Online Advertising Specialist

NRI Industrial Sales, LLC.; Mississauga; On-site; CAD 50,000 - 85,000; Full time

Job summary

NRI Industrial Sales, a leading distributor, is searching for an Online Advertising Specialist to spearhead digital marketing initiatives aimed at generating qualified leads. This role includes managing PPC campaigns across various platforms, monitoring performance metrics, and collaborating with creative teams to enhance user experiences. A successful candidate will have a strong background in digital advertising and analytics, driving results to improve ROI.

Benefits

Life Insurance

Extended Health Care

Dental Coverage

AD&D Insurance

Access to Lumino Health Virtual Care

RRSP with company matching

Qualifications

• Proven experience managing digital advertising campaigns.
• Ability to analyze KPIs and optimize campaign performance.
• Familiar with web development and landing page optimization.

Responsibilities

• Develop and manage PPC campaigns across multiple platforms.
• Monitor and optimize campaigns based on performance data.
• Collaborate with designers to create effective landing pages.

Skills

PPC Campaign Management

Digital Advertising

A/B Testing

Analytics

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Bing Ads

LinkedIn Ads

Google Analytics 4

Google Tag Manager

Hotjar

SEMRush

Job description

About Us
At NRI Industrial Sales Inc., our mission is to support a sustainable and efficient global
industrial supply chain. As a stocking distributor with over 1 million hard-to-find industrial
parts, we assist integrators and suppliers in mitigating shortages and addressing
extended lead times. Our longstanding partnerships with tier 1 enterprises have
positioned us as a reliable global source for new, used, and obsolete industrial parts,
equipment, and machinery.

Position Summary
NRI Industrial Sales is seeking a highly skilled and performance-driven Online Advertising Specialist
to lead our digital campaigns and drive qualified B2B and B2C leads. The successful
candidate will be responsible for the full lifecycle of digital advertising — from strategy
development and implementation to monitoring, optimization, and ROI analysis.
This role requires proven expertise in running high-converting campaigns, especially in
the U.S. market, across platforms such as Google Ads, Bing Ads, LinkedIn Ads, and
display networks. You will collaborate closely with designers, developers, and marketing
team members to build effective landing pages and digital experiences that align with
advertising goals.
A working knowledge of web development and the ability to A/B test creatives and user
flows is a must-have.

Key Responsibilities
Develop, implement, and manage PPC campaigns across Google, Bing,
LinkedIn, and other paid channels.
Monitor campaign performance, analyze KPIs, and optimize toward key business
outcomes.
Write compelling ad copy and align messaging to industrial B2B and B2C
audiences.
Collaborate with creative and web teams to develop high-performing landing
pages.
Conduct A/B testing on ads and landing pages to optimize conversions.
Utilize tools like Google Analytics 4 (GA4), Google Tag Manager, Hotjar, and
SEMRush for campaign tracking and analysis.

Stay updated on industry trends, search engine updates, and digital marketing
innovations.
Report on performance and make data-backed recommendations to improve
ROI.

What We Offer
Life Insurance
Extended Health Care
Dental Coverage
AD&D Insurance
Access to Lumino Health Virtual Care
RRSP with company matching

Diversity, Equity & Inclusion
At NRI Industrial Sales, we are committed to fostering a diverse, equitable, and
inclusive workplace. We welcome applications from candidates of all backgrounds,

identities, and experiences. We believe that varied perspectives strengthen our team
and drive innovation. If you require accommodations during the application process,
please let us know.