Outreach and Promotion Coordinator

Baycrest; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading health organization in Toronto is seeking an Outreach and Promotion Coordinator to enhance their innovative Virtual Behavioural Medicine program. This role involves business development, marketing, and stakeholder engagement to improve care for patients with severe behavioral symptoms of dementia. The successful candidate will collaborate with various teams, manage digital health solutions, and support program growth through effective communication strategies. Ideal candidates will have a background in healthcare communication and project management, along with strong interpersonal skills.

Benefits

Vacation Entitlement

Extended Health & Dental Benefits

Healthcare of Ontario Pension Plan (HOOPP)

24/7 Employee Assistance Program

Qualifications

• 3-5 years’ experience in a similar role.
• Ability to travel within Province of Ontario if needed.

Responsibilities

• Support program sustainability and growth through stakeholder engagement.
• Develop and implement outreach and marketing strategy.
• Manage the VBM E-Learning Platform and coordinate recruitment.

Skills

Communication

Problem Solving

Organizational Skills

Interpersonal Skills

Education

Undergraduate Degree

Master’s Degree

Project Management Professional Certification

Tools

Microsoft Office

E-Learning Platforms

Digital Health Tools

Job description

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5/15/2025

Outreach and Promotion Coordinator

Tracking Code 8878 Job Description

Ambulatory Services has an opportunity for a

Outreach & Promotion COORDINATOR

Pamela & Paul Austin Centre for Neurology & Behavioural Support

Position Type: Permanent Full-time

Shift Type: Days, no weekends (subject to change)

Bi-Weekly Hours: 70 Hours

Hours of Work: 8 hrs/shift

Posting Number: 8 878

Union: Non-Union

Date Posted: May 15, 2025

Internal Closing Date: May 23, 2025

Job Summary:

Baycrest offers a range of specialist ambulatory services with a focus on dementia, memory care and neurological disorders. This Coordinator position will support the Pamela & Paul Austin Centre for Neurology & Behaviour Support programs. One of the main areas of focus will be the Virtual Behavioural Medicine program which is an innovative care model focused on improving the care of persons with severe, unmanageable behavioral psychiatric symptoms of dementia (BPSD). The Coordinator reports directly to the Clinical Manager-Austin Centre. The role is a mix of; business development, marketing & program promotion, communication and outreach engagement, administration and support of digital health and educational technologies for Austin Centre. The Coordinator will collaborate with stakeholders internal & external as directed by the Clinical Manager. The role will also support Austin Centre projects as required. This job requires system thinking and knowledge of how the Austin Centre and esp. the VBM program provide value - added care within the health system.

Responsibilities include but are not limited to:

• Support program sustainability and growth by increasing the VBM program referral volumes from across the Province of Ontario through active stakeholder and partner engagement, identification and follow-up on leads for new referral sources, implementation of approved program outreach and marketing plan & use of social media tools
• Develop, recommend, implement and document the approved outreach, engagement, promotion and marketing strategy & plan.
• Support the Austin Centre & teams in networking with external sources in the exchange of information through public speaking, providing in-service training, attending conference and symposiums and preparing for upcoming presentations ensuring that digital media tools such as Zoom, Teams, WebX etc.. are fully functional for events.
• Act as the main in- program support for IT, communication and digital health solutions matters and issues ensuring optimal functionality to meet program needs.
• Manage the VBM E-Learning Platform /Website and coordinate recruitment of e-learners. Provide website management and e-learning platform administrative support to users of the platform including processing and managing payments, generating and analyzing platform statistics/metrics and responding to user requests and supporting Subject Matter Expert and Faculty needs related to the E-Learning platform functions.
• Support coordination and administrative processes related to VBM Program Medical Learner Observerships
• Coordinate, schedule, provide support and manage meeting logistics for program activities including: Presentations, Committees, Expert Groups, Working Groups and Communities of Practice (CoP) in coordination with other members of the team, virtual and in-person meetings, workshops, and other knowledge transfer events, ad hoc meetings with internal and external individuals and groups, ensuring activities and deliverables are aligned with plans.
• Develop and distribute communication materials including, but not restricted to, letters, briefs, reports, presentations, web-based communication, emails that support program needs.
• Support Austin Centre projects as directed by the Clinical Manager
• Assists Clinical Manager in development and preparation of data reports for review and submission
• Escalates issues to the Clinical Manager as appropriate

Qualifications include but are not limited to:

• Undergraduate Degree required (Communications, Business/Health Admin., Education)
• Master’s degree preferred
• Project Management Professional Certification and formal project management education is an asset
• 3-5 years’ experience in a similar role
• An understanding of seniors’ healthcare is an asset
• Ability and willingness to travel within Province of Ontario if needed
• Advanced competence with Microsoft Office programs (e.g. Project, Word, Excel, PowerPoint, Outlook, SharePoint),
• Advanced competence in managing Web media and E-Learning platforms e.g. LearnWorlds and e-learner relationships and needs as well as digital health (OTN) and social media tools such as Zoom, Teams, WebX with the ability to engage and recommend innovative digital solutions
• Excellent interpersonal, communication, problem solving and organizational skills with demonstrated skills to provide/receive feedback and constructive criticism
• Superior verbal, written, listening, presentation and facilitation skills with the ability to distill information into clear, concise message

Additional Benefits:

• Vacation Entitlement
• Opportunity to enroll in Extended Health & Dental Benefits
• Opportunity to enroll in the Healthcare of Ontario Pension Plan (HOOPP)
• Access to 24/7 Employee Assistance Program

INTERNAL APPLICANTS: Please submit your application online through the Baycrest intranet. Failure to include your resume may affect your candidacy for this position. All communication related to this job posting will be sent to the email address used to submit your application.

EXTERNAL APPLICANTS: Please submit your application online by clicking the Apply button below.

Remarkable people of Baycrest Health Sciences
are changing the future of brain health and aging.

Thank you for your interest in joining Baycrest. Only those selected for an interview will be contacted.

Baycrest is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources at [e-mail] or 416-785-2500, ext. 2961.

All successful candidates will be required to complete a police reference check/vulnerable sector screen.

Job Location Toronto, Ontario, Canada Position Type Full-Time/Regular