National Sales Manager - CPG

Elby Professional Recruitment; Kitchener; Remote; CAD 100,000 - 120,000; Full time

Job summary

A leading Canadian manufacturer seeks a National Sales Manager to drive growth in grocery and convenience channels. This remote role requires 3+ years of CPG grocery sales experience and involves strategic relationship management. Excellent compensation package and occasional travel across Canada is included.

Benefits

Competitive compensation package

Remote work arrangement

Key member of a close-knit team

Qualifications

• Minimum 3 years of experience in CPG grocery sales.
• Experience managing brokers, distributors, or sales teams in a multi-channel environment.
• Self-motivated with inventive problem-solving skills.

Responsibilities

• Build authentic relationships throughout the sales funnel.
• Engage with retailer buyers during store visits.
• Lead the effort to secure new retail listings.

Skills

CPG grocery sales

Managing brokers

Sales strategy development

Interpersonal skills

Analytical skills

Tools

MS Office Suite

Job description

Posted: 08/12/2025 Employment Type: Direct Hire Job Category: Sales and Marketing Job Number: 6662 Pay Rate: $100,000 - $120,000

Job Description

Our client, an established and growing Canadian manufacturer of high-quality, premium meat snacks is seeking a National Sales Manager to join their team! This critical role is responsible for driving the growth and presence of their products in Canada’s grocery, health & wellness, gas/convenience and drug store channels. This role balances direct sales, strategic relationship management, and operational leadership of sales brokers and a distributor network. Candidates must have prior experience in CPG grocery sales and be familiar with managing brokers and distributors in a multi-channel environment. This position is ideal for driven sales professionals who thrive in an entrepreneurial setting. Our client offers a remote work arrangement, with occasional travel across Canada (4-6 trips annually).

Benefits of working for our client:

• Exciting opportunity to join an established and growing company as a key member of a close-knit team
• Competitive compensation package
• Remote work arrangement

This is a fantastic opportunity to become part of key member of a growing Canadian company! Interested and qualified candidates, please apply today or email Antonia directly quoting job #6662. We would like to thank all applicants however only those under consideration will be contacted.

Responsibilities:

• Build and deepen authentic relationships throughout the entire sales funnel
• Personally engage with retailer buyers and collaborate with distributor sales reps during store visits and promotional events
• Lead the effort to secure new retail listings
• Develop and execute sales strategies aligned with the company’s branding and marketing efforts
• Support existing brokers ensuring clear expectations, motivation, and accountability
• Maintain strong partnerships with key distributors, ensuring that distributors and their sales reps actively promote and support the company’s products
• Coordinate annual promotional programs with retailers, brokers, and distributors, ensuring alignment on timing, inventory, and in-store execution
• Regularly analyze sales performance metrics, distributor sales data to retailers, consumer trends, competitor activities, and customer behavior to identify growth opportunities
• Provide monthly sales reports and business reviews to leadership, highlighting progress against goals, challenges, and strategic insights
• Travel 4-6 times per year to represent the company at trade shows, key distributor meetings, and retailer visits
• Foster a culture of teamwork, mutual support, and open communication internally as well as with external partners

Qualifications:

• Minimum 3 years of experience in CPG grocery sales, with a preference for candidates with National account management experience
• Experience managing brokers, distributors, or sales teams in a multi-channel environment is required
• This position requires a self-motivated sales professional with inventive problem-solving skills and strong attention to detail
• Exceptional interpersonal and communication skills are key for success in this position
• Candidates must have experience building trusting and collaborative relationships across diverse stakeholders
• Strong analytical skills and comfort working with sales data, reporting tools in MS Office Suite are required
• This is a remote position with occasional travel across Canada as indicated above

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