Partner Marketing Director

Canonical; Calgary; Remote; CAD 125,000 - 150,000; Full time

Job summary

A leading tech company is seeking a Partner Marketing Director in Canada to drive Go-To-Market strategies across the partner ecosystem. The ideal candidate will have strong expertise in the technology sector, proven leadership skills, and a track record in co-marketing. This role involves team management, campaign execution, and collaboration with various partners. The company offers a distributed work environment and a comprehensive benefits package.

Benefits

Personal learning budget of USD 2,000

Annual compensation review

Wellness programs

Qualifications

• Demonstrated leadership in aligning diverse partners around Go-To-Market strategies.
• Proven success in developing and executing co-marketing programs in the tech space.
• Outstanding communication skills in English, both verbal and written.

Responsibilities

• Building a marketing strategy that drives pipeline growth.
• Owning execution of partner campaigns across the funnel.
• Mentoring and developing a diverse team of partner marketers.

Skills

Understanding of the technology ecosystem

Leadership in Go-To-Market strategies

Co-marketing programs development

Communication skills in English

Education

Exceptional academic results

Job description

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Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders across sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing.

We have created a new leadership role, Partner Marketing Director, to drive our Go-To-Market strategy across our partner ecosystem, from silicon to public cloud, through channel and hardware manufacturers. As the publisher of Ubuntu and a leading provider of open source to major technology firms globally, we play a unique role in various innovative value chains (Public Cloud, Cybersecurity, AI, IoT), supporting our partners both technically and commercially.

Reporting to the VP of Marketing, you will lead a team of marketing managers running partner programs. You will work closely with our partners to make Canonical their trusted partner to deliver open source-based products and solutions. In this role, you will be responsible for maximizing the overall ROI of our campaigns supporting our partners' efforts, whether sell-to, sell-through, or sell-with.

The partner marketing team comprises multi-talented professionals, comfortable formulating joint value propositions and executing lead generation campaigns. They excel at creating compelling messages/assets and selecting effective channels through complex supply chains. They are passionate about technology, enterprise users, and are early adopters of advanced partner analytics technologies.

Location: This role is home-based in the AMER region.

The role entails

• Building a marketing strategy that drives pipeline growth and revenue outcomes through key partners – Silicon, IHV, ODM, Channel, GSI, etc.
• Aligning with growth, field, and product marketing to deliver integrated activities with Canonical's campaigns.
• Owning the execution of partner campaigns across the funnel from recruitment to demand generation.
• Engaging and elevating the partner community through exceptional content in partnership with communication, product, and alliances teams.
• Multiplying our partners' impact through programmatic approaches.
• Crafting bespoke plans and joint value propositions to stand out in the marketplace.
• Championing our partner collaboration vision both internally and externally.
• Managing the use of Marketing Development Funds (MDF), whether received or distributed.
• Driving adoption of advanced analytics and reporting tools to continually improve ROI.
• Mentoring and developing a diverse team of partner marketers covering our entire spectrum of partners.
• Cultivating a culture of continuous testing and optimization.

What we are looking for in you

• Strong understanding of the technology ecosystem including Silicon, IHV, ISV, ODM/OEMs, cloud service providers, and channels.
• Demonstrated leadership in aligning diverse partners around Go-To-Market strategies.
• Proven success in developing and executing co-marketing programs in the tech space.
• Experience reporting on complex partner marketing activities and touchpoints.
• Ability to foster a culture of excellence, agility, and self-drive.
• Curiosity and continuous learning mindset.
• Outstanding communication skills in English, both verbal and written.
• Exceptional academic results at high school and university levels.
• Willingness to travel internationally up to 4 times a year for company events lasting up to two weeks.

Additional qualifications include

• Familiarity with specific verticals (e.g., Telco, Finance, Industrial, Automotive).
• Experience leading distributed teams across time zones.

What we offer colleagues

We consider location, experience, and performance in shaping compensation globally. We revisit compensation annually, with additional benefits reflecting our values and ensuring fairness worldwide.

• Distributed work environment with biannual in-person team sprints.
• Personal learning and development budget of USD 2,000 per year.
• Annual compensation review.
• Recognition rewards, annual leave, maternity/paternity leave.
• Wellness programs, travel opportunities, and travel upgrades for company events.

About Canonical

Canonical pioneers in open source, publishing Ubuntu, a key platform for AI, IoT, and cloud. We set high standards for hiring globally, expecting excellence and innovation. Working from home since 2004, we foster a forward-looking, challenging environment that encourages continuous growth.

Canonical is an equal opportunity employer

We value diversity and are committed to fair hiring practices regardless of background or identity.

Seniority level: Director

Employment type: Full-time

Job function: Marketing and Sales

Industry: Software Development