Paid Search Strategist (SEM) - Contract

Critical Mass; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading company in the digital marketing sector seeks a Paid Search Strategist to oversee the management and optimization of paid search accounts. In this role, you will act as the primary contact for clients, ensuring their paid search goals are met while providing expert guidance and fostering strategic relationships. You will collaborate closely with a dedicated marketing and media team to drive growth and enhance client satisfaction. Ideal candidates will have 2+ years of experience in Search Marketing, along with strong communication and analytical skills.

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, and wellness days

Summer Fridays (off at 3:00 PM)

Diversity and Inclusion initiatives

Employee discounts

Qualifications

• 2+ years in Search Marketing.
• Familiarity with Google Display network and Performance Max.
• Strong verbal and written communication skills.

Responsibilities

• Manage creation, execution, and optimization of Paid Search accounts.
• Develop bid strategies and budgeting rules for campaigns.
• Deliver reporting and analysis for assigned clients.

Skills

Paid Search expertise

Analytical skills

Communication skills

Presentation skills

Tools

Google Ads

Adobe

Search Ads 360

Job description

The Paid Search Strategist is responsible for managing the creation, execution, and optimization of Paid Search accounts, and acting as the day to day Paid Search contact to all assigned clients. This individual provides expertise in campaign optimization and setup, works with the Media Director to develop strategic guidance, develops search engine relationships and is regarded by the client as an expert in Paid Search operations and is a trusted advisor on SEM.

The Paid Search Strategist serves as a member of the core Critical Mass Marketing and Media team, which partners with a client or clients in tandem with the Account Management team. The Paid Search Strategist is responsible for maintaining client satisfaction in regard to Paid Search goals, communication of those goals and education of future priorities and opportunities.

You Have:

• Adds a Paid Search perspective to the strategic and tactical direction for assigned clients.
• Develops and delivers organic growth within accounts.
• Delivers reporting and analysis for assigned clients and campaigns.
• Creates bid strategy and budgeting rules of engagement for Paid Search.
• Implements optimizations to make sure client goals are met.
• Creates new campaigns, ad groups, ads to help improve Paid Search performance.
• Fosters relationships with the Search and Media experts across the company.
• Primary contact for Paid Search technology questions and metrics for assigned clients.
• Defines and implements best practices for Paid Search.
• Works with the broader team of media experts and Directors to holistically plan SEM
• Financial management of search engine relationships.

You Will:

• Have 2+ years in the Search Marketing space.
• Demonstrate a sound understating of Paid Search.
• Have familiarity with the wider Google ads platform – Google Display network, Performance Max, Demand Gen
• Familiarity with third party Search bidding technology – Adobe, Marin, Search Ads 360 is a plus.
• Strong verbal and written communication skills.
• Ability to work in a constantly evolving industry.
• Capability to recommend new strategies, tactics, and track trends in Search and apply them to assigned clients or vertical.
• Strong presentation development and delivery skills are a plus.

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Access to online services for families and new parents
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from our Toronto office 2 days a week (Tuesday and Thursday).

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.comand us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx