Organic Growth Lead

Venn Software Inc.; Toronto; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Equity

Medical insurance

Vision insurance

Shape fintech future

Job summary

Venn Software Inc. is hiring for an SEO/Content Growth role in Canada to drive organic traffic and signups across B2B fintech products.

You will own content strategy, optimize for AI search, and manage AEO workflows while collaborating with product marketing, design and growth to ensure new launches gain organic coverage from day one. Qualified candidates bring 3+ years in SEO/content marketing, a proven track record of driving organic growth, and strong writing/editing skills.

Qualifications

• 3+ years of SEO/content marketing or organic growth in B2B SaaS or fintech.
• Proven track record of growing organic traffic and signups.
• Excellent writing and editing skills.

Responsibilities

• Own organic acquisition strategy to grow traffic and signups from search, AI answer engines, and community channels.
• Plan, write, and optimize SEO/AEO content across product areas and refresh pages to maintain rankings.
• Own AEO workflows for content creation, refresh, and optimization.
• Grow visibility in AI search (ChatGPT, Perplexity, Google AI Overviews) through structure and mentions.
• Run website and landing page tests to improve conversion from organic traffic to signups.
• Own organic community and video channels, including subreddit and YouTube.
• Build on an existing organic engine with documented playbooks, attribution, and reporting.
• Collaborate with product marketing, design, and growth to ensure launches gain organic coverage.
• Use data and experimentation to iterate on content and site changes and report insights.

Skills

SEO & Content Marketing

Growth Hacking

B2B SaaS/Fintech

Excellent Writing

Analytics & Dashboards

AI search familiarity

YouTube presence

Cross-functional collaboration

Tools

Ahrefs

Semrush

Google Search Console

Airops/Profound

GA4

Job description

About Venn

Venn is the fastest-growing B2B fintech in Canada.

We're on a mission to transform business banking for Canadian entrepreneurs and are looking to hire A-players interested in disrupting traditional banking practices. As the ONLY digital banking platform in Canada offering a truly modern solution, we have seen accelerated growth, scaling to support more than 15,000 Canadian businesses in under two years. Business owners are tired of the big banks' monopoly and are looking for modern tools that replace the legacy systems that have been their only option for over 100 years.

We've raised over US$26.5M in total funding from Tier 1 investors such as Gradient, Left Lane Capital, Intact Ventures, and XYZ Venture Capital. Interested in redefining the future of banking in Canada? Look no further.

What You'll Be Doing

• Own organic acquisition strategy to grow traffic and signups from search, AI answer engines, and community channels.

• Plan, write, and optimize SEO/AEO content across Venn's product areas, and keep existing pages fresh and ranking.

• Own AEO software (Airops) workflows for content creation, refresh, and optimization.

• Grow Venn's visibility in AI search (ChatGPT, Perplexity, Google AI Overviews) through content structure, schema, and third-party mentions.

• Run website and landing page tests to improve conversion from organic traffic to signups.

• Own organic community and video channels, including Venn's subreddit and YouTube.

• Build on an existing organic engine with documented playbooks, attribution, and reporting already in place.

• Collaborate with product marketing, design, and growth teams to ensure new launches get organic coverage from day one.

• Use data and experimentation to iterate on content and site changes, reporting learnings and insights that inform strategy.

What We're Looking For

• 3+ years of experience in SEO, content marketing, or organic growth roles (B2B SaaS or fintech preferred).

• Strong track record growing organic traffic and signups, not just rankings.

• Excellent writing and editing skills, with the ability to make complex financial topics clear and useful.

• Hands-on experience with SEO/AEO tools such as Ahrefs or Semrush, Google Search Console, Airops/Profound, and GA4.

• Strong curiosity about AI search and how it's changing the way businesses discover products.

• Comfort using dashboards and data to make decisions and drive the strategy forward for the growth team.

• Experience with YouTube and you are comfortable putting your face in front of the camera.

• Excellent cross-functional collaboration skills, especially with product marketing, design, and growth teams.

Bonus Points

• Experience at an early-stage or fast-growing startup.

• Experience in fintech or financial services marketing.

• Experience growing Reddit, YouTube, or other community-led channels.

• Experience from a non-traditional background (Eg. journalism or content agency).

Perks & Benefits

• Healthy equity ownership.

• Comprehensive coverage of medical, dental, and vision insurance.

• Opportunity to shape the future of business banking in Canada and beyond.

Venn is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, sex, national origin, age, or disability.