Paid Media Specialist (Freelance)

AYR; London; On-site; CAD 50,000 - 90,000; Full time

Job summary

An innovative digital agency is seeking a skilled Paid Media Specialist to join their fully remote team. In this role, you will leverage your expertise in managing paid advertising campaigns across platforms like Google Ads, Facebook, and LinkedIn. Your contributions will be vital in driving measurable growth for clients, utilizing data-driven strategies to optimize campaigns and achieve key performance indicators. This is a fantastic opportunity to work in a dynamic environment that values creativity and results, allowing you to make a significant impact on clients' brand success and business growth.

Qualifications

• 2+ years of experience in managing paid media campaigns.
• Strong understanding of ad platforms and optimization techniques.

Responsibilities

• Develop and manage PPC campaigns across various platforms.
• Optimize campaigns for maximum ROI through testing and analysis.

Skills

Paid Media Management

Google Ads

Facebook Ads

LinkedIn Ads

A/B Testing

Data Analysis

Campaign Optimization

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Job description

At Ayr Digital, we don’t just provide digital marketing services—we become an integral part of our clients’ growth journey. As a fully remote digital agency, we leverage cutting-edge artificial intelligence and a global team of experts to deliver impactful, data-driven strategies that help you achieve your business goals.

Our mission is simple: to amplify our clients’ brands, boost their conversions, and drive measurable growth. By partnering with Ayr Digital, they gain access to a full spectrum of digital marketing solutions, tailored specifically to their unique challenges and opportunities.

Job Description

We are looking for an experienced Paid Media Specialist to join our team as a contractor. You will be responsible for planning, executing, and optimizing paid advertising campaigns across platforms like Google Ads, Facebook, and LinkedIn to drive results for our clients.

Responsibilities

1. Develop and manage PPC campaigns across Google Ads, Facebook Ads, and other platforms.
2. Conduct keyword research, write ad copy, and design effective campaigns.
3. Optimize campaigns for maximum ROI through A/B testing and performance analysis.
4. Track and report on campaign performance, making data-driven adjustments as necessary.
5. Collaborate with clients to align campaigns with business goals and objectives.

Requirements

1. 2+ years of experience managing paid search and social media ad campaigns.
2. Hands-on experience with Google Ads, Facebook Ads, LinkedIn Ads, and Google Analytics.
3. Strong understanding of A/B testing, bid management, and optimization techniques.
4. Proven track record of achieving KPI goals such as CTR, conversion rate, and ROI.
5. Ability to work independently and manage multiple campaigns.

How to Apply

Please submit your resume and cover letter to the below form. Alternatively, send your resume and cover letter to [e-mail] with the subject line "Paid Media Specialist Application."

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