Paid Social & Performance Marketing Specialist

The PUR Company; Toronto; On-site; CAD 70,000 - 95,000; Full time

Job summary

The PUR Company is hiring a Paid Social & Performance Marketing Specialist to plan, execute, and optimize paid social and digital media campaigns that drive brand awareness, acquisition, and sales growth.

You'll own day-to-day execution across platforms like Meta, Google/YouTube, and TikTok, and work closely with the broader growth, social, creative, and e-commerce teams (including Amazon and retail media) to turn performance data into better campaigns.

Qualifications

• 3–5+ years of hands-on paid social/digital advertising experience.
• Experience with Meta Ads Manager and Google Marketing Platform; TikTok is a plus.
• Strong data and reporting skills; advanced Excel.
• Understanding full-funnel media strategy and ROAS targets.
• Bachelor's degree in Marketing, Communications, or related field.

Responsibilities

• Plan, build, and manage paid social campaigns across Meta, Google, and other platforms.
• Own campaign setup, targeting, budgeting, bidding, and real-time optimization to hit ROAS and conversions.
• Monitor performance, derive insights, and translate findings into actionable recommendations.
• Collaborate with creative and content teams to test and iterate ad creative.
• Build reporting dashboards and present results to stakeholders.
• Coordinate with e-commerce and retail media teams to align paid social with growth initiatives.
• Stay current on platform updates and new formats.

Skills

Paid social

Campaign management

Data analysis

Excel

Budgeting

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads

BI tools

Job description

The PUR Company is a category-disrupting brand with a market-leading position. Our rapid growth has been driven by our differentiated products, better-for-you attributes, and deeply loyal consumer base. We're a team of entrepreneurial thinkers, with a relentless drive to get things done, passionate about what we do and accelerating growth through expanding distribution and increasing awareness. We do it all while having fun and acting with PURpose!

The Opportunity

PUR is hiring a Paid Social & Performance Marketing Specialist to plan, execute, and optimize paid social and digital media campaigns that drive brand awareness, acquisition, and sales growth. You'll own day-to-day execution across platforms like Meta, Google/YouTube, and TikTok, and work closely with the broader growth, social, creative, and e-commerce teams (including Amazon and retail media) to turn performance data into better campaigns. This is a hands-on, execution-focused role suited to someone who loves the mechanics of paid media, analytics, and the strategy behind it all.

What You'll Do

• Plan, build, and manage paid social campaigns across Meta, Google, and other paid search and programmatic digital platforms
• Own campaign setup, audience targeting, budget pacing, bidding, and day-to-day real-time optimization to hit ROAS, CPA, and awareness targets, as well as ATC and conversions
• Monitor performance daily, pull insights from platform and analytics data, and turn findings into clear, actionable recommendations
• Partner with creative and content teams to brief, test, and iterate on ad creative, identifying what's working and why, and replicating it
• Build and maintain reporting dashboards and campaign recaps for internal stakeholders, translating metrics into plain-language takeaways
• Collaborate cross-functionally with e-commerce, brand, and retail media teams (including Amazon Ads) to align paid social with broader growth initiatives
• Stay current on platform updates, algorithm changes, and industry trends, and proactively bring new formats and opportunities to the team
• Maintain strong QA discipline, catching pacing, targeting, or tracking issues before they become problems

What You'll Bring

• 3-5+ years of hands-on paid social/digital advertising experience, in-house or at an agency (CPG, DTC, or e-commerce brand experience is a strong plus)
• Proven experience managing live budgets in Meta Ads Manager, with working knowledge of Google Marketing Platform; TikTok or other experience is an asset
• Superior skill with performance data and reporting; strong Excel skills required; experience with BI tools is a plus
• Understanding of full-funnel media strategy: audience segmentation, creative testing, budget pacing, and performance analysis
• Strong aptitude for marketing tech and AI adoption
• Bachelor's degree or postgraduate certificate in Marketing, Digital Media, Advertising, Communications, or a related field
• Excellent attention to detail and QA discipline, comfortable owning campaigns end-to-end with minimal oversight
• Strong communicator who can work cross-functionally with creative, e-commerce, and leadership stakeholders

Nice to Have

• Platform certifications such as Meta Certified Media Buying/Planning Professional, Google Ads Certification, etc.
• Experience with Amazon Advertising or other retail media platforms
• Exposure to paid search (Google Ads) or programmatic/DSP buying
• A track record of managing across multiple market geographies simultaneously