Outbound Business Development Representative (BDR) - Greater Toronto Area

Wwshemi; Toronto; Hybrid; CAD 95,000 - 116,000; Full time

Job summary

Safe Software is seeking an Outbound Business Development Representative to generate qualified sales opportunities via proactive outreach to new prospects and existing accounts. You’ll partner with Account Managers and cross-functional teams to build a robust pipeline and drive revenue growth.

The role blends remote work with an eventual on-site presence in Toronto, requiring collaboration with a distributed team and the use of AI tools to enhance prospecting activities.

Qualifications

• Bachelor's or equivalent education required or 2+ years of higher education with relevant experience.
• 2+ years in business development, outbound sales, or related role.
• Experience with cold calling, outbound emails, and multi-channel outreach.
• Ability to research target accounts, identify decision-makers, and build relationships.
• Ability to set priorities and work toward sales targets independently.
• Strong written and verbal communication; active listening.
• Excellent organizational skills and attention to detail.
• Comfort using AI tools to support prospecting and daily workflows.
• Ability to collaborate effectively with a remote team.

Responsibilities

• Generate new business opportunities through outbound prospecting to connect with decision-makers at prospects and existing accounts.
• Research target accounts using prospecting platforms and AI tools to tailor outreach.
• Build a qualified sales pipeline by understanding Safe Software's products and sales strategies.
• Manage outreach activities and track prospect and account records in HubSpot.
• Collaborate with Account Managers, Pre-Sales, and Product Marketing to refine messaging.
• Regularly review results with the team and adjust priorities based on performance.

Skills

Outbound sales

Cold calling

Email outreach

Account research

Relationship building

Remote collaboration

Education

Bachelor's degree or equivalent

Associate's degree

Tools

HubSpot

LinkedIn

Gong

Clay

Claude

ChatGPT

Job description

As an Outbound Business Development Representative, you'll focus on generating qualified sales opportunities through proactive outreach to new prospects and existing customer accounts. You'll research target organizations, identify business challenges, and connect with stakeholders across teams and leadership levels to secure meetings for our Account Managers.

You'll work closely with our sales and marketing teams to develop targeted outreach strategies, communicate the value of Safe Software's solutions, and contribute to revenue growth.

Work Location

This position will be remote initially while we establish our Toronto office. Once the office is operational, employees in this role will be expected to work on-site three days per week, with the remaining two days worked remotely. Candidates should be based in Toronto or the surrounding area and able to meet the future in-office requirements.

Compensation

This role offers a base salary of $73,500 CAD, plus performance-based variable compensation of $31,500 CAD, for a total on-target earnings (OTE) of $105,000 CAD annually.

About The Team

You'll work closely with Account Managers, Pre-Sales, Product Marketing, and the BDR team to identify opportunities, develop outreach strategies, and build a qualified sales pipeline. Through regular check-ins and team meetings, you'll share insights, review performance, and align on priorities.

What You’ll Be Doing

As an Outbound Business Development Representative, you will:

• Generate new business opportunities: Conduct outbound prospecting through cold calls, personalized emails, and social outreach to connect with decision-makers at prospective and existing customer accounts.
• Research target accounts: Use prospecting platforms and AI tools, including HubSpot, LinkedIn, Clay, Gong, Claude, and ChatGPT, to identify prospects, understand organizational structures, and tailor your outreach.
• Build a qualified sales pipeline: Develop an understanding of Safe Software's products, value proposition, and sales strategies to identify customer needs, communicate relevant solutions, and secure qualified meetings for Account Managers.
• Manage sales activities: Track outreach, maintain accurate prospect and account records, and manage follow-up activities in HubSpot.
• Collaborate across teams: Partner with Account Managers, Pre-Sales, and Product Marketing to prioritize target accounts, refine messaging, and improve outbound campaigns.
• Improve outreach strategies: Participate in regular check-ins with Account Managers and the BDR Director, along with weekly team meetings, to review results, share insights, and adjust priorities based on performance and market opportunities.

Qualifications, Skills, and Competencies

What We’re Looking For:

• A bachelor's degree, associate's degree, or equivalent education.
• 2+ years of experience in business development, outbound sales, or a related role.
• Experience with cold calling, writing effective outbound emails, and engaging prospective customers through multiple channels.
• Ability to research target accounts, identify decision-makers, and build relationships with stakeholders across an organization.
• Ability to set priorities, work towards sales targets, and manage outreach activities independently.
• Clear written and verbal communication skills, including active listening and the ability to adapt messaging to different audiences.
• Strong organizational skills and attention to detail when managing prospect information and follow-up activities.
• Comfort using AI tools to support prospecting, account research, and daily workflows.
• Ability to collaborate effectively with a remote team while managing day-to-day responsibilities independently.

