Paid Media Manager

Propellic - Travel Marketing; Canada; Remote; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Remote-first

401(k) match (US)

Canadian benefits

Generous PTO

Annual retreat

MacBook

Wellness benefits

Development budget

Job summary

Propellic, an AI-first digital marketing agency for travel brands, is seeking a Paid Media Manager to lead multi-channel campaigns and optimize performance across search, social, and programmatic.

You will test AI-powered tools, collaborate with Account Managers, and translate data into clear client-ready narratives, with remote-first flexibility and a global team.

Qualifications

• 2-5 years of paid media experience across at least two channels.
• Working knowledge of Google Ads and Meta, plus one of LinkedIn, TikTok, programmatic, or other emerging channels.
• Hands-on experience with AI tools in media buying, creative testing, reporting, or forecasting.
• Curiosity to try new tools and test innovative approaches.
• Ability to translate performance data for non-technical audiences.

Responsibilities

• Execute and optimize multi-channel paid media campaigns from setup to optimization.
• Build and maintain tracking, testing, and reporting across managed accounts.
• Apply AI-driven tools judiciously and know when to step in.
• Test new platforms and formats and document what works for scale.
• Collaborate with Account Managers on strategy and performance narratives.

Skills

Paid media

Google Ads

Meta

LinkedIn

TikTok

Programmatic

AI tools

Data interpretation

Tools

AI tools

Analytics platforms

Job description

About Propellic

Propellic is the AI-first digital marketing agency for travel and tourism brands. We pair cutting-edge performance marketing with a culture of curiosity, experimentation, and radical candor, so every teammate can do the best work of their career while shaping the future of travel.

About The Role

As a Paid Media Manager, you'll execute and optimize paid media campaigns across search, social, programmatic, and emerging channels for our travel clients. You'll build campaigns, run tests, and make AI-powered tools part of your default workflow. Account Managers own the client relationship day-to-day; you'll join calls as the subject matter expert when clients need deeper technical detail. This role suits someone curious about where paid media is headed, who wants to build expertise using the tools shaping it today.

Key Responsibilities

• Execute multi-channel paid media campaigns (search, social, programmatic, video/CTV) from setup through optimization.
• Build and maintain accurate tracking, testing, and reporting across all managed accounts.
• Use AI-driven tools (e.g., AI Max, predictive bidding, dynamic creative optimization) where they earn their place, and know when to step in and override them.
• Test new platforms, tools, and ad formats, and document what works so the team can scale it.
• Partner with Account Managers on strategy and performance narratives they bring to clients.
• Join client calls as a subject matter expert when Account Managers need deeper technical support.
• Flag creative and media opportunities to Account Managers based on performance data.
• Keep documentation and SOPs current as tools and workflows change.

What Success Looks Like

• Campaigns launched on time with accurate setup, tracking, and testing in place.
• Performance data translated into clear, usable input for the Account Managers who take it to clients.
• AI tools used with good judgment: applied where they help, questioned where they don't.
• New platforms and formats tested on a regular cadence, with results documented and shared.
• Account Managers trust you as the technical expert behind their accounts.

Who You Are

• 2-5 years of paid media experience (agency or in-house), running campaigns across at least two channels.
• Working knowledge of Google Ads and Meta, plus at least one of LinkedIn, TikTok, programmatic, or other emerging channels.
• Hands-on experience with AI tools in media buying, creative testing, reporting, or forecasting, and curiosity to try more.
• No attachment to "the way we've always done it." You'd rather test the new tool than defend the old process.
• Able to turn performance data into a clear takeaway for a non-technical audience.
• Travel or hospitality experience is a plus, not a requirement.
• Eligibility to work in the US, Canada, or ability to contract internationally.

If you want deep technical ownership without the client-facing pressure, and you're excited to build media strategy inside an AI-first agency, we'd love to meet you.

What We Offer

• Remote-first flexibility with a high-performing global team.
• Medical, dental, and vision plans + 5% 401(k) match (US employees). Similar benefits for Canadian employees.
• Generous PTO, company holidays, and an annual week-long destination company retreat.
• A company-supplied MacBook
• Wellhub or similar benefits for company-subsidized wellness/gym access
• Annual budget for professional development and industry conferences.
• A culture that values experimentation, autonomy, and radical candor.

Work Requirements

• Reliable high-speed internet and comfort with virtual collaboration tools.
• Availability for core work hours around 9a-5p U.S. Central Time.
• Reasonable accommodations provided for qualified individuals with disabilities.