Paid Search Specialist

SurveyMonkey; Ottawa; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

SurveyMonkey is seeking a Paid Search Specialist to manage SEM campaigns across platforms like Google Ads and Microsoft Ads. The role includes developing strategies, optimizing performance metrics, and collaborating with cross-functional teams to enhance growth and revenue. Ideal candidates have 1+ years of experience and a passion for data-driven marketing in a dynamic environment.

Benefits

Learning and development opportunities

Inclusive workplace initiatives

Qualifications

• 1+ years of managing SEM campaigns with B2B/SaaS preference.
• Experience managing budgets over $150,000/year.
• Proficient in Google Ads and Microsoft Ads.

Responsibilities

• Develop and execute SEM strategies for high-quality signups and revenue.
• Optimize campaigns and provide strategic insights to flag abnormalities.
• Lead A/B testing initiatives for ad copy and landing pages.

Skills

Analytical mindset

Data manipulation

A/B testing

Communication

Tools

Google Ads

Microsoft Ads

Search Ads 360

Job description

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com .

What we’re looking for

SurveyMonkey is hiring an ambitious Paid Search Specialist to carry out the platform execution and strategy of our SEM campaigns. In this role, you will help drive growth by optimizing paid search campaigns and analyzing data, to glean the actionable insights that fuel business success. As a subject matter expert, you will manage and optimize search campaigns across Google Ads, Microsoft Ads, and other search platforms to meet performance goals. The ideal candidate is a results-driven search expert with a passion for growth and optimization. You thrive on diving into data, experimenting with strategies, and improving performance metrics to drive the success of our Paid Search program.

What you’ll be working on

• Assist in developing and executing SEM strategies to drive high-quality signups, pipeline, and revenue. Align search campaigns on Google Ads, Microsoft Ads, and other platforms with business objectives and performance goals.
• Provide strategic insights and flag abnormalities within campaigns, provide unique perspectives on potential solutions to business operations, and collaborate with the Paid Search team members.
• Drive performance through bid strategy optimizations, ad copy optimization, and keyword prospecting through Search Query Report analysis.
• Stay at the forefront of industry trends, leveraging platform expertise (Google Ads, Microsoft Ads) to execute on and contribute to developing innovative strategies and tools that achieve measurable results.
• Analyze and report campaign performance, delivering actionable insights and stakeholder updates through weekly, monthly, and quarterly reports.
• Collaborate cross-functionally with product marketing, brand, creative, demand generation, and analytics teams to ensure alignment in strategy, messaging, and execution.
• Lead A/B testing initiatives for ad copy, landing pages, and bid strategies to optimize efficiency and impact. Explore automated optimization tools for continuous improvement.
• Oversee budget pacing, ensuring efficient spend allocation while achieving leads and revenue targets.

We’d love to hear from people with

• 1+ years of hands-on experience managing SEM campaigns. SaaS or B2B experience is highly preferred.
• A proven track record of successfully managing and optimizing account budgets greater than $150,000/year.
• Understanding of utilizing bid strategies to optimize towards RoAS, CAC, and LTV.
• A high level of proficiency in using Google Ads, Microsoft Ads. Familiarity with Search Ads 360 is an asset.
• An analytical mindset, with strong data manipulation skills in Excel/Google Sheets.
• Some experience in running A/B tests, refining ad copy, and improving landing page relevance to boost conversion rates.
• A strong ability to communicate, collaborate, and continue learning in a fast-paced environment.

#LI-remote

SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service , learning and development opportunities like Curiosity Week , and our C.H.O.I.C.E Fund .

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

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