National Sales Manager - CPG

Elby Professional Recruitment Inc; Kitchener; Remote; CAD 80,000 - 100,000; Full time

Job summary

A Canadian manufacturer of premium meat snacks is seeking a National Sales Manager to drive growth in various retail channels. This remote role involves strategic relationship management, with responsibilities including developing sales strategies and fostering partnerships with distributors. Ideal candidates have a minimum of three years in CPG grocery sales and strong communication skills. Occasional travel across Canada is required for trade shows and retailer visits.

Benefits

Competitive compensation package

Remote work arrangement

Opportunities for travel

Qualifications

• Minimum 3 years of experience in CPG grocery sales, preferred with National account management.
• Experience managing brokers, distributors, or sales teams in a multi-channel environment.
• Self-motivated sales professional with strong attention to detail.

Responsibilities

• Build and maintain relationships throughout the sales funnel.
• Engage with retailer buyers and distributor sales reps during visits.
• Develop and execute sales strategies aligned with branding efforts.
• Support existing brokers, ensuring clear expectations and accountability.
• Analyze sales performance metrics to identify growth opportunities.

Skills

CPG grocery sales experience

Relationship management

Analytical skills

Communication skills

Problem-solving skills

Tools

MS Office Suite

Job description

Our client, an established and growing Canadian manufacturer of high-quality, premium meat snacks is seeking a National Sales Manager to join their team! This critical role is responsible for driving the growth and presence of their products in Canada’s grocery, health & wellness, gas / convenience and drug store channels. This role balances direct sales, strategic relationship management, and operational leadership of sales brokers and a distributor network. Candidates must have prior experience in CPG grocery sales and be familiar with managing brokers and distributors in a multi-channel environment . This position is ideal for driven sales professionals who thrive in an entrepreneurial setting. Our client offers a remote work arrangement, with occasional travel across Canada (4-6 trips annually).

Benefits of working for our client :

Exciting opportunity to join an established and growing company as a key member of a close-knit team

Competitive compensation package

Remote work arrangement This is a fantastic opportunity to become part of key member of a growing Canadian company! Interested and qualified candidates, please apply today or email Antonia directly quoting job #6662. We would like to thank all applicants however only those under consideration will be contacted.

Responsibilities :

Build and deepen authentic relationships throughout the entire sales funnel

Personally engage with retailer buyers and collaborate with distributor sales reps during store visits and promotional events

Lead the effort to secure new retail listings

Develop and execute sales strategies aligned with the company’s branding and marketing efforts

Support existing brokers ensuring clear expectations, motivation, and accountability

Maintain strong partnerships with key distributors, ensuring that distributors and their sales reps actively promote and support the company’s products

Coordinate annual promotional programs with retailers, brokers, and distributors, ensuring alignment on timing, inventory, and in-store execution

Regularly analyze sales performance metrics, distributor sales data to retailers, consumer trends, competitor activities, and customer behavior to identify growth opportunities

Provide monthly sales reports and business reviews to leadership, highlighting progress against goals, challenges, and strategic insights

Travel 4-6 times per year to represent the company at trade shows, key distributor meetings, and retailer visits

Foster a culture of teamwork, mutual support, and open communication internally as well as with external partners Qualifications :

Minimum 3 years of experience in CPG grocery sales, with a preference for candidates with National account management experience

Experience managing brokers, distributors, or sales teams in a multi-channel environment is required

This position requires a self-motivated sales professional with inventive problem-solving skills and strong attention to detail

Exceptional interpersonal and communication skills are key for success in this position

Candidates must have experience building trusting and collaborative relationships across diverse stakeholders

Strong analytical skills and comfort working with sales data, reporting tools in MS Office Suite are required

This is a remote position with occasional travel across Canada as indicated above #IND1