Paid Growth Lead

Flywheel Digital; Vancouver; Remote; CAD 75,000 - 95,000; Full time

Job summary

A digital marketing agency is seeking a Paid Growth Lead to develop and execute client paid growth strategies. The role requires expertise in managing digital marketing campaigns and developing data-driven strategies. This full-time position is remote-first, offering an estimated salary range of CA$75,000 to CA$95,000 annually along with flexible work hours, comprehensive health benefits, and opportunities for professional development.

Benefits

Flexible Work Hours

Comprehensive health benefits

Remote wellness support

Unlimited sick days

Professional development budget

Team retreats

Qualifications

• 3-6 years' experience in campaign strategy, Google Ads, Meta Ads, and Google Analytics.
• Experience with campaign optimization best practices and CRO analysis.
• Strong copywriting skills and client communication abilities.

Responsibilities

• Develop data-driven paid media strategies with senior consultation.
• Manage project tasks and client communications effectively.
• Lead team members and ensure performance aligns with business goals.

Skills

Campaign Strategy

Google Ads

Meta Ads

Google Analytics

Campaign Optimization Best Practices

CRO Analysis

Copywriting

Client communications

Account / project management

Job description

Overview

Join to apply for the Paid Growth Lead role at Flywheel Digital.

Flywheel Digital is unlocking the potential of digital-first work. Our client partners include some of the world’s top digital consumer brands, such as Good Inside, Native, Willful, and DUER—but more importantly, we only work with good people.

We believe digital-first work has the unique potential to unlock growth, connection, craft, and freedom. Our mission is to create those possibilities for our team and our clients. Clients love us because we keep our promises: we deliver measurable long-term growth outcomes, act as an extension of in-house teams, and turn data into insight. This has led to high-profile industry awards, including Search Engine Land’s Boutique SEO Agency of the Year and Globe and Mail’s Canada’s Fastest-growing Companies.

This is a full-time, remote-first position. Applicants must be based in, and currently eligible to work in Canada.

Base pay range

CA$75,000.00 / yr - CA$95,000.00 / yr

We’re hiring a Paid Growth Lead to help us fulfill our mission. This is a full-time, remote-first position.

High Level

Reporting to the Group Director of Paid Growth, we’re looking for a talented Paid Growth Lead to own the strategy and execution for Client paid growth programs. We take a holistic view of what “paid growth” includes. You won’t just cruise ad platforms — you’ll manage creative, provide CRO recommendations, and think strategically about your clients’ CAC to LTV, P&L, positioning, etc. This is a full-time, remote-first position, best suited to someone with experience managing 5- and 6-figure monthly budgets.

Responsibilities

• Strategic Ownership — You take full ownership of client outcomes and develop data-driven paid media strategies with Director consultation. You ensure clients are using the optimal mix of digital marketing channels while serving as the primary point of contact for senior-level stakeholders—Founders and Execs.
• Technical Leadership — You are proficient in paid platforms like Meta, Google, and LinkedIn Ads. You stay current with algorithm updates, platform changes, and industry trends to inform your strategies. You can navigate platforms to troubleshoot, optimize, and execute campaigns effectively.
• Account Management — You own project management for your clients via Notion Client Hub, progressing internal and client tasks forward. You balance strategic planning with responsive communication, ensuring exceptional day-to-day execution.
• Client Relationship Management — You own the direct client relationship with support from your Director for executive conversations. Your communications influence client decision-making, from forecasting to weekly reporting, and integrate directly with your clients’ internal communications.
• Team Leadership — You manage and support the growth of a Direct Report. You represent Flywheel's values as a leader while ensuring your team member's work contributes to Flywheel's OKRs and KPIs.
• Performance Focus — You ensure all work on your client accounts connects to delivery of our Brand Promises (Extension of in-house team, Meaningful growth outcomes, Data into insight). You deliver account insight that clients regularly read and action, focusing on real business impact (conversions and revenue, not vanity metrics).

Qualifications

• 3-6 years' experience or equivalent skills in the following :
• Campaign Strategy (planning budgets, determining platform, targets, etc)
• Google Ads (Search, Display, Video, Performance Max)
• Meta Ads (Facebook, Instagram)
• Google Analytics
• Campaign Optimization Best Practices
• CRO Analysis
• Copywriting
• Client communications
• Account / project management experience

Bonus Points

• Experience working with Hubspot
• eCommerce / tech / education experience
• Experience managing and developing team members
• Strong understanding of creative analysis and fundamentals
• Experience working with creatives and content calendars (e.g. photographer, videographer)
• Other advertising networks (TikTok, LinkedIn, content affiliates, Snap, etc)
• Email marketing experience
• Graphic design or photography experience

Compensation & Perks

At Flywheel Digital, we know our people are our greatest asset, and we prioritize creating an environment where you can thrive both professionally and personally. We believe in enabling our team through flexible work practices, individualized career paths and team-wide learning.

The estimated compensation range for this role is $75,000 - $95,000 CAD annually, depending on experience, skills, and market location.

• Flexible Work Hours—A remote-first, asynchronous work environment with a 35-hour work week.
• Health & Wellness—Comprehensive health benefits, including medical, dental, and vision coverage.
• Remote Wellness Support—a remote wellness budget to prioritize your remote work setup and well-being.
• Generous Time Off—Flexible vacation policy, plus unlimited sick days.
• Professional Development—A learning budget to support your career growth and skill-building.
• Team Retreats—Two teamwide Retreats (”Bursts”), annually

Hiring Process

We believe great work necessitates diverse perspectives and we take an inclusive approach to our workplace environment and hiring practices. Our process is subject to change based on availability and candidate circumstances, but generally you can expect :

• 20-minute phone screen
• 60-90-minute video call with hiring manager
• Skills Testing Project (paid stipend)
• 60-minute video call with Leadership team member
• Reference checks (3 minimum from the last 3 years)

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services