Omni-Channel Marketing Strategist

Groupe Dynamite Inc.; Mount Royal; On-site; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Bonuses

RRSP matching

Insurance

Employee discount

Private sample sales

Flexible vacation

Job summary

Groupe Dynamite Inc. in Montréal is seeking an Integrated Marketing Specialist to craft and execute cross-channel campaigns across website, app, emails, SMS, and push notifications.

You will lead content planning and ensure successful execution on all digital channels. You will collaborate with E‑commerce, Merchandising and Creative teams to optimize content, adapt strategies to reactive business needs, and support GDI’s omni‑channel transformation into a tech-first fashion disruptor.

Qualifications

• University degree in Marketing or related field.
• 3–5 years of related work experience.
• Excellent knowledge of Microsoft Office and Google Suite.
• Experience with Google Analytics an asset.
• Strong written and verbal communication skills in French and English.
• Well established business sense.
• Exceptional written communication skills.
• Excellent organizational and project management skills.
• Ability to prioritize, adapt and meet fast turnaround deadlines.
• Proven collaborative team player.
• Detail-oriented and analytical.

Responsibilities

• Develop omni-channel go-to-market and channel strategies that support brand initiatives.
• Build the brand’s digital content calendar across owned and paid channels.
• Lead monthly cross-functional editorial meetings to align on content objectives, collateral, and timelines.
• Create clear and concise content briefs (marketing, CRM, web).
• Develop workback schedules and optimize production workflows to meet deadlines.
• Coordinate with E-commerce, Merchandising and Creative to ensure consistent messaging across media.
• Analyze product performance, customer behavior insights and CRM data to optimize content and ecommerce metrics.
• Lead planning and coordination of content projects with cross-functional partners.
• Integrate CRM projects (A/B testing, personalization, loyalty, acquisition and retention) into content calendar.
• Assist Sr. Marketing Manager with planning, presentations and post-mortems for campaigns and launches.
• Participate in cross-functional brainstorming sessions.

Skills

MS Office

Google Suite

Google Analytics

Bilingual English/French

Written communication

Organizational skills

Project management

Prioritization

Collaboration

Analytical

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Job description

Groupe Dynamite Inc. in Montréal is seeking an Integrated Marketing Specialist to craft and execute cross-channel campaigns across website, app, emails, SMS, and push notifications.

You will lead content planning and ensure successful execution on all digital channels. You will collaborate with E‑commerce, Merchandising and Creative teams to optimize content, adapt strategies to reactive business needs, and support GDI’s omni‑channel transformation into a tech-first fashion disruptor.