Obesity Marketing Associate Director

Eli Lilly and; Toronto; On-site; CAD 100,000 - 130,000; Full time

Job summary

A leading pharmaceutical firm is seeking a visionary Marketing Leader to drive the Obesity portfolio in Toronto. The role involves shaping brand strategy, leading cross-functional teams, and managing marketing initiatives to enhance market leadership. The ideal candidate will possess extensive experience in consumer health marketing and strong leadership skills to foster team development. This position offers a chance to make a significant impact in a dynamic industry.

Benefits

Competitive salary

Robust training and development

Challenging roles with impact

Qualifications

• Extensive experience in consumer health, digital, or non-healthcare marketing.
• Proven leadership in brand management, sales, and cross-functional collaboration.
• Deep expertise in consumer marketing, media, digital engagement.

Responsibilities

• Lead the Obesity marketing team and strategy execution.
• Drive cross-functional collaboration and integration.
• Manage the marketing brand budget for the Obesity portfolio.

Skills

Leadership

Digital Engagement

Brand Management

Consumer Marketing

Education

University degree, graduate degree preferred

Tools

Telehealth platforms

PESO media

Job description

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

REPORTING TO: Business Unit Head DIVISION: Cardio Metabolic Health (CMH)

At Lilly, we are inspired to make a difference in people’s lives every single day—by discovering life-changing medicines, advancing disease management, and supporting individuals living with illness along with their families and communities. Our work today—from cutting-edge research programs to impactful volunteer initiatives—is a reflection of our heritage and our unwavering commitment to unite caring with discovery to make medicines that make life better for people around the world.

In obesity, we are leading a bold transformation. With a rapidly expanding portfolio of innovative molecules and a deep pipeline of ongoing research, Lilly is committed to revolutionizing obesity care. Our ambition is to redefine how obesity is understood and treated—moving beyond weight loss to address the full complexity of the disease. Through breakthrough science, strategic partnerships, and consumer-first engagement models we are building a footprint that is reshaping the future of obesity management.

We are equally committed to investing in our people. At Lilly Canada, we offer competitive salaries, robust training and development, and challenging roles that empower employees to grow and make a meaningful impact. In a complex and rapidly evolving pharmaceutical landscape, we are looking for passionate, agile, and capable individuals who are ready to help us deliver on our mission—and shape the future of healthcare for Canadians.

RESPONSIBILITIES STATEMENT

Eli Lilly Canada is seeking a visionary and consumer-driven Marketing Leader to lead our Obesity portfolio. This role is central to shaping and executing a bold, integrated brand strategy that aligns internal teams and delivers a seamless, high-impact experience for customers and consumers alike.

You will serve as a strategic leader, driving cross-functional collaboration across medical, digital, B2B, communications, and consumer engagement teams to ensure all efforts are seamlessly integrated into a unified brand strategy that accelerates portfolio growth and market leadership. With full ownership of commercialization, you will harness innovation, telehealth platforms, and PESO (Paid, Earned, Shared, Owned) media strategies to activate and engage a diverse consumer base. You will inspire Brand Managers and the National Engagement Advisor to challenge convention, lead with purpose, and deliver bold, differentiated outcomes. Central to your role is the coaching and development of a highly engaged, high-performing marketing team—cultivating a culture of excellence, experimentation, and continuous growth. Your leadership will be instrumental in embedding a consumer-first mindset, aligning internal teams around core priorities, and delivering a seamless, impactful brand experience in a rapidly evolving obesity landscape.

ROLE RESPONSIBILITIES 1. Marketing Team Leadership & Operational Excellence

• Own the customer planning and operational plan processes, ensuring strategic clarity and flawless execution
• Coach and develop Brand Managers and the National Engagement Advisor for Obesity, cultivating a highly engaged, talented marketing team focused on excellence, innovation, and growth
• Foster a high-performance culture through active engagement, recognition, and continuous development
• Oversee campaign execution and omnichannel engagement strategies to deliver a differentiated, seamless brand experience across touchpoints

· Manage the marketing brand budget for the Obesity portfolio

• Ensure customer plans are executed with precision, impact, and measurable outcomes
• Promote diversity, equity, and inclusion across the affiliate, embedding inclusive practices into team culture and consumer engagement
• Ensure compliance and accountability across all marketing activities, maintaining the highest standards of integrity
• Challenge internal processes to improve efficiency, responsiveness, and consumer-centricity

2. Strategic Business Leadership within CMH

• Shape and execute strategic planning, forecasting, and business unit planning to drive portfolio growth and market leadership
• Serve as a key member of the CMH leadership team and contribute to the P&L of the Obesity business
• Represent CMH in CMO governance committee
• Actively coordinate and partner with the Diabetes/CV Marketing Lead to ensure full alignment, synergy, and integration of strategies—delivering a unified, seamless, and impactful CMH operational plan across therapeutic areas.

3. Cross-Functional Leadership to Drive a One-Team Mindset and Collaboration

• Collaborate with all teams to design and implement integrated cross-functional strategies—including PRA, PSP, digital, B2B, communications, medical, sales etc. —anchored in customer needs and business priorities
• Maximize PESO (Paid, Earned, Shared, Owned) media efforts within the core strategy to amplify reach and impact
• Ensure Thought Leader engagement plans are in place and executed with excellence to build trusted partnerships and drive advocacy
• Champion innovation, agility, and bold thinking to drive a consumer-first approach and unlock new opportunities
• Lead all pre-commercialization and launch readiness activities for new obesity assets, ensuring market preparedness and internal alignment

QUALIFICATIONS & EXPERIENCE

• University degree; graduate degree in science and/or business preferred
• Extensive experience in consumer health, digital, or non-healthcare marketing
• Proven leadership in brand management, sales, and cross-functional collaboration
• Deep expertise in consumer marketing, media, digital engagement, and/or telehealth platforms
• Demonstrated success in product launches and commercialization
• Exceptional coaching and people development skills
• Strategic thinker with creativity in problem solving and customer engagement
• Excellent communication skills in English; French preferred

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lillydoes not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly