Senior Talent Acquisition Specialist, Go-To-Market
Safe Software
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Benefits offered by this job
Job summary
Safe Software is seeking a Senior Talent Acquisition Specialist, Go-To-Market to own full-cycle recruitment for revenue-facing teams, including Sales, Marketing, and Revenue Operations.
You’ll build proactive pipelines in Canada and the US, partner with revenue leaders on role definitions, and champion the candidate experience within a dynamic, customer-obsessed culture.
Qualifications
- 8+ years of full-cycle talent acquisition experience, focused on go-to-market hiring.
- Bachelor’s degree in Human Resources, Business Administration, or related field, or equivalent experience.
- Proven success hiring quota-carrying Sales roles and Sales Leadership, plus experience across Marketing, Customer Success, Partnerships or Channel, Solutions or Sales Engineering, and Revenue Operations.
- Proven track record of proactive outbound sourcing for passive commercial candidates in competitive markets.
- Experience recruiting in the US and internationally, with understanding of global GTM markets and compensation norms.
- Knowledge of sales compensation structures and ability to discuss compensation with candidates and leaders.
- Strong interviewing capabilities including structured and behavioural interviewing.
Responsibilities
- Own full-cycle recruitment for GTM roles across Sales, Marketing, and Revenue Operations.
- Develop proactive sourcing strategies across Canada and the US for high-quality candidates.
- Partner with revenue leaders to define role scorecards and refine job descriptions.
- Build evergreen talent pipelines and maps for repeatable GTM roles and leadership hires.
- Use ATS, LinkedIn Recruiter and sourcing tools to identify top candidates and maintain pipeline health.
- Assess for GTM signals such as quota attainment, deal size, and territory fit during evaluations.
- Lead candidate assessments with structured interviews, mock exercises, and portfolio reviews.
- Advise hiring managers on compensation expectations and market trends for commission-based roles.
- Sell Safe Software’s story and values to candidates amid multiple offers.
- Maintain proactive candidate communication with a human-centered approach.
- Analyze recruitment data to identify trends and opportunities for improvement.
Skills
Education
Tools
Job description
Safe Software is looking for a Senior Talent Acquisition Specialist, Go-To-Market to join our Human Resources team. In this role, you will own full-cycle recruitment for our revenue-facing organization: quota-carrying Sales and Sales Leadership, Marketing, Customer Success, Partnerships and Channel, Solutions and Sales Engineering, and Revenue Operations. You will build proactive pipelines in competitive GTM talent markets, act as a trusted advisor to revenue leaders, and elevate the candidate experience at every stage. While GTM hiring is your primary focus, you may also support hiring across other parts of the business as priorities shift.
Your work will directly influence Safe’s growth by bringing in resilient, high-performing commercial talent who thrive in our dynamic, customer-obsessed environment.
As part of the Talent Acquisition team, you’ll join a collaborative group of recruiters and HR professionals who partner closely with hiring managers, business leaders, and the larger Human Resources team. In this role, you will work day-to-day with our GTM leadership, including Sales, Marketing, Customer Success, and Partnerships, to deeply understand revenue targets, territory plans, and headcount needs, and translate them into hiring plans that land.
The Talent Acquisition team is responsible for sourcing top talent, managing the hiring process end-to-end, implementing assessment tools, and continuously improving our recruitment practices for scalability and global growth.
As a Senior Talent Acquisition Specialist, Go-To-Market, you will:
Own full-cycle recruitment for GTM roles, from intake to offer close, across Sales (AE, AM, SDR), Sales Leadership, Marketing, Customer Success, Partnerships and Channel, Solutions and Sales Engineering, and Revenue Operations.
Develop and execute proactive sourcing strategies for competitive commercial talent markets across Canada and the US, including passive outreach to top performers who aren’t actively looking.
Partner closely with revenue leaders to understand territory and quota plans, define role scorecards, refine job descriptions, and build hiring strategies that match the pace of the business.
Build and nurture evergreen talent pipelines and talent maps for repeatable GTM roles and for hard-to-fill specialist and leadership hires.
Leverage LinkedIn Recruiter, Ashby, our ATS system, job boards, social sourcing, referrals, industry events, and competitive market intelligence to identify high-quality commercial candidates.
Assess for GTM-specific signals, including quota attainment and consistency, deal size and sales cycle complexity, territory and segment fit, technical aptitude for selling a technical product, and customer-facing communication skills.
Conduct thorough candidate assessments using structured and behaviour-based interviews, and introduce role-specific evaluation mechanisms such as mock discovery calls, pitch or demo exercises, written work samples, marketing portfolio reviews, and case-based challenges.
Act as a market expert to hiring managers, advising on compensation expectations for commission-based roles, competitor talent movement, time-to-hire realities, and where the talent actually is.
Sell the Safe story, including our product, customers, culture, and long-term stability, to candidates who have multiple competing offers.
