Open Media Studio Enablement Manager

GroupM; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading global data products and technology company is seeking a professional to lead the setup and optimization of Open Media Studio in Canada. In this role, you will integrate data sets, provide support to client teams, and ensure data integrity while collaborating with global teams. The ideal candidate holds a relevant bachelor's degree and has experience in the creative agency world, along with strong project management skills. This position supports a hybrid work model with various employee benefits.

Benefits

Competitive medical benefits

Group retirement plans

Dental insurance

Paid time off

Qualifications

• Experience in the creative/agency world.
• Comfortable with and curious in AI/ML/Agentic solutions.
• Proficient with all media, planning and measurement solutions.

Responsibilities

• Lead the technical setup and configuration of Open Media Studio instances.
• Oversee the precise mapping and integration of required data sets.
• Act as a liaison with global engineering teams, translating requirements.

Skills

Project management

AI and machine learning concepts

Data integration and mapping

Education

Bachelor's degree in marketing, advertising, computer science, or a related field

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Choreograph

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Impact

In this critical role, you will serve as the bridge between our global engineering teams and our client-facing teams, directly influencing the efficacy and efficiency of Open Media Studio. Your expertise will ensure that our technological infrastructure is not just functional, but a powerful enabler of client outcomes, driving significant advancements in strategic audience planning, omni-channel data integration, activation, and measurement. You will be at the forefront of maximizing the value derived from our platforms, fostering a culture of continuous improvement and innovation within WPP Media and Choreograph Canada.

Key Accountabilities

• Instance Setup and Customization:Lead the technical setup and configuration of Open Media Studio instances, ensuring alignment with global engineering standards and local market needs.
• Data Integration & Mapping:Oversee the precise mapping and integration of required data sets within the Open Media Studio in partnership of local and global product leads, ensuring data integrity, accessibility, and usability for activation and analysis.
• Global Collaboration:Act as a liaison with global Choreograph and WPP engineering teams, translating business requirements into technical specifications and advocating for Canadian market needs.
• Platform Optimization:Proactively identify and implement opportunities to enhance the Open Media Studio's capabilities, maximizing its value proposition for clients and internal teams.
• Enablement & Support:Provide expert guidance and support to client teams on the optimal utilization of the Open Media Studio, ensuring they can leverage its full potential to deliver superior outcomes.
• Quality Assurance:Establish and maintain rigorous quality control processes for platform setup and data flow, guaranteeing accuracy and reliability of all integrated systems.
• Innovation & Best Practices:Stay abreast of emerging technologies and industry best practices related to marketing technology and data enablement, integrating relevant advancements into our operational framework.

This role offers an exceptional opportunity to shape the future of data-driven marketing in Canada. You will be a key architect in iterating on the robust and innovative technological foundation, directly contributing to the success of our clients and the growth of WPP Media and Choreograph Canada. Your work will have a profound impact, enabling our teams to deliver groundbreaking solutions and solidify our position as a leader in the industry.

Communication

External:

• Communicate with data, measurement and media partners.

• Communicate with clients who are engaging with OMS.

Internal:

• Communicate with client service teams, internal Choreograph teams and global specialist/engineering teams as required.

Job Requirements

• Bachelor's degree in marketing, advertising, computer science, or a related field.
• Experience in the creative/agency world
Proficient with all media, planning and measurement solutions.
• Comfortable with and curious in AI/ML/Agentic solutions.
Knowledge of AI and machine learning concepts.
• Strong project management skills, with the ability to manage multiple projects simultaneously.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.