Outside Sales Representative

Title: Sales Representative

Location: Interior North, BC - Candidate must be located within the general region of Kamloops, Kelowna, Prince George, etc.

Status: Part Time (3 days / week)

About Authentic Wine & Spirits Merchants

Authentic Wine and Spirits Merchants (AWSM) is a national wine & spirits agency that represents some of the most iconic brands in the world including Champagne Louis Roederer, MASI, Victoria Distillers, Cono Sur, Marisco, Pascual Toso, Mare Magnum, Gordon and MacPhail, Hine and other world-renowned brands. Our team is expanding, and we are looking for a driven team player!

Job Summary

Reporting to the BC Sales Manager, this position’s mandate is to increase the sales and market share of the Authentic Wine & Spirits Merchants portfolio of brands within the parameters set and in line with expectations of the company. This role is responsible for developing and maintaining critical partner relationships with BCLDB and private retail stores.

Essential Duties and Responsibilities

1. Retail

• Drive sales of the Authentic Wine & Spirits portfolio
• Strive to exceed assigned quarterly and annual sales objectives and KPI’s
• Increase territory distribution, focus on core brands
• Maximize opportunities across all channels amplifying brand sales in top selling stores, focus on cold box and shelf placements
• Organize trade days for supplier and manager visits in accordance with AWSM best practices
• Pitch quarterly programming and work with private retail chain store managers to execute programs
• Set 6-week route plan to maximize efficient coverage of territory

• Record and manage daily activities through CHG CRM system ensuring accurate records
• Maintain accurate and current account database through CRM
• Work to maximize budgets available and manage expenses within company guidelines
• Participate in trade shows, supplier dinners and events as required
• This position requires flexible hours and will sometimes require nights and weekends with trade shows, supplier dinners, events outside of regular workdays

Job Qualifications

• Experience: The ideal candidate has a passion for wine and spirits and has completed a minimum of WSET level 1. College or university degree in business/sales/marketing preferred. Knowledge in the liquor sales industry preferred as well as minimum 3 years of outside sales experience.
• Skills: Driven team player with strong interpersonal skills. Strength in sales with excellent written and verbal communication. Skilled presenter with ability to adapt to audiences.
• Knowledge: Knowledge of the liquor industry (wine and spirits products as well as governmental policy and regulations) an asset. Successful completion of wine and spirit courses is desirable (e.g. WSET) and will be required if hired.

Compensation includes a base salary, performance-based bonuses, and benefits package commensurate with experience. Business-related expenses are reimbursed. A personal vehicle is required; a car allowance and fuel costs are provided.

Join our team and contribute to the success of our renowned brands!

Authentic is an equal opportunity employer and welcomes candidates from diverse backgrounds to apply. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

The above information is representative of the work performed in this position; however, it is not all-inclusive. The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities. This job description will be reviewed annually during the performance evaluation process.