Nice to Have:

• Experience selling to or prospecting within industries such as Energy and Utilities, Provincial, State, or Local Government, Transportation and Rail, Architecture, Engineering and Construction (AEC), or Telecommunications.
• Familiarity with HubSpot, LinkedIn, Gong, or similar sales prospecting and CRM tools.

What You Can Expect

When you choose a career with Safe Software, you’re also choosing…

• Meaningful Work: Make a profound impact across our business, workplace and data integration product.
• A Supportive Environment: Feel empowered to share your ideas and implement them with high autonomy and team support.
• Social Responsibility: Become part of a team that finds meaningful ways to give back (https://www.safe.com/about/community-initiatives/). Take paid time off to volunteer for one of our Safe-organized opportunities that align with our core community initiatives.
• Learning & Career Development: We believe in your continuous learning and growth. Take advantage of an annual learning budget and training programs paid for by Safe.
• Flexible Working Hours: Flexible and remote-friendly work arrangements to fit your lifestyle. Work when you want, and how you want to.
• Work-Life Balance: There's no place for burnout at Safe. Maintain a healthy balance of your personal and work life without splitting yourself in two. Enjoy 3 weeks of vacation to recharge, plus an additional paid 6 seasonal days off per year.
• Health & Wellness: Extended health, dental, health or lifestyle spending, and counseling benefits from day 1. That’s right, no waiting period.
• Family is important: We are dedicated to supporting our employees through parenthood and offer a Parental Leave Top-Up Program for new parents through childbirth or adoption.
• Shared Success: Share in Safe’s success with our bi-annual profit sharing and RRSP/TFSA matching program.
• An Accessible Commute: Regardless of your commute method, we’re located close to public transit, and provide complimentary parking and bike storage for our team!

About Safe Software

Safe Software transforms organizations with FME, the only All-Data Any-AI Enterprise Integration Platform connecting all your data, anywhere, at any velocity.

With over 30 years of expertise and 25,000+ enterprise customers across 125+ countries, we simplify your data journey, wherever it leads.

Founded in 1993, Safe is headquartered in Surrey, BC with over 300 team members and counting. We’re always looking for talented individuals with diverse backgrounds who are determined to learn and grow. Are you ready to join the team?

Our Commitment to Diversity and Inclusion

Safe Software is an equal opportunity employer and we truly believe that innovation and strength begin with diversity and inclusion.

We welcome all candidates regardless of race, gender identity or expression, sexual orientation, age, ability, disability, national or ethnic origin, political belief, religion, or family status.

Should you require accommodations during the recruitment process, please contact [e-mail] (mailto:[e-mail]).

About Safe Software

Safe Software transforms organizations with FME, the only All-Data Any-AI Enterprise Integration Platform connecting all your data, anywhere, at any velocity.

With over 30 years of expertise and 25,000+ enterprise customers across 125+ countries, we simplify your data journey, wherever it leads.

Founded in 1993, Safe is headquartered in Surrey, BC with over 300 team members and counting. We’re always looking for talented individuals with diverse backgrounds who are determined to learn and grow. Are you ready to join the team?

Our Commitment to Diversity and Inclusion

Safe Software is an equal opportunity employer and we truly believe that innovation and strength begin with diversity and inclusion.

We welcome all candidates regardless of race, gender identity or expression, sexual orientation, age, ability, disability, national or ethnic origin, political belief, religion, or family status.

Should you require accommodations during the recruitment process, please contact [e-mail] (mailto:[e-mail]).

Notice Regarding Use of Automated Tools in Hiring

At Safe Software, we use automated tools to help us process applications and identify qualified candidates. These tools may assist in screening resumes and summarizing interview content based on the information you provide. This helps our team review applications efficiently while ensuring every candidate is considered based on the requirements of the role.

Please be assured that the final hiring decision is always made by a member of our team. For more information on how we protect your privacy, please see our policy (https://www.safe.com/legal/#applicant-privacy-policy). If you have questions about this process, please contact us at [e-mail] (mailto:[e-mail]).