Paid Media Strategist

Thrive Internet Marketing Agency; Fredericton; Remote; CAD 60,000 - 90,000; Full time

Job summary

A leading digital marketing agency is seeking a Paid Media Strategist who will manage ad campaigns and optimize them for performance across various platforms. The ideal candidate will have strong analytical skills and experience in digital marketing, ready to contribute in a collaborative, remote environment.

Benefits

Remote work flexibility

Continuous professional growth

Generous paid time off

Health benefits

Company bonuses

Qualifications

• Proven track record in paid media campaigns.
• Experience with A/B testing methodologies.
• Strong project management skills.

Responsibilities

• Develop and execute paid media strategies across multiple platforms.
• Conduct audience research for targeted campaigns.
• Analyze performance metrics to optimize campaign effectiveness.

Skills

Analytical skills

Communication

Problem-solving

Education

Bachelor’s degree in Marketing, Communications, Advertising

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

Thrive Internet Marketing Agency is a full-service digital marketing agency headquartered in Arlington, Texas, with a talented team of over 150 members, known as “Thrivers,” from 10 countries worldwide. Founded by Matt Bowman in 2005, Thrive has earned a strong reputation for sustainable, strategic growth by prioritizing relationships and results for our clients.

Our Core Values shape a culture where team members thrive, and clients succeed. Recognized as an industry leader by Google, AI search platforms, our clients, and word of mouth, Thrive has earned a spot on the INC 5000 list for seven consecutive years. Matt continues to drive the vision and shape our exceptional culture, while our president, Josiah Wiles, leads us toward even greater success.

We’re looking for an experienced Paid Media Strategist to lead ROI-driven ad campaigns across Google, Meta, LinkedIn and Amazon. In this role, you will own a client list, optimize targeting, analyze performance, and refine strategies. We need a proactive, outgoing, and data-driven individual. Additional Digital Marketing Experience is a plus!

In This Role, You’ll Get To :

• Maximize valuable insights into our customer relationship management system.
• Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn, Twitter, and more.
• Conduct thorough audience research to identify target demographics, interests, and behaviors for optimal campaign targeting.
• Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience and align with campaign goals.
• Plan and manage paid media budgets, allocating resources effectively to maximize ROI and achieve performance metrics.
• Monitor and analyze key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA).
• Implement A / B testing methodologies to refine ad copy, visuals, and landing pages, and continuously improve campaign performance.
• Stay up-to-date with industry trends and changes in paid media platforms' algorithms, adjusting strategies accordingly.
• Provide regular performance reports and insights to internal stakeholders, highlighting successes, challenges, and recommendations for improvement.
• Collaborate with the SEO, content, and account management teams to ensure integrated marketing efforts and consistent messaging across channels.
• Explore and implement new paid media opportunities, such as emerging platforms, ad formats, and targeting options.
• Stay informed about competitor strategies and market dynamics, adjusting campaigns to maintain a competitive edge.
• Conduct monthly campaign evaluation and reporting.

You Could Be a Great Fit for This Role If You Have :

• A Bachelor’s degree or equivalent experience in fields such as Marketing, Communications, Advertising, Journalism, Information Systems, or related areas.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication skills, both written and verbal, with the ability to explain complex concepts to non-technical team members.
• Ability to work collaboratively in cross-functional teams and adapt to a fast-paced and evolving environment.
• Creative problem-solving skills and a proactive attitude towards overcoming challenges.
• Strong project management and organizational skills and the ability to manage multiple tasks simultaneously.

Relevant Skills and Experience :

• Proven track record of planning, executing, and optimizing successful paid media campaigns across various platforms.
• Proficiency in using paid media platforms such as Google Ads, Facebook Ads Manager, and others.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Experience with A / B testing methodologies and a willingness to experiment and iterate to improve campaign performance.
• Excellent written and verbal communication skills to effectively collaborate with cross-functional teams and convey campaign strategies.
• Knowledge of digital marketing principles, conversion optimization, and user experience best practices.
• Familiarity with marketing analytics tools such as Google Analytics or equivalent.
• Creative thinking and problem-solving skills to develop innovative strategies and overcome challenges.
• Ability to manage multiple campaigns, projects, and deadlines simultaneously.
• Organic Social Media is a plus!
• Certification in Google Ads or relevant paid media platforms is a plus.

Technical Requirements :

• Reliable, fast internet connection and a dependable computer setup.

Thrive’s Commitment to You :

• Remote Work and Flexibility : We value work-life balance and embrace remote work.
• Growth and Development : We support continuous professional growth through learning opportunities.
• Collaborative Culture : We foster a team environment that values creativity and diverse perspectives.
• Entrepreneurial Spirit : We encourage innovation and ownership in your role.
• Recognition and Rewards : We recognize and celebrate outstanding contributions.
• Global Expansion : Grow with us as we expand across Guatemala, South Africa, Canada, and the U.S.
• Competitive compensation
• Company bonuses
• Generous paid time off
• Health benefits for U.S. Thrivers and stipends for global Thrivers
• Remote work stipends for setting up your workspace
• Parental leave
• Charity matching program
• 401k with a 3% match for U.S. Thrivers
• An exceptional culture and much more!

Check out our website : thriveagency.com

Our Interview Process :

We follow a multi-step interview process that allows you to get to know us as we get to know you. We believe in a thorough approach to ensure a good fit for everyone involved.

We’d love to hear from you! Apply today and connect with Michelle Allen, Digital Marketing Recruiter, here on LinkedIn for more details.