Paid Media Strategist

tbk Creative; London; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

A leading marketing agency in London, Ontario, is seeking a Paid Media Strategist to lead and optimize media campaigns across platforms like Google and Meta. The role emphasizes data-driven strategies and client relationships, offering a competitive salary and a collaborative work culture. Ideal candidates will have robust experience in media budget management, strong technical skills, and a proactive approach to campaign performance.

Benefits

Competitive Compensation & Benefits

Flexibility with a hybrid work model

Career growth opportunities

Qualifications

• 4+ years managing media budgets across major platforms.
• Active certifications in Google Ads and Meta Ads.
• Experience building dashboards in Looker Studio.

Responsibilities

• Lead media campaigns across various platforms.
• Optimize bids and creative assets to meet goals.
• Serve as primary media contact for clients.

Skills

Data-Driven Storyteller

Client-First Mindset

Collaborative Communication

Education

Bachelor Degree or College Diploma in Computer Science, Marketing, Math

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Job description

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The Basics

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Company HQ:London, ON

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Salary:

$75,000 – $95,000 annually (depending on experience)

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Work Location:Hybrid – remote + 2-days/week in office (London, ON)

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Start Date:As soon as possible

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Type of Work/Status:Full-time, permanent

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Reports to:Vice President, Digital Strategy

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A Personal Message from Melissa McInerney, CEO

Hi, I’m Melissa McInerney. Sixteen years ago I founded tbk to redefine the agency–client relationship. Frustrated by cookie-cutter approaches (I’d never worked at an agency and hadn’t had great experiences hiring them), I set out to break the rules: we deliver performance-first campaigns that prove themselves before we spend a dollar, and we empower our team as trusted experts with room to grow. Today, our clients are some of the most exciting brands in their industries, and this Paid Media Strategist role is key to keeping them at the very top.You live and breathe the platforms—crafting and optimizing campaigns across Google, Meta, LinkedIn, Performance Max, and beyond—but you’re equally obsessed with what’s next. You and AI are best buds, tapping into it at least 25 times a day to be twice as effective as last year. You’ll own everything from campaign builds to reporting frameworks, partnering with strategy, creative, and analytics to deliver the results we confidently forecast. Naturally inquisitive, you dig deep into each client’s buyer personas and turn insights into action. If that sounds like your kind of playground, let’s talk.

About the Role

As tbk’s Paid Media Strategist, you’ll be the strategist and operator behind our clients’ acquisition engines. On any given day, you’ll:

• Lead end-to-end media campaigns across Google Ads, Meta, LinkedIn, YouTube, Performance Max, and emerging channels
• Optimize bids, creative assets, and targeting to hit CPA, ROAS, and volume goals
• Architect repeatable campaign frameworks and automate reporting processes
• Partner with copywriters, designers, and developers to ensure landing pages and ad creative align for maximum impact
• Serve as the primary media contact for clients—sharing insights, building trust, and translating data into clear recommendations
• Evolve our internal media playbook, tooling integrations (GTM, server-side tracking), and dashboard standards
• Research and pilot new platforms, ad formats, and AI-powered optimization tactics
• Lay the groundwork to grow and mentor a future paid-media team

Why You’ll Love It

• Direct Impact: Media is core to tbk’s value. Your work will directly drive client KPIs and bottom-line revenue.
• End-to-End Ownership: From strategy to reporting, you’ll own the full lifecycle—no siloed handoffs.
• Collaborative Culture: Work side-by-side with strategists, creatives, developers, and analysts who push each other to level up.
• Room to Grow: This role is built to evolve.
• Learning Environment: We invest in your growth through skill-up budgets, conferences, and peer mentorship.

What Makes You Exceptional

• Platform Pro: You’ve spent 4+ years managing media budgets across Google, Meta, LinkedIn, TikTok. Programmatic and other core channels—and can point to the ROAS, CPA, and growth metrics you’ve driven.
• Systems Thinker: You don’t just optimize—you build processes and frameworks that scale and can be handed off to others.
• Data-Driven Storyteller: You turn raw campaign data into smart narratives and clear next steps for clients and teammates.
• Client-First Mindset: You build trust through transparent reporting, strategic recommendations, and proactive communication.
• Future-Oriented: You stay on top of AI, automation, attribution, and emerging acquisition channels—and aren’t afraid to experiment.

