Outreach Coordinator II (Northern California Only)

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Outreach Coordinator II (Northern California Only)

The Center for Caregiver Advancement (CCA) is building the workforce of highly trained caregivers that many Californians can’t live without.

For over two decades, CCA has been at the forefront of an equity-driven movement for quality training and quality jobs. CCA is one of the largest providers of training for long-term caregivers in California– training over 35,000 home care and nursing home caregivers in the past 20 years. We are pioneers in home care training and are the only organization in the country to show the value of evidence-informed training programs on both the workforce population and the low-income seniors and people with disabilities for whom they care, with curriculum licensed in four other states.

Position Overview:

The Student Outreach Coordinator plays a key role in fostering partnerships with skilled nursing facility (SNF) employers in Northern California, SEIU Local 2015, and training providers to support the implementation of Education Fund (Ed Fund) programs. This position is responsible for program outreach, participant engagement, career coaching, and workforce development within assigned territories in Northern California.

The Student Outreach Coordinator is a hybrid role, requiring a combination of in-person facility visits, remote work, and virtual engagements. The position reports to the Student Outreach Manager and requires frequent travel throughout Northern California to develop strong employer relationships and support SNF staff to access training opportunities.

Key Responsibilities:

1. Territory Management & Employer Engagement
2. Develop and maintain relationships with skilled nursing facility employers and union members in Northern California to identify, implement, and expand Ed Fund programs.
3. Travel to assigned SNF locations in Northern California (minimum three days a week or 3 to 4 times per month per facility) to build and strengthen employer and member relationships.
4. Collaborate with SEIU 2015 staff to support program deliverables and employer partnerships.
5. Organize and attend facility events, staff huddles, shift changes, and department meetings to promote Ed Fund programs and services.
6. Maintain and update employer records in Salesforce and other relevant databases.

1. Student Support
2. Screen applicants for eligibility and suitability for Ed Fund programs.
3. Conduct one-on-one career and education coaching for SEIU 2015 members and community members.
4. Provide coaching and connect members with resources to overcome barriers to program completion and career advancement.
5. Maintain accurate participant records, including enrollment and class progress, in databases such as Salesforce, LMS and Cal E-Grants.

1. Marketing & Recruitment
2. In conjunction with the Communications team, develop and implement marketing strategies to recruit and promote Ed Fund programs in facilities with both workers and employers.
3. Participate in facility/employer events, department meetings, and communication strategies to engage potential participants.

Experience & Qualifications

• Strong leadership, critical thinking, and coordination skills are necessary.
• Excellent prioritizing, time management, and organizational skills to manage multiple projects effectively.
• Excellent verbal and written communication skills, particularly persuasive communication, to convey program benefits.
• Professional demeanor with the ability to build rapport and maintain strong relationships with various stakeholders.
• Familiarity with project management concepts to effectively oversee program implementation.
• Proficiency with MS Office and Google Workspace, Salesforce, Zoom, Blackboard Learn, LMS, and other relevant software.
• Knowledge of labor market trends both regionally and within the skilled nursing industry.
• Experience in a union and labor-management partnership is preferred.
• Prior experience in sales or workforce development is preferred.
• Physical endurance to travel frequently between nursing homes and be on one’s feet for extended periods.
• A high level of diplomacy is required when navigating partnerships between employers, labor unions, and training providers.

Transportation Requirement

Must possess a valid California driver’s license and reliable transportation with appropriate insurance.

Work Location & Schedule

This is a hybrid role requiring a combination of remote work, fieldwork (in assigned SNF locations in Northern California), and virtual engagements. California residents only.

Compensation

Salary Range: $68,640 exact annual salary

Status: Salary (Exempt)

Work Location: Northern Region (Travel required for recruitment and engagement activities)

Benefits: 100% employer-paid medical, dental, and vision coverage for employees and eligible dependents.

Diversity Statement: At the Center for Caregiver Advancement, diversity, equity, and inclusion are at the core of our mission. Our organization reflects the communities we serve, and we are committed to fostering a compassionate and inclusive workplace.

Equal Opportunity Employer: CCA is an Equal Opportunity Employer and does not discriminate based on race, color, sex, national origin, religion, disability, age, protected genetic information, sexual orientation, gender identity, or parental status.