Off-Platform Data Media Planning Strategist

Instacart; Calgary; Remote; CAD 126,000 - 140,000; Full time

Job summary

An established industry player is seeking a data media planning strategist to join their dynamic team. In this role, you will leverage your expertise in data and media planning to create impactful media plans that resonate with brands and agencies. You'll collaborate with cross-functional teams to build compelling narratives around data solutions, ensuring that clients receive tailored service. This innovative firm values flexibility, offering a remote work environment that encourages creativity and collaboration. If you're passionate about data-driven strategies and want to make a significant impact in the grocery delivery sector, this opportunity is perfect for you.

Benefits

Flexible Work Hours

Equity Grants

Annual Refresh Grants

Market-Competitive Compensation

Remote Work Policy

Qualifications

• 2-3 years of relevant experience in data and media planning.
• Solid understanding of first party transaction data landscape.

Responsibilities

• Deliver data-based media plans to Brand, Platform, and Agency clients.
• Coordinate with sales teams to develop media plan proposals.

Skills

Data Planning

Media Planning

Data Activation

Client Relationship Building

Presentation Skills

Understanding of CPG Industry

Education

Bachelor's Degree

Job description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

About the Role - The Instacart off platform data media planning strategist will be responsible for working with Instacart Sales teams, Advertising Agencies, Platform Partners and Brand Sales teams to deliver concise and strategic media plans responses to RFPs for Instacart data and measurement solutions.

About the Team - This team is responsible for coordinating with cross-functional internal partners to identify first party transaction data trends and have knowledge of Instacart data taxonomies for targeting and measurement products and solutions to RFPs from Brands, Agencies and Platform teams.

About the Job

• This individual will deliver data-based media plans to Brand, Platform and Agency clients.
• Partner and coordinate with cross-functional Instacart sales teams to develop and deliver media plans which are data and measurement based.
• Work with internal Product Marketing, Product and Strategy teams to build Instacart data and measurement “stories” for brands, agencies and platform partners.
• Build demand-based relationships with Programmatic Data Activation teams at the Holding Company and Brand level at Agency Holding companies like Publicis, Omnicom, and Group M.
• Build demand-based relationships with Instacart platform partners such as Roku, TTD, LiveRamp, Magnite and Xandr.
• Partner and coordinate with Instacart sales teams to develop media plan proposals for brands that drive data activation.
• Gather useful information from customer and competitor data.
• Subject matter expert on Instacart data, presentations to prospective brand, platform and agency clients.
• Consult, inform and help implement processes and policies to support media planning initiative.
• Where necessary, help launch media planning products, drive go to market strategy.

About You

Minimum Qualifications

• 2-3 years of relevant data planning, media planning, buying, and activation experience in Agency or platform space.
• Driven data and measurement and activation, buying and planning experience.
• Knowledge of data configurations, taxonomies and audience building.
• Solid presenter, story teller.
• Internal and external client relationship builder.
• Understanding of the first party transaction data landscape.
• Comfortable selling new/novel/untested customer engagement tools.
• Commercial/financial and data based thinker.
• Understanding of CPG industry.
• Ability to stay calm in dynamic, rapidly-changing environments.
• Must be open to travel.

Preferred Qualifications

• Bachelor's degree.

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN

$126,000—$140,000 CAD