Outbound Growth Lead

Cache Ventures; Canada; Remote; CAD 90,000 - 110,000; Full time

Job summary

Cache Ventures is seeking an Outbound Growth Lead to drive outbound pipeline-building initiatives for both the company and its portfolio. This mid-senior level role involves leveraging AI and automation to generate high-quality leads and requires a passion for innovative growth strategies. The ideal candidate will have experience in demand generation within a high-growth SaaS environment and be adept at using various marketing tools.

Benefits

Base Salary + Cache Rewards

Work from anywhere in the world

Loose vacation policy

Flexible work hours

Qualifications

• 3-5 years of experience in demand generation/outbound growth.
• Expertise in marketing automation tools and analytics platforms.
• Proven track record of designing successful outbound campaigns.

Responsibilities

• Spearhead outbound pipeline-building initiatives.
• Leverage AI and automation for personalized outreach campaigns.
• Collaborate with marketing to produce compelling copy.

Skills

Analytical problem-solving

Copywriting

Communication

Data-driven decision-making

Tools

HubSpot

Apollo

Clay

LinkedIn Sales Navigator

Zapier

Job description

1 month ago Be among the first 25 applicants

As the Outbound Growth Lead at Cache Ventures, you will spearhead the outbound pipeline-building initiatives for both our company and our portfolio companies. Your role will involve leveraging multiple channels, experimenting with messaging, and targeting buyer personas within our Ideal Customer Profile (ICP) to continuously build and refine our pipeline. Success in this position requires a passion for applying first principles thinking to develop and implement innovative outbound growth strategies in a market saturated with generic cold outreach campaigns. Utilizing AI, automation tools, and your own expertise, you will aim to construct a pipeline that is 3-5 times larger than that of a typical SDR team.

Responsibilities

• Leverage AI and automation to create highly personalized and relevant outreach campaigns to generate high-quality sales qualified leads and booked meetings
• Launch and test new outbound campaigns every week
• Master tools like HubSpot, Apollo, Clay, LinkedIn Sales Navigator, Zapier, and more
• Smartly utilize multiple data sources, like intent data, website analytics, and more, to optimize campaign performance and drive strategic decisions
• Collaborate with marketing to produce compelling copy and assets tailored to diverse buyer personas across mid-market and enterprise segments
• Outreach to potential partners and influencers in the industry to amplify our reach and impact
• Collaborate on growth strategy across the company, share funnel metrics regularly, and be a liaison between sales and marketing
• Maintain rigorous budgeting and forecasting for all outbound growth activities
• Excellent verbal and written communication skills
• Intelligent with strong analytical problem-solving skills
• Operate with complete autonomy, requiring minimal to no supervision.
  
  
  

Requirements

• 3-5 years of experience in demand generation/outbound growth, preferably within a high-growth SaaS environment
• Demonstrated expertise in marketing automation tools and analytics platforms
• Have a creative streak exceptional copywriting skills and the ability to communicate complex ideas effectively
• Proven track record of designing and executing successful outbound campaigns, especially using AI and/or other creative solutions
• Strong analytical skills and a passion for data-driven decision-making
• Prior experience with sales-tech or B2B SaaS products
• Experience in roles focusing on growth marketing, sales development, account-based marketing, or similar top-of-funnel responsibilities
  
  
  

Benefits

• Base Salary + Cache Rewards
• Work from anywhere in the world
• Loose vacation policy
• Flexible work hours.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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