Open Jobs Senior Director, Brand & Integrated Marketing (15-Month Contract)

Sephora; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

A leading beauty retailer in Toronto is looking for a Marketing Director to lead annual marketing strategies and drive brand differentiation. The ideal candidate will have a strategic mindset, excellent communication skills, and experience in overseeing integrated marketing campaigns. You'll collaborate closely with business partners and manage a talented team, contributing to the brand's growth and consumer engagement.

Benefits

Access to global luxury community

Flexible benefits

Employee Assistance Program

Well-being support programs

Holiday time off

Swag and product gifts

Qualifications

• Strategic mindset with a passion for insight-driven decision-making.
• Creative instincts and the ability to nurture breakthrough ideas.
• Excellent budget and project management capabilities.
• Strong storytelling and executive presentation skills.

Responsibilities

• Lead Canada’s annual marketing plan and calendar.
• Develop, present, and manage the annual advertising budget.
• Oversee all social media and influencer content strategy.
• Manage external agency relationships.

Skills

Business Development

Graphic Design

Communication Strategies

Project Management

Market Research

Content Marketing

Analytics

Job description

Job Type: Full Time

Function: Marketing

Address: 160 Bloor Street East 11th Floor Toronto ON

Working Model: Hybrid

Sephora Canada is passionate about finding and sharing beauty in the world. Our constant innovation, ability to see and lead trends, and focus on providing an outstanding customer experience make us the most-loved beauty community and top of mind for every Canadian. We find beauty in our communities, in our differences, our experiences, and in the spirit of our employees.

Overview

ABOUT THE ROLE: We’re looking for a dynamic strategic problem solver and storyteller with a proven ability to elevate brands. You’re driven by curiosity about consumer behavior and skilled at uncovering insights that spark compelling marketing communications. You thrive on breakthrough creative and media ideas, collaborating with internal teams and agency partners to bring them to life across Paid and Owned channels. You lead with action and executional excellence, guiding teams to activate holistic ideas. With a deep understanding of the retail landscape, you build 360 marketing programs that span channels, priorities, and collaborators. Relationship-building comes naturally and you flourish in a fast-paced, fun, and beauty-driven culture.

Reporting to the SVP of Marketing, you’ll lead Canada’s annual marketing plan and activity calendar across brands and categories, driving campaign and content execution. You’ll develop strategic and creative plans to boost brand differentiation, consumer awareness, and traffic, ultimately contributing to share and sales growth. You’ll also shape and align North American marketing plans, champion Canadian insights, and lead consumer research initiatives. As a key voice across the organization, you’ll communicate and drive marketing priorities with a focus on results and continuous improvement.

What you’ll do

• Collaborate with business and marketing partners to lead fully integrated brand and category marketing plans and calendar for Canada
• Develop, present, and manage the annual advertising budget aligned to corporate priorities, product/category focus, and competitive activity
• Uncover consumer insights and trends relevant to the Canadian market and business
• Understand key segments and motivations to craft targeted initiatives that drive growth
• Lead development and execution of brand and category campaigns
• Oversee all social media and influencer content strategy and execution
• Partner with US lead to shape integrated North American marketing strategy and calendar
• Identify opportunities for strategic localization and advocate for Canadian-led initiatives backed by insights and business needs
• Manage external agency relationships across strategy, creative, media, budget, and performance
• Champion Sephora’s brand image in the Canadian market
• Lead a team of 14 across Campaigns, Social / Influencer, and Consumer & Market Insights
• Play a key role in coaching and developing talent across the broader Marketing team

What you’ll bring

• Strategic mindset with a passion for insight-driven decision-making
• Creative instincts and the ability to nurture breakthrough ideas with internal and external partners
• Agility in planning and execution, leading with a growth mindset
• Understanding of brand building and consumer research fundamentals
• Expertise in media strategies and tactics that drive impactful marketing communications
• Balanced approach to evaluating creative, combining strategic thinking with intuition
• Proven ability to lead agency teams toward world-class campaign outcomes with a bias for action and results
• Inspirational leader that motivates and develops internal teams through clarity and vision
• Strong storytelling and executive presentation skills
• Excellent budget and project management capabilities with a focus on best practices
• Clear visionary leadership style
• Retail experience is a plus
• Ability to manage multiple priorities in a fast-paced evolving environment

Why you’ll love working here

• You’ll be part of a unique culture of passionate and inspiring individuals
• You’ll work alongside the best talent in the industry, people you’ll be proud to work with
• You’ll have access to the global community of luxury group LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities
• You’ll have the opportunity to support causes through our Gift of Giving Program (matched donations through Benevity) and more
• Benefits you can mix and match depending on your needs
• Employee Assistance Program services for those times you need extra support
• Access to programs supporting mental, financial, physical, and social well-being
• Holidays, time off, and a company-wide shutdown week in December, with flexibility for work-life balance
• Swag, free product gifts throughout the year, and discounts with brand partners

Required Experience: Exec

Key Skills

Business Development, Graphic Design, Communication Strategies, CRM, Online, Market Research, Project Management, SEO, Content Marketing, Facebook, ROI, Creative concepts, Actionable Insights, KPI, Analytics

Employment Type: Full-Time

Experience: years

Vacancy: 1