What We’ll Give You

• Competitive Compensation & Benefits: Above-market base salary + performance bonus program
• Growth & Leadership: Defined career path, quarterly 1:1s, and cross-training in CRO, analytics, and creative testing
• Flexibility: Hybrid work model with remote days balanced by in-office collaboration
• Culture & Perks: Pet-friendly office, team socials, and an environment that values transparency, healthy competition, and having fun along the way

What We Need From You

• Hands-On Expertise: 4+ years running paid media campaigns in an agency
• Technical Fluency: GA4, Google Tag Manager, server-side tracking, attribution modelling
• Reporting Savvy: Experience building dashboards and reports in Looker Studio, Databox, or similar BI tools
• Platform Mastery: Advanced skills in Google Ads, Meta Ads, LinkedIn Ads, YouTube, Performance Max, etc.
• Analytical Rigor: Comfort with A/B testing, conversion attribution, and budget pacing models
• Collaborative Communication: Able to brief copy/design teams, explain technical tracking to stakeholders, and present strategic insights with confidence

Skills & Experience Required

• Bachelor Degree or College Diploma in Computer Science, Marketing, Math, or equivalent work experience.
• 4 + years of experience working in Paid Media
• 2 + years in an agency environment
• Active Certifications or relevant training and experience in Google Ads, Meta Ads, Bing Ads, TikTok Ads, Pinterest Ads, GA4, Google Search Console, Google Tag Manager, Looker Studio, Google Cloud Console (Big Query), Google Apps Scripts
• Strong working knowledge of HTML, basic JavaScript, Python
• Proficiency gathering marketing insights for analysis and reporting in platforms such as Hubspot Marketing Hub, Salesforce Marketing Cloud / Pardot, Meta for Business (Facebook Business Manager), Linkedin Insights and Mailchimp
• Advanced Excel (pivot tables, VLOOKUP, macros) or Google Sheets skills for data analysis and dashboarding.
• Familiarity with content management systems (WordPress, Webflow, SquareSpace, Shopify) and best practices in analytics setup
• Proven ability to manage multiple clients simultaneously, balancing tactical deliverables and strategic roadmaps.
• Experience with dashboarding and building reports.
• Experience leveraging AI to support your analysis and reporting activities
• You are a data storyteller and a strong presenter. While dynamic dashboards are your bread and butter, you’re not afraid of a good slide deck presentation to share strategic insights with business stakeholders.

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How to Apply

To apply, please submit:1. Your resume with a paid-focused portfolio or case studies that demonstrate measurable results2. A one-page cover letter (PDF) that outlines your proudest digital marketing achievement, the tools you used, and the specific impact you delivered.[/vc_column_text][button title="Apply Now" btn_color="btn-info" align="text-center" link="url:https%3A%2F%2Fwww.tbkcreative.com%2Fapply-now%2F"][global-empty-space][/basic_container][/vc_column][/vc_row][vc_row][vc_column][basic_container container_size="container container-narrow"][vc_column_text]

About tbk

tbk builds and maintains enterprise-ready platforms and sophisticated marketing programs that lead brands to their next. Our award-winning, full-service agency creates industry-leading websites, revenue-generating marketing strategies, and custom software solutions to help businesses successfully compete and grow.

Realize your potential with a rewarding career at tbk.

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Melissa McInerneyCEO & Chief Creative Officer, tbk

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"Thanks for your interest in a career with tbk. Everyone who’s employed here pushes the boundaries of what is possible. Each of us are committed to being better than we were yesterday, solving real business challenges with technology, strategy, and creativity. I invite you to join our team of smart, driven problem solvers!"

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Our Hiring Process

As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process.

We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.Equal Opportunities: tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status.tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.[/vc_column_text][/basic_container][/vc_column][/vc_row]