Paid Social Manager

dentalcorp; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading dental network in Canada is seeking a Paid Media Specialist in Toronto to manage and optimize their paid media campaigns, primarily on Meta Ads. The successful candidate will leverage at least 6 years of experience in paid media, alongside strong analytical skills and proficiency in tools like Google Analytics. This role offers competitive salary, benefits, and opportunities for professional development within a dynamic team.

Benefits

Competitive salary and benefits

Ongoing learning opportunities

Dynamic team environment

Qualifications

• At least 6 years of experience managing high-volume paid media campaigns.
• Strong analytical skills to derive insights from data.
• Experience in budget forecasting and media planning.

Responsibilities

• Plan, build, execute, and optimize paid media campaigns.
• Collaborate with cross-functional teams to align marketing objectives.
• Analyze campaign performance data to refine strategies.

Skills

Meta Ads

Google Ads

Microsoft Ads

Analytical skills

Budget management

Campaign automation

Bilingual (English and French)

Tools

Google Analytics

Excel

Tag Manager

Looker Studio

Job description

Who you are

You are a service-oriented individual excited to be part of a fast-growing organization that enables excellence. You have experience in Paid Social and seek to leverage your expertise to drive change within an exciting industry. You thrive in collaborative team environments but also value autonomy in accomplishing tasks and providing excellent service to Partners and their teams.

Your primary focus is on Meta Ads, with additional experience in Google Ads and Microsoft Ads. The ideal candidate is highly technical, data-driven, and has a strong track record of achieving business goals through paid media strategies.

This position is based in our Toronto office at 181 Bay Street, working four days a week (Monday to Thursday) with Fridays as work from home. Reporting to the Senior Paid Media Manager, this role requires a deep understanding of analytics, audience segmentation, automation, and performance optimization.

In this role, you will

• Plan, build, execute, and optimize paid media campaigns, focusing primarily on Meta Ads, to support business growth and performance goals.
• Contribute to developing strategic frameworks and account structures for Paid Social, ensuring alignment with marketing objectives.
• Collaborate with the brand team to create creatives that comply with regulatory requirements and brand standards.
• Understand tracking and attribution methodologies to measure and evaluate campaign performance accurately.
• Develop, manage, and track KPIs such as ROAS, CPA, CTR, and CVR to measure success and facilitate continuous improvement.
• Analyze campaign performance data to refine strategies based on insights.
• Stay updated on industry trends, platform updates, and emerging technologies.
• Manage media buying budgets to maximize ROI.
• Work closely with cross-functional teams including marketing, creative, and analytics to align efforts.
• Automate repetitive tasks using scripts, rules, and third-party tools to improve efficiency.
• Provide regular performance reports with insights and recommendations.
• Optimize bidding strategies to enhance campaign efficiency.

What we're looking for

• At least 6 years of experience managing high-volume paid media campaigns, including small budget accounts.
• Expertise in Meta Ads, with strong knowledge of Google Ads and Microsoft Ads (Search, Display, Performance Max, etc.).
• Understanding of conversion tracking, attribution models, and analytics tools like Google Analytics, Tag Manager, and Looker Studio.
• Strong analytical skills to interpret data, identify trends, and derive actionable insights.
• Experience in budget forecasting, media planning, and pacing analysis.
• Proficiency in Excel, Google Sheets, or similar data analysis tools is advantageous.
• Excellent communication and presentation skills, capable of translating data into insights.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Hands-on experience with campaign automation, scripting, and API integrations is a plus.
• Bilingual in French and English is considered a strong asset.

Why Join Us?

• Opportunity to work in a dynamic, data-driven environment with impactful projects.
• Competitive salary and benefits.
• Collaborate with a talented, results-oriented marketing team.
• Ongoing learning and professional development opportunities.

About Dentalcorp

Dentalcorp is Canada’s largest and fastest-growing network of dental practices, committed to improving Canadians' well-being through excellent clinical outcomes and memorable experiences. We acquire leading practices, uniting our network to become Canada’s most trusted healthcare provider. Leveraging industry-leading technology and scale, Dentalcorp offers professionals the autonomy to practice while unlocking growth potential.

Candidates must be legally eligible to work in Canada. We value diversity and inclusivity, reflecting the communities we serve. We encourage applicants requiring accommodations to inform their recruiter. While we appreciate all applications, only shortlisted candidates will be contacted.