Paid Search & Social Manager (Remote Canada) - Future Opening

Directive; Canada; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency is seeking a Paid Search & Social Manager to join their remote team in Canada. This role involves crafting and executing high-performing paid strategies for B2B SaaS clients, ensuring alignment with client goals while leveraging analytics and storytelling. The ideal candidate will have a proven track record in managing PPC campaigns, a strong understanding of digital marketing principles, and the ability to drive value through strategic decision-making. Join a forward-thinking company that values creativity, results, and a collaborative work environment, and make a significant impact in the tech industry.

Benefits

Comprehensive Health Benefits

Mental Health Support

Wellness Benefits

401(k) with Match

Annual Bonus

Remote Work Flexibility

Qualifications

• 3+ years in digital marketing, especially with B2B SaaS clients.
• Expertise in managing PPC campaigns across various platforms.
• Strong analytical skills for data-driven decision making.

Responsibilities

• Oversee multiple Paid Media accounts and client deliverables.
• Create and optimize budgets for paid campaigns across channels.
• Execute PPC campaigns focusing on maximizing ROI.

Skills

Paid Search Campaigns

Social Media Advertising

Data Analysis

PPC Principles

Client Relationship Management

B2B Marketing

Problem-Solving

Organizational Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Google Analytics

Excel

Job description

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At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation, a marketing methodology developed by us, focusing on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video services through comprehensive digital marketing strategies that help our clients hit their SQL targets consistently.

Note: This role is internally titled Paid Media Strategist.

The Paid Strategist role is client-facing, responsible for managing client deliverables, creating and executing custom strategies, and communicating with clients and internal teams. You will gain experience in creating high-performing paid strategies for enterprise SaaS businesses.

Roles & Responsibilities

• Oversee and lead multiple Paid Media accounts
• Support client contacts directly
• Communicate weekly with vendors and operational partners to ensure alignment and quality
• Drive referrals through client relationships and networks
• Develop quarterly strategies for clients
• Create, maintain, and optimize budgets for paid campaigns across channels
• Understand client positioning and unique value propositions
• Ensure lead routing accuracy within CRM
• Understand the value of Programmatic campaigns
• Manage personal productivity and utilization
• Work with the Associate Director to meet internal and client goals
• Execute and optimize PPC campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copy, and audience targeting to maximize ROI

What You Offer

• 3+ years experience in a performance/digital marketing agency
• Experience with B2B SaaS/tech clients
• Deep expertise in paid search and social campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
• Proficiency in advertising platforms (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager)
• Strong understanding of PPC principles
• Ability to analyze campaign data using tools like Google Analytics, GA4, Excel
• Proven success with mid-market or enterprise accounts
• Strategic ability to drive value for SaaS
• Data storytelling skills
• Problem-solving mindset, competitive and curious
• Organizational skills to manage multiple projects
• Quality-focused with a passion for advertising
• Willingness to travel approximately once per year per client

What Success Looks Like

• Embodies core values in all interactions
• Manages about five mid-tier and enterprise accounts
• Meets/exceeds departmental OKRs
• Builds trust and maintains client renewals
• Cross-sells services aligned with client goals
• Communicates results effectively to clients and executives
• Makes strategic decisions for accounts

What We Offer

Living wage at Directive, comprehensive health benefits, mental health support, wellness benefits, 401(k) with match, annual bonus, and more.

Work Environment

Remote-first, work from anywhere in the US or Canada, with options for our offices in Irvine, CA, or other global locations with valid work authorization. Requires reliable internet, a suitable workspace, and the ability to remain stationary for extended periods.

Additional Information

We value diversity and inclusion. All qualified applicants will receive consideration regardless of race, religion, gender, or other protected characteristics.