Outside Automation Sales Specialist — PLC & Software

Fitzii; Mississauga; Hybrid; CAD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Benefits plans

Pension plans

Career opportunities

Work-life balance

Job summary

Rexel Canada, a global leader in electrical distribution, seeks an Outside Automation Sales Specialist focusing on PLC, HMI, and software solutions. You’ll drive revenue in Central Ontario with Rockwell tools, lead technical pre-sales activities, and coordinate multi-functional teams to deliver projects.

The role requires PLC programming experience, consultative selling skills, and the ability to develop strong relationships with end users and system integrators.

Qualifications

• Diploma or degree in Electrical, Electronic, Control Systems, or Automation Technology.
• Two years’ experience combining PLC programming with technical product sales or sales engineering.
• Rockwell Automation experience preferred.
• Experience with Rockwell PLC platforms and software (Studio 5000/RSLogix, FactoryTalk View, RSLinx).
• Understanding of PLC languages and control strategies.
• Experience interpreting electrical drawings, I/O lists and schematics.
• Industrial networking knowledge (EtherNet/IP).
• Experience developing BOMs, proposals, quotes, and scope documents.
• CRM proficiency and pricing/margin management;Strong communication and stakeholder skills.
• Valid driver’s license and passport.

Responsibilities

• Own sales targets and territory plan for Central Ontario; meet or exceed quota.
• Build and manage a predictable pipeline using CRM; forecast sales and margins.
• Prospect, cold outreach, lead follow-up with end users, OEMs and integrators.
• Prepare proposals, technical quotes, and accurate BOMs; negotiate terms.
• Coordinate pre/post-sales activities with internal teams and Rockwell partners.
• Lead campaigns, workshops, and executive briefings to speed decisions.
• Upsell/cross-sell drives to increase deal size and value.

Skills

Consultative selling

Negotiation

CRM proficiency

Communication

Stakeholder management

Pricing strategy

Margin management

Sales forecasting

Territory development

Technical acumen

Education

Electrical/Electronic/Control Systems/Automation Technology degree

Tools

Rockwell Studio 5000

RSLogix

FactoryTalk View

RSLinx

ControlLogix/CompactLogix

Job description

Outside Automation Sales Specialist — PLC & Software

Company: Westburne

Type: Full-time

Company: Westburne Location: Mississauga, ON Type: Full-time Description:

Join Rexel: A Global Leader in Electrical Distribution

Rexel is a world leader in the electrical distribution market, operating in 18 Countries and leveraging a network of 1950 branches and 27000 employees. We provide innovative electrical solutions and equipment for the industrial, residential and commercial sectors. As the energy evolves, our business is transforming alongside it.This change is driven by you - our fresh thinkers, innovators and groundbreakers. By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customer and stake holders alike. Together we are building sustainable performance and shaping a better future.

Rexel Canada operates under six distinct banners : Rexel Atlantic, Rexel Utility, Westburne, Nedco, LTL and Talley

Westburne is a leading Canadian provider of energy solutions, renewables, lighting, wire & cable, automation, and connected network solutions. Supported by strong industry partners, we deliver technical expertise and products that help customers and partners grow.

Reporting to the Regional Automation Manager, the Outside Automation Sales Specialist — PLC & Software will be responsible for driving revenue growth for programmable logic controllers (PLCs), human-machine interfaces (HMIs), industrial control software, and industrial networking solutions from Rockwell Automation (Allen‑Bradley). This quota‑bearing role requires a blend of deep technical knowledge, consultative selling skills, territory account knowledge, and proven success converting technical opportunities into closed sales across the assigned region.

1. Sales and territory development

• Own sales targets and deliverables for PLC, HMI, control software, and associated services within Central Ontario; develop and execute a territory sales plan to meet or exceed quota.
• Build, qualify, and manage a predictable opportunity pipeline using CRM; forecast sales, report progress, and adjust tactics to achieve revenue and margin goals.
• Actively pursue new business through prospecting, cold outreach, lead follow-up, channel partner engagement, and relationship development with end users, OEMs, and system integrators.
• Prepare and present commercial proposals, technical quotes, and accurate Bills of Materials (BOMs); negotiate pricing, terms, and scope to close business while protecting margin.
• Coordinate cross-functional pre-sales and post-sales activities with internal sales teams, product specialists, supply chain, and Rockwell Automation to ensure successful project delivery and customer satisfaction.
• Run targeted sales campaigns, customer workshops, and executive briefings to accelerate decision cycles and drive product/software adoption.
• Upsell and cross-sell complementary products and services (e.g., drives, safety, condition monitoring, system integration, training, maintenance) to increase average deal size and lifetime customer value.
• Implement competitive strategies and win/loss tactics to defend and grow market share in manufacturing, water/wastewater, food & beverage, mining, infrastructure and other verticals.

2. Technical leadership and customer enablement

• Act as the lead technical resource for PLC and control-software sales: assess customer control‑system requirements, design Rockwell controller, I/O, and HMI solutions, and provide programming/architecture guidance.
• Provide pre-sales technical consulting, programming support, and solution demonstrations, including hands‑on examples in Studio 5000/RSLogix and FactoryTalk.
• Lead control‑system migration and retrofit initiatives: assess legacy environments, develop migration strategies, estimate costs and downtime, and recommend phased implementations that align with customers’ operational objectives.
• Maintain current knowledge of Rockwell product roadmaps, firmware updates, licensing models, and partner integrations; travel to the U.S. for training as required.

3. Sales metrics and commercial focus

• Responsible for monthly and quarterly sales forecasting accuracy, pipeline velocity, close rate, average deal size, and margin targets.
• Drive measurable growth in installed base conversions, software license renewals, service agreements, and project-based revenues.
• Track and improve customer retention, net new logos, and territory market share.

Who Are You

• Diploma or degree in Electrical, Electronic, Control Systems, or Automation Technology from a recognized institution.
• Minimum of two years’ experience combining PLC programming/control system work with technical product sales or sales engineering (Rockwell experience preferred).
• Practical experience with Rockwell Automation PLC platforms and software (e.g., ControlLogix/CompactLogix, Studio 5000/RSLogix, FactoryTalk View, RSLinx).
• Strong understanding of PLC programming languages (ladder logic, structured text, function block diagrams) and common control strategies.
• Experience interpreting and producing single-line electrical drawings, I/O lists, and control schematics.
• Working knowledge of industrial networking and EtherNet/IP architecture, including network diagnostics and segmentation best practices.
• Proven ability to develop BOMs, technical proposals, commercial quotes, and scope documents.
• Demonstrated consultative selling skills, negotiation experience, and a track record of meeting or exceeding sales targets.
• CRM proficiency and strong commercial acumen, including pricing strategy and margin management.
• Excellent communication, presentation, and stakeholder management skills.
• Valid driver’s license and passport required.

What We Offer:

• Our employees enjoy a positive work- life balance while thriving in an environment that is dynamic and motivated by new and exciting challenges.
• Rexel does not use artificial intelligence (AI) tools to make final hiring decisions. Where technology is used (for example, to schedule interviews or manage applications) , assessments and hiring decisions are made by our hiring team members in accordance with applicable privacy laws and our commitment to a fair and transparent recruitment process.
• Weprovidecompetitivecompensation,comprehensivebenefitsplans,andpensionplans,alongwitharemarkablerangeofcareeropportunities - whether advancing in your current field or exploring something entirely new. If you are motivated, we will help you find the career path that suits you.
• RexelCanadaiscommittedtoEmploymentEquityandvaluesadiverse workforce, recognizing each employee's unique talents and skills.