finance guidelines.
• Track and Measure Performance to KPIs Evaluate campaigns and activations to identify best practices, benchmarks, and opportunities for improvement, facilitating campaign optimization across partners. Measure campaign success against key performance indicators such as partner activation, engagement metrics, and deal registration.

All About You

• Cross-cultural and quick understanding and ability to work across levels in a matrix organization
• Ability to align external partner relationships, stakeholders and resources towards a goal
• Ability to manage multiple projects, manage creative resources
• Strategic mindset with ability to make quick decisions in challenging, ambiguous situations
• Experience planning and measuring ROI for digital campaigns, in-person events, ideally across North and Latin America
• Relevant experience in working with vendors and suppliers such as marketing agencies and media, and/or business development
• Experience in leading projects, communicating with client stakeholders, preparing project outcomes, presenting ideas and project results

Equality and Inclusion

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role.

Reasonable accommodations

In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [e-mail] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Pay Ranges

Pay Ranges Toronto, Canada: $68,000 - $109,000 CAD

Taglines

Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them along. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Governments need greater efficiencies; we help create them. Small businesses are virtual; we give them access to a world of buyers. Retailers want to fight fraud; we provide the tools.