National Account Manager (Natural Health Food, Hybrid)

CPG Connect; Mississauga; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

A dynamic natural health products company is seeking a National Account Manager to drive sales growth across various retail channels. This hybrid role demands strong relationship-building skills and a proven track record in sales management, specifically in the food and beverage sector. Candidates should possess a Bachelor's degree and have significant experience in managing accounts effectively while executing successful promotions and sales programs.

Qualifications

• Minimum of 3 years experience selling to and managing food, drug, and mass accounts.
• Experience in Beverage, Natural Health Food, or Nutritional Supplement industry is an asset.
• Strong experience with trade promotion development.

Responsibilities

• Develop and execute sales strategies to achieve marketing goals.
• Grow assigned customer business to achieve sales and trade budget.
• Build and maintain strong relationships with customers.

Skills

Self-motivated

Negotiation

Analytical skills

Communication

Education

Bachelor’s degree in Business Administration

Tools

CRM software

Microsoft Office suite

Retail Link

Job description

National Account Manager (Natural Health Food, Hybrid)

Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Sales
Years Experience: 4-6 Years
Job Type: Full-time
Number of Positions: 1
Posting Date: May 27, 2025

Job Location:

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Job Description

National Account Manager (Natural Health Food, Hybrid)

Do you excel at building strong retailer relationships and driving sales growth across multiple channels? Are you ready to make an impact at a fast-growing natural health food company?

If so, this National Account Manager role—focused on natural health food, functional beverages, and supplements—could be your ideal job!

Our client, a rapidly growing Natural Health Products company located in Mississauga, ON, is looking to hire a National Account Manager on a full-time, permanent basis.

This is a hybrid role. Please inquire for details.

Reporting to the Director of Sales, this individual will be responsible for executing the company’s sales strategy across Canada, covering key channels including grocery, drug stores, gas and convenience, dollar stores, liquidation, and natural products.

Responsibilities:

• Profitably grow assigned customer business to achieve objectives including gross sales and trade budget.
• Develop and execute sales strategies to accomplish marketing and business goals.
• Responsible for achieving dollar volume, profitability, P&L contribution, and related financial performance.
• Develop, implement, and manage Account Plans covering products, trade spend, and product pricing for key customers.
• Develop successful promotions, sales programs, and merchandising plans in partnership with marketing, to drive sales.
• Be a category expert by understanding the competitive landscape, category trends, competitive spend data, and information gathered through competitive intelligence.
• Develop product launch plans & product run-out strategies to minimize product launch costs and discontinued items at retail level, avoiding returns/markdowns on discontinued items and credit terms for key customers.
• Develop and maintain a strong relationship with each customer by providing excellent customer service, including day-to-day management of the customer, issue resolution, etc.
• Prospect within assigned sales territory to develop new accounts.
• Utilize CRM software to track sales activities, pipeline, and customer interactions.
• Have an in-depth knowledge of the key competitors and understand their strengths and weaknesses, thereby exploiting identified opportunities. Oversee the cross-functional relationship between our customers and our internal departments.
• Participate in the corporate annual budgeting process by providing input to yearly sales forecast, promotional budget, and program and product selection by account as it pertains to the assigned channel and/or customer base.
• Organize and attend trade shows as required.

Education:

• Bachelor’s degree in Business Administration or equivalent experience.

Experience:

• A minimum of 3 years experience selling to and managing food, drug, and mass accounts.
• Experience within the Beverage, Natural Health Food, Nutritional Supplement, or OTC industry is an asset.
• Strong experience with trade promotion development, budgeting, and analysis.
• Knowledge of category management strategies.
• Familiarity with CRM software, sales forecasting tools, and data analytics platforms.
• Proficient in the use of Microsoft Office suite and Retail Link & other POS systems.

Skills:

• Self-motivated, entrepreneurial, and able to work independently.
• Willingness to be hands-on and play multiple roles, from making key account presentations and building forecasts to developing and executing sales strategies.
• Strong negotiation skills, with the ability to secure favorable terms and build long-term partnerships.
• Strong analytical skills with a creative approach to idea generation and problem-solving.
• A proven ability to establish and maintain strong working relationships with various stakeholders.
• Superior written and verbal communication skills to facilitate effective information exchange.
• Ability to multi-task and thrive in a fast-paced environment.