National Customer Business Manager - Walmart

Ferrero International S.A.; Toronto; Remote; CAD 80,000 - 120,000; Full time

Job summary

Ferrero is seeking a National Customer Business Manager for Walmart to drive sales growth across top categories. The role involves strategic planning, budget management, and building relationships to enhance brand presence. This position offers the chance to influence business direction within a renowned global brand.

Qualifications

• 4+ years of experience in the CPG/FMCG industry.
• Proven experience selling to Walmart.
• Ability to plan and execute strategic sales initiatives.

Responsibilities

• Lead the development of sales strategies and initiatives.
• Build strong partnerships with Walmart category buyers.
• Analyze market trends and sales performance data.

Skills

Analytical skills

Negotiation

Financial analysis

Presentation development

Category management

Education

Bachelor’s degree

Tools

Microsoft Excel

Microsoft Office Suite

Database management

Retail Link

Job description

National Customer Business Manager - Walmart

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

As a National Customer Business Manager for Walmart, you will play a pivotal role in driving Ferrero’s success by leading the development and execution of the Triple Win Model—delivering value for Walmart, Ferrero, and the shopper. You will be empowered to own topline sales and revenue growth across assigned categories, directly influencing Ferrero’s performance at one of our most strategic retail partners.

In this role, you will:

• Shape and implement sales strategies—including targets, programs, commercial initiatives, and promotional policies—in close collaboration with the Associate Sales Director.
• Align your efforts with Ferrero’s corporate objectives and annual volume and trade targets, ensuring your strategies support broader business goals.
• Partner with Walmart’s retail teams to bring your plans to life in-store, ensuring flawless execution and alignment with Ferrero’s strategic vision.
• Lead cross-functional collaboration, working with internal and external stakeholders to drive category growth and elevate the Ferrero brand presence.

This is your opportunity to make a measurable impact, build strong customer relationships, and grow your career with a company known for its iconic brands and entrepreneurial spirit.

This position is Remote, but should be based in the GTA for access to the customer.

Main Responsibilities:

Strategic Planning & Budget Management

• Drive topline sales and revenue by aligning trade spend with business goals.
• Develop volume forecasts and annual business plans to support growth targets.
• Monitor budget performance and ensure compliance with corporate guidelines.

Customer Relationship Management

• Serve as the primary contact for Walmart category buyers, building strong, collaborative partnerships.
• Communicate customer strategies and promotional plans to internal and external stakeholders.
• Work cross-functionally with internal teams and field sales to ensure flawless execution.

Joint Business Planning & Growth Strategy

• Lead the development of the Triple Win Model and Joint Business Plan (JBP) with Walmart.
• Identify growth opportunities by category and store format, and recommend strategic actions.
• Address performance gaps with tailored solutions including pricing, promotions, and new initiatives.

Promotions & Negotiation

• Prepare and present promotional contracts aligned with trade marketing strategies.
• Negotiate and implement promotional plans, identifying new opportunities to drive sales.
• Maintain accurate forecasts and monitor inventory levels to maximize sell-through and freshness.
• Analyze store-level performance and recommend inventory adjustments or field resource deployment.

Data Analysis & Insights

• Analyze sales results, market trends, and category performance to inform business decisions.
• Conduct post-program evaluations and support planogram development with actionable insights.

Who we are looking for:

• Bachelor’s degree required; 4+ years of experience in theCPG/FMCG industry
• Proven experienceselling to Walmart, with strong knowledge of Walmart’s culture, systems (Retail Link), and operating guidelines
• Deep understanding ofgrocery retail,distribution networks, andcategory management
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Proficiency inMicrosoft Excel(including macros),database management, andMicrosoft Office Suite
• Experience inbudget planning,fiscal management, andsales promotion execution
• Skilled innegotiation,financial analysis, andpresentation development
• Familiarity withtrade marketingandjoint business planningprocesses
• Ability to plan, organize, and implement strategic sales initiatives across multiple categories

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Accommodations

Ferrero Canada will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the HR Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.