National Channel Manager, Accountants & Bookkeepers

Payworks-Inc.; Winnipeg; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Health Spending Account

Pension plan with employer contributes

Volunteer days (2 paid days per year)

Job summary

Payworks is seeking a National Channel Manager, Accountants & Bookkeepers to lead the national accountant and bookkeeper partner program. You will design programs, onboard new partners, host webinars, and grow the channel with revenue accountability.

Based in Canada with a hybrid work model, you will travel up to 25% domestically and collaborate with Marketing to strengthen Payworks' presence in the accounting community.

Qualifications

• Senior specialist role with significant autonomy—own the strategy and execution.
• Genuine interest in the Canadian accounting community and payroll's role in practice growth.
• Established network in Canadian accounting/bookkeeping circles (CPA/CPB or equivalent).
• Strong program design instincts to architect partner programming or events from scratch.

Responsibilities

• Build & own the partner program across national accountant and bookkeeper partners.
• Create content & grow the brand with channel-specific materials and webinars.
• Represent Payworks at national and regional events and associations.
• Develop & grow partnerships through recruitment, onboarding, and enablement.
• Expand the ecosystem with CPA associations, CPD providers, and industry schools.
• Report on channel performance and stay current on industry trends.

Skills

Channel marketing

Partner management

Business development

CRM (Salesforce)

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce CRM

Marketing automation

Job description

Doing business to business, person to person. Payworks is a leading workforce management solutions provider and multi-year winner of the Canada’s Best Managed Companies program. We are proudly Canadian as well as committed to developing world‑class products and providing a progressive workplace culture where Doing Right by People is our purpose.

With clients of all sizes and nearly 700 employees, we currently have an exciting opportunity on our Marketing team for the right candidate. Because when it comes to great people, there’s always room for one more.

DOING RIGHT BY PEOPLE – IT’S WHAT WE DO

Reporting to the Manager, Business Development, the National Channel Manager, Accountants & Bookkeepers is a senior program management and brand ambassador role. This role is responsible for building the Payworks partnership program to engage accountants and bookkeepers as valued partners. You will design programs, create content, host events and webinars, and build Payworks’ presence in the accounting community, establishing the company as a trusted partner. You will lead partnership conversations, onboard new partners, and grow the channel. This role carries revenue accountability with a variable pay component tied to channel performance. You’ll need to be equally comfortable building campaigns as you are developing referral relationships and closing new partnerships. This is a builder’s role suited to someone who moves fluidly between strategy and delivery.

WHY YOU SHOULD CHOOSE PAYWORKS

• Comprehensive employer paid benefits, including a Health Spending Account, for you and your family and excellent pension plan with employer contributions.
• Plenty of professional development opportunities.
• Community-minded culture – Receive two paid days per year to volunteer and lots of opportunity to "Pay it Forward".
• Time and flexibility to meet your needs – Hybrid work model with flexible work options, plus 3 weeks vacation to start, flex time and parental leave benefits.
• Cool perks – Annual Lifestyle Spending Account, fun office environment and events, and more!

BUILD. ENGAGE. GROW – IT’S WHAT YOU’LL DO

• Build & own the partner program — Build out, launch, and manage Payworks’ national accountant and bookkeeper partner program including benefits, onboarding workflows, certification pathways, and professional development offerings. Define the full partner journey from recruitment through certification, activation, and growth, and build the playbooks, resources, and enablement materials for each stage.
• Create content & grow the brand — Working with the greater marketing team to create channel-specific content, partner newsletter articles, case studies, blog posts, social content, and educational guides that builds Payworks’ credibility. Host and produce webinars, virtual events, and educational sessions.
• Represent Payworks — Build and maintain Payworks’ online presence in accounting and bookkeeping communities, industry forums, LinkedIn and Reddit groups, association channels, and social platforms. Collaborate with Brand and Content teams to develop co‑branded marketing assets and campaign materials. Represent Payworks at national and regional accounting industry events, conferences, trade shows, and association chapters as the company’s channel ambassador.
• Develop & grow partnerships — Recruit accounting and bookkeeping firms nationally through relationship‑building, event follow‑up, content‑driven inbound, and outbound outreach. Lead partnership conversations from first contact through signed agreement and onboarding, ensuring new partners are set up for success from day one. Build relationships with high‑potential partners to drive mutual growth and deepening product adoption.
• Expand the ecosystem — Identify and pursue relationships with accounting associations, CPD providers, industry schools, and industry communities to expand Payworks’ reach in the channel. Create and maintain partner resources including toolkits and co‑marketing materials that help firms grow their payroll practice.
• Report & improve — Report on channel performance to inform priorities and positioning. Stay current on industry trends and developments in the accountant and bookkeeper channel. Continuously evolve the program based on partner feedback and market developments.

WHAT YOU’LL NEED TO SUCCEED

• 5+ years in channel marketing, partner marketing, partner management, or business development within SaaS, fintech, payroll, HR tech, or accounting technology. This is a senior specialist role with significant autonomy — you’ll own the strategy and the execution.
• Genuine interest in the Canadian accounting and bookkeeping community and the role payroll plays in practice growth.
• Have an established network in the Canadian accounting and bookkeeping community — CPA, CPB, or equivalent professional circles. You bring existing relationships and credibility.
• Strong program design instincts — you can architect partner programming, a certification pathway, or an event series from scratch and bring it to life.
• Comfort with revenue accountability — this role includes variable compensation tied to channel performance targets, and you’re motivated by measurable results alongside program‑building.
• Direct experience working with accounting firms, bookkeeping practices, or professional services ecosystems with an understanding of how these businesses operate and what they value in a technology partner.
• Demonstrated content creation skills, ability to write, draft a case study, and create social proof content.
• Comfort presenting on stage, hosting webinars, and representing a brand at industry events.
• A track record of building or significantly growing a partner channel or community, not just managing an existing book of business.
• Familiarity with CRM platforms (Salesforce preferred) and marketing tools, with a data‑informed approach to reporting on channel performance.
• A consultative, collaborative mindset energized by working with partners to grow their payroll practice with Payworks.

BONUS SKILL SET

• CPA, CPB, or equivalent professional designation in accounting or bookkeeping considered an asset.
• Experience with Canadian payroll compliance or workforce management solutions considered an asset.
• Bilingual proficiency in English and French considered an asset.
• Experience designing partner certification, enablement, or CPD‑eligible training programs considered an asset.

We are proud to support a Flexible Work Plan that recognizes the diverse needs and lifestyles of our people. The National Channel Manager, Accountants & Bookkeepers has the option to work fully at a Payworks office or on a hybrid work model, with flexibility in creating your own schedule. The role is based in Vancouver, Calgary, Winnipeg, or Toronto with up to 25% domestic travel.

Payworks is committed to providing an inclusive, accessible environment, and collaborating with employees, clients and guests to identify and effectively remove barriers, in a manner that respects the principles of independence, dignity, integration, reasonable accommodation and equal opportunity. Payworks welcomes and encourages applications from all persons. Individuals applying for employment with Payworks may request accommodations at all stages of recruitment and employment from Human Resources.

Employees at Payworks’ come from different backgrounds, and we celebrate those differences. We are looking for the best candidate for this opportunity, but do not expect applicants to meet every qualification in order to be considered.

Payworks does not use artificial intelligence (AI) technologies in the screening, assessment, or selection of applicants at any stage of the hiring process.

This posting is for an existing vacancy within our team