Communicate regularly with candidates, providing updates and feedback while maintaining Safe’s human-centred approach.
Analyze recruitment data and metrics, including pipeline conversion, source effectiveness, time-to-fill, offer acceptance, and quality of hire, to identify trends, gaps, and opportunities for continuous improvement.
Safers come from a variety of backgrounds with a diversity in skills and knowledge. That said, we find that those who are most successful in this role have experience with the following areas.
8+ years of full-cycle talent acquisition experience, with a significant portion focused on go-to-market, revenue, or commercial hiring, preferably within B2B software or technology.
A Bachelor’s degree in Human Resources, Business Administration, or a related field, or equivalent experience.
Demonstrated success hiring quota-carrying Sales roles and Sales Leadership, plus experience across at least two of the following: Marketing, Customer Success, Partnerships or Channel, Solutions or Sales Engineering, and Revenue Operations.
Proven track record of proactive, outbound sourcing for passive commercial candidates in competitive markets, rather than relying on inbound applicant flow.
Demonstrated success recruiting in the US and internationally, with a strong understanding of global GTM talent markets and regional compensation norms.
Working knowledge of sales compensation structures (base/variable splits, OTE, commission plans, accelerators) and the ability to have credible compensation conversations with candidates and leaders.
Strong interviewing capabilities, including structured and behavioural interviewing, and the ability to distinguish genuine performance from strong self-presentation.
Ability to introduce and leverage assessment mechanisms such as pitch and demo exercises, mock calls, written work samples, situational judgement tests, or competency-based assessments.
Effective communication skills with the ability to influence and guide fast-moving revenue leaders.
Strong organizational skills, time management, and the ability to manage multiple competing priorities and requisitions at once.
Comfort operating with urgency and adapting as headcount priorities shift mid-quarter.
Experience with Ashby or similar modern, data-driven Applicant Tracking Systems.
Experience using LinkedIn Recruiter, JuiceBox AI, or other professional sourcing platforms.
Familiarity with recruitment analytics and data-driven decision making, including GTM pipeline and funnel metrics.
Experience hiring for a technical or highly technical product, where sellers must credibly engage engineers, GIS professionals, or IT buyers.
Knowledge of employer branding strategies and talent market research, particularly for commercial audiences.
Training or certification in structured interviewing or assessment methodology.
Experience building diversity sourcing strategies and inclusive recruitment practices.
Meaningful Work: Make a profound impact across our business, workplace and data integration product.
A Supportive Environment: Feel empowered to share your ideas and implement them with high autonomy and team support.
Social Responsibility: Become part of a team that finds meaningful ways to give back. Take paid time off to volunteer for one of our Safe-organized opportunities that align with our core community initiatives.
Learning & Career Development: We believe in your continuous learning and growth. Take advantage of an annual learning budget and training programs paid for by Safe.
Flexible Working Hours: Flexible and remote-friendly work arrangements to fit your lifestyle. Work when you want, and how you want to.
Work-Life Balance: There's no place for burnout at Safe. Maintain a healthy balance of your personal and work life without splitting yourself in two. Enjoy 3 weeks of vacation to recharge, plus an additional paid 6 seasonal days off per year.
Health & Wellness: Extended health, dental, health or lifestyle spending, and counseling benefits from day 1. That’s right, no waiting period.
Family is important: We are dedicated to supporting our employees through parenthood and offer a Parental Leave Top-Up Program for new parents through childbirth or adoption.
Shared Success: Share in Safe’s success with our bi-annual profit sharing and RRSP/TFSA matching program.
An Accessible Commute: Regardless of your commute method, we’re located close to public transit, and provide complimentary parking and bike storage for our team!
Safe Software transforms organizations with FME, the only All-Data Any-AI Enterprise Integration Platform connecting all your data, anywhere, at any velocity.
With over 30 years of expertise and 25,000+ enterprise customers across 125+ countries, we simplify your data journey, wherever it leads.
Founded in 1993, Safe is headquartered in Surrey, BC with over 300 team members and counting. We’re always looking for talented individuals with diverse backgrounds who are determined to learn and grow. Are you ready to join the team?
Safe Software is an equal opportunity employer and we truly believe that innovation and strength begin with diversity and inclusion.
We welcome all candidates regardless of race, gender identity or expression, sexual orientation, age, ability, disability, national or ethnic origin, political belief, religion, or family status.
Should you require accommodations during the recruitment process, please contact hr_dept@safe.com.
At Safe Software, we use automated tools to help us process applications and identify qualified candidates. These tools may assist in screening resumes and summarizing interview content based on the information you provide. This helps our team review applications efficiently while ensuring every candidate is considered based on the requirements of the role.
Please be assured that the final hiring decision is always made by a member of our team. For more information on how we protect your privacy, please see our policy. If you have questions about this process, please contact us at hr_dept@safe.com.
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