Paid Social Manager (Remote Canada)

Abe; Toronto; Remote; CAD 70,000 - 90,000; Full time

Job summary

A digital marketing consultancy is seeking a Senior Social Media Strategist in Toronto. This remote role involves leading social media accounts, developing strategies for clients, and optimizing paid media campaigns, especially through LinkedIn. The ideal candidate will have significant experience in digital marketing and a strong analytical mindset. Benefits include unlimited PTO and comprehensive health plans.

Benefits

Medical, dental, vision insurance

Unlimited PTO

401(k) with company match

Mental health benefits

Annual bonus

Qualifications

• 2+ years experience in digital marketing agency supporting B2B clients.
• Deep expertise in paid social specifically on LinkedIn.
• Experience with audience segmentation and campaign optimization.

Responsibilities

• Oversee and lead social media accounts.
• Build strategies for clients each quarter.
• Create, maintain, and optimize media budgets.

Skills

Paid social advertising campaigns

LinkedIn Ads

Data analysis

Bid management

Ad copywriting

Audience segmentation

Problem-solving

Tools

LinkedIn Campaign Manager

Zoominfo

6Sense

Google Analytics

Excel

Job description

Overview

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences.

We are growing and looking for a Senior Social Media Strategist to join our evolving team. The role reports to the Associate Director and is a crucial part of the social media team.

Responsibilities

• Oversee and lead a collection of social media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Be accountable for personal productivity and utilization
• Collaborate with the Associate Director to align internal and client goals
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer (Qualifications)

• 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform (e.g., conversation ads, document ads, CTV, and more)
• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of paid advertising principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Competitive and curious mindset; strong problem-solving skills
• Curiosity about industry trends and opportunities to grow and share
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Quality-focused and maintains integrity in advertising
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Collaborate and embody Abe core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and goal attainment; core KPIs include client NSMs and Client Satisfaction scores
• Build client trust and renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client contacts and executives
• Make strong decisions guiding the strategic direction for accounts

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• 100% employer-paid plan for you and 50% employer contribution for dependents
• Mental health benefits via Spring Health and Headspace
• Physical health benefits via Omada, fertility support, virtual workouts, and One Medical membership
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Dec 24 – Jan 1), Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment

As a remote-first company, you can work from anywhere in the US, with optional state-of-the-art offices in Irvine, CA. Global opportunities may be available where we have established operations (Canada, UK, Australia) with work authorization and residency required in the respective country. This role may operate 100% virtually from your home office and primarily uses Zoom and Slack for collaboration. You will need a laptop (PC or Mac), internet access, and a professional background. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential duties.

To perform this job successfully, an individual must be able to perform each essential duty. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations in completing this application or participating in the hiring process, please contact [e-mail].

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.