Paid Social, Analyst

Touché!; Toronto; On-site; CAD 40,000 - 55,000; Full time

Job summary

A dynamic media agency in Toronto is seeking an entry-level Analyst to manage and analyze Paid Social campaigns. You'll coordinate with team members, compile data, and ensure campaign quality. Ideal candidates will have post-secondary education and a strong grasp of social media platforms. This role offers a chance to grow within a creative and diverse work environment with competitive remuneration.

Benefits

Competitive remuneration

Learning and development opportunities

Inclusive work environment

Qualifications

• Experience in an account management or support role focused on social marketing is an asset.
• Understanding of ad-serving or campaign management tools is a plus.

Responsibilities

• Coordinate with team members to develop campaign plans.
• Analyze campaign performance data for client reports.
• Monitor client and industry changes for insights.

Skills

Data analysis

Campaign management

Budget pacing

Technical skills in Excel and PowerPoint

Understanding of social media platforms

Education

Post-secondary education (diploma or degree)

Tools

Google Ads Editor

Google Analytics

Marin

Kenshoo

Job description

WHO WE ARE

Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national and global awards; And the title of agency of the year in Canada in 2015 – the first Canadian media agency to win this award.

We are constantly reinventing ourselves. As media becomes more complex, so does our realm of expertise. We are continually improving our strategy and planning of traditional, digitaland social media.We support our clients in all their media needs, from searchengine marketing (SEM / SEO), business intelligence, programming and distribution!

Touché! has refused to become a "big company", choosing instead to be a "big start-up". Innovation, collaboration and passion are our core values and we care about our employees. We are lookingto expand our passionate team.

Touché! It is the strength of a network,the agility of a start-up.

WHAT WE ARE LOOKING FOR

This entry-level position will be responsible for ensuring that all Paid Social deliverables are executed on time and of a high quality, including campaign set-up, management, optimization and reporting. This position’s primary focus is on data analysis and execution with an opportunity to work on more advanced Paid Social campaign responsibilities and other responsibility in related media such as Programmatic, Paid Search, etc. The key to success, and foundation for future growth, is being organized and aware. The Analyst position encompasses active learning through participation in order to absorb as much digital media knowledge as possible.

Your Responsibilities

• Coordinate with team members to develop campaign plans and strategies
• Compiling and organizing campaign data to report to clients
• Analyze campaign performance data to write insights for ongoing client reports
• Utilize campaign management tools to execute campaigns and improve overall performance
• Daily budget pacing
• Identify optimization tactics & perform basic optimizations
• Develop interest targets following PHD and client-specific best practices
• Have a thorough understanding of all of the Social platforms (Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest)
• Upload and launch campaigns in appropriate platforms
• Perform thorough quality checks to ensure accuracy of set up
• Input campaign billing information into Prisma billing system
• Recognize technical issues and escalate appropriately
• Monitor client, competitor and industry changes
• Support ad-hoc data requests for forecasting, billing, promotional performance, etc.
• Performs various other duties as assigned

Key Qualifications

• Post-secondary education is required, either diploma or degree
• Strong technical understanding of basic Excel and Powerpoint skills
• Experience in an account management, internship or account support role focused on delivering and optimizing paid social marketing and/or other interactive advertising campaigns is an asset
• Understanding of agency ad-serving or social campaign management tools is a plus; Google Ads Editor, CM, Google Analytics, Kenshoo, Marin, Omniture, Ad Parlour

OUR PROMISE

We want you to live an experience that matches your talent!

We are committed to providing you with multiple learning experiences and to help you develop your talent. We offer a work environment that promotes the sharing of ideas and opinions, fun and success.

We offer you competitive remuneration and benefits that will make you say that choosingus was the best decision!

Diversity & Inclusion:

